Let’s face it: your agency needs to get bigger, faster, and better. But how do you scale your content marketing strategy to match? Follow these 5 steps for a hassle-free solution:
1. Make a Map
It stands to reason that you can’t get there if you don’t know where you’re headed. So the first step to scaling your content marketing strategy is to make a map, or a plan of action to get you from A to B. The map should include larger goals as well as a list of smaller action items to reach each goal.
2. Build a Team
The most successful people in the world will all tell you that you can’t do it alone. With a finite amount of time, you can’t do everything yourself. Build a team of professionals to help you complete those action items. These might include freelance writers, graphic artists, coders, and content managers.
3. Establish Authority
If you’re chasing down leads, you’ll never be able to gather enough momentum to build your brand into something…Amazonian. Establish authority in your field by posting on related sites with a link back to your site. Post on LinkedIn. Tweet insightful comments that get people talking.
4. Bring People Together
Even authoritative persons can’t know everything. Invite experts to post on your site. Interview thought leaders, and deliver the content with a podcast. The goal is to make people see that your site is a hub where experts congregate.
5. Shred it and Serve it Up Again
You don’t have to reinvent the wheel every time you create a new piece of content. Scaling your content and marketing effectively can mean taking posts that have been successful and building upon them. Rework them into content that’s relevant today.
These 5 steps to scale content marketing don’t require big pockets. You can implement any or all of these on a small business budget.
About the author
Kathleen S is a real estate expert with over 10 years of experience writing in the real estate industry. During the day, she works as a real estate assistant, specializing in high end and luxury homes. With over 25 years of experience in writing, Kathleen has honed her skills in a wide variety of writing mediums.