6 Recipes for a Spicier Business Blog
Is your blog going through the blues? Has your business run out of topics? How do you get new ideas when your development team is tapped out? There are a few ways to add spice to your blog while keeping topics informative and engaging.
Use Your Blog Writing Service Creatively
Good blogs have variety. They aren’t based on a cookie-cutter approach—instead, they contain content for every type of customer you may have. The key is in building a consistent following. The best blogs always keep readers engaged and entertained. These are a few ways to keep your topics fresh:
Shake it up
Engaging blogs are more than places to read about your business. Your blog should have a variety of content that addresses things of importance, or interesting things happening within your organization. If you’re doing something good in the community or have recently won an award, what better place to inform your readers than your biz blog?
Turn your content into an infographic
Visuals have become a huge part of how content is presented. Great colors and designs that provide useful information are the new trend and will add creativity to your content. Here’s a good primer for creating and implementing your own infographics.
Choose different writing styles
Adding a different spin is in! With a blog writing service, you have a wide selection of freelance writers that can provide content with a different flair. You may want to have a few journalistic pieces, some filled with humor and some that give tips and advice in a conversational way. There’s no limit to the splash you can create by incorporating different styles of writing.
Do competitive comparisons
This is a strategic way to link yourself to another industry or large corporation in a positive way. Small- and medium-sized companies can use this tactic to show up in search engines. It helps gain credibility and visibility.
Use your social media
If you’re engaging your customers through social media, use your leverage and ask your readers what they want. You can get a lot of ideas from customers just by asking. Harness the power that you possess. Your readers will be pleased to see when their topics are used and there’s nothing like word-of-mouth promotion.
Use relatable products
This is an easy way to use topics that are customer-friendly and entertaining. For instance, if you are a shoe manufacturer, writing a blog on how great your shoes are for dancing can work wonders. Add video and you’ll be well on your way to going viral. If you’re in the boating business, writing a blog on great waterfront properties and their unique docks will pull in a different clientele based on your content. Use what you have to attain the results you want.
Your blog doesn’t have to be boring at all! There are many ways to get new topics that are fresh and fun while providing the content that will keep your readers coming back for more. All it takes is a little zest and ingenuity to gain a lot of recognition!
Allaire W is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.