Search marketing is one of the best ways to create a career for yourself online. If you love everything from search engine optimization to link building, you’ll appreciate writing in this industry. Search marketing, which is a growing industry, has the need for high-quality writers who can engage an audience. You could work directly with internet marketers, business owners hoping to create a website of their own or other bloggers.
Embrace Marketing When it comes to creating a niche for yourself among other freelance search marketing writers, one thing is for sure. The more you know about the industry, the better. The problem is that search marketing continues to change and grow. With every Google update comes a new set of how-to’s and what-not-to-do’s. You need to know the current Google guidelines, not to mention the guidelines for other search engines. If you want to be successful in this industry, you’ll need to stay up to date on what’s happening in the industry right now. Develop Yourself Once you have a solid understanding of search marketing, the next step is to establish your own site and to begin marketing it with the knowledge you have. Who is going to trust you to tell them what to do if your blog doesn’t rank well and respond to the search engines. It takes time, but marketing your blog by writing great content and building a successful following ensures you’ll get the quality reputation you need. Then Find Your Clients To develop success, most writers need to put their research skills to the test and to create relationships in the industry. Here are some tips for developing your skills in this niche:
- Work with other bloggers and site owners. Find out what the big guys are doing to be successful. What are they talking about? What keeps people, like yourself, going back to the site time and time again?
- Develop relationships with businesses online ranking poorly. Google a topic you enjoy writing about. Then, look deep into the search engine pages to find a company with promise that needs help. Contact them.
- Write your own eBooks and guides. Sell them. Becoming an expert in the field will help you to land new clients.
Of course, working with others that specialize in this industry as well as companies that help connect writers with clients makes sense. It is a fantastic way to build your skill while you engage clients.
Sandy B is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.