“If you can’t run with the big dogs, you’d better stay on the porch!” – Anonymous
When you decide to hire a copywriter, it is probably for a simple task like writing a blog, filling out your FAQ, or revising your bio. Every dog in the race uses content marketing for these tasks. Did you realize that content marketing can accomplish more? Consider these exciting ways that you can break free of the pack and become the “lead dog!”
Think Outside the Box: Boxes are for cats, not lead dogs! If you are writing boring blogs, it is time to think outside the box. If you are stuck, why not make a comparison you would not normally consider “Why a Good CEO is Like a Good Squeaky Toy,” “5 Things a Cat Can Teach You About Business Analytics,” etc. This is just the beginning. The key is to quit writing the same old blogs.
Get Off Your Leash: Everyone thinks of content strategy as a tool used online. However, there is a big, beautiful world out there that you can experience if you get off your “online leash.” Use your content marketing strategies when creating brochures, flyers, printed books, and other information. It will help you reach a completely new audience.
Learn Some New Tricks: That marketing trick that worked well last year may be old and tired now. Keep an eye on your results and see what is working and what is not. It could be time to learn a new trick. Retool your keyword saturation, try a new format, or try a new type of content. These new tricks will likely help you obtain a few treats.
Go for a Walk – Content marketing should not be something you use only on your own sites. Take a walk and consider guest posting. This is a great way to build a few backlinks and get your name out there. Moreover, walks are fun!
Want a Treat? – Everyone loves treats. Use useful and effective content as a treat to encourage your readers to come back again and again. Give away your eBooks, provide useful blog posts, and otherwise share treats with those you want to impress. Your generosity will be remembered.
No matter why you choose to hire a copywriter, remember to keep an eye on the prize. It may take time, but if you keep at it and have a bit of patience, you will be top dog one day. This is important because, as humor writer Lewis Grizzard stated, “If you aren’t the lead dog, the view never changes!”
Tracy S is a content writer and blogger who specializes in home improvement related topics. When she’s not working, Tracy loves playing pool, watching cheesy reality TV, spending time with her family and dreaming of the beach.
