A popular theory postulates a butterfly flapping its wings can have a ripple effect causing a hurricane to form and wreak havoc on the other side of the world. This theory, known as the Butterfly Effect, is a staple of pop culture and science fiction. Can social media produce a similar butterfly effect on content related to your business?
Social media has exploded so much over the past decade that creating and promoting content is impossible without engaging social media channels. When you hire a copywriter and start creating content, it is only a first step. Any small business owner needs to follow through by getting people to see and read that content by engaging them on social media.
What do you need to do to become a social media butterfly?
Create Genuine Conversations
The biggest mistake a small business owner can make on a social media platform is to get too sales-oriented. Use social media to create genuine conversations with customers and prospective customers. It helps you get to know your audience better and see their thoughts and feelings. This makes it easier to tailor content to meet their tastes and needs. It also makes your business seem accessible –– which is always helpful in creating a positive reputation.
Treat comments, replies, and direct messages like your best friend. They open a door for answering questions, explaining information, and showing your brand personality. When people feel like they can connect with you on a more personal level, they will be more drawn to reading content you produced and investing time and money in your products or services. People prefer to do business with small business owners they know and trust.
Master a Social Media Platform
It can be tempting to stick your hand in every pot when it comes to social media. This is an ineffective approach. A better idea involves figuring out which platform works for your business and your content and making the most of it. Some businesses are better built for Pinterest, for example, than for Facebook or Twitter. Once you find the right platform, invest your time into figuring out when the best time is to post and what type of posts work the best. Get in tune with your audience’s social media habits and they will reward you.
Make Content Worth the Effort
Content is still most important in getting enough social media attention. Your content must be compelling and original or you ultimately won’t draw enough traffic –– no matter how much of a winning social media personality you develop. Make your content something that offers high share value through social media. Give your target audience a reason to read what you are writing.
John C is a professional writer and editor who has written articles and blog posts dozens of websites and publications for more than a decade. His current goal this summer is to branch out into the exciting world of fiction writing.