It’s all so exhausting. You know what I’m talking about – crab grass, varicose veins, diet trends, the Kardashians; it’s all so overdone. Can you find just one more way to make curb appeal appealing? If you don’t want to read it anymore, so how can you expect your client’s audience to care?
Before you put a fork in the Internet and declare it done, consider five project management techniques to spice things up and avoid the content fatigue that makes both you and your clients want curl up into a fetal position.
1. Open a Savings Account
You are not going to be saving pennies in this account, just thoughts. A content savings account is where you put all those fabulous, fleeting ideas you get while you are in the shower or sitting at a traffic light.
It doesn’t have to be anything fancier than a to-do app on your smartphone, or if you are old school, a pocket notebook. If you’re really motivated, use a spreadsheet. Anything that allows you to store content topic ideas to use on those days when everything else you come up with seems old and tired.
2. Develop a Niche or Two or Three
Nothing says special quite like expertise. Instead of writing about reality TV shows that make you want to hurl, focus on one topic like Rob, the lost Kardashian. Now, go out and be the best Rob K expert that ever graced the Internet.
The point is to avoid generalizing your content by developing niches. Creating that type of expertise means you are not just another marketing firm polluting the Internet with drivel. You are THE fresh, go-to marketing firm for that industry.
3. Create a Multimedia Extravaganza
Don’t just rely on the written word to perk things up. Mixing up content formats is a good way grabs the attention of both clients and customers.
- Video Tutorials
There are all powerful tools you can leverage to make your content more interesting.
4. Don’t Get Fluffy
Fluffy content covers up lack of detail with something warm and soothing. When it’s all over with, the hypnotized reader forgets any meaningful points in the content, assuming any existed in the first place. Quality content is fluff-free, and as Entrepreneur points out, detail is what gets you there. Pick a detail-rich topic to avoid fluffing things up.
5. Be the Captain of the Enterprise
Make your five year mission to explore strange new worlds, seek out new clients and boldly go where no marketing agency has gone before. Content marketing is a process, and like any effective process, it takes time – time to establish expertise and develop a brand. If you are expecting it to happen overnight, then content fatigue syndrome will hit you, probably over the head, Instead, plan for the long voyage and the work that comes with it.
The Kardashians aren’t going anywhere and neither is content marketing. Fatigue will happen, your job is to find ways to overcome it.
Darla F is a full-time freelance writer who specializes in helping agencies meet their goals by developing creative and engaging content.