The internet is a crazy place these days. Between all the flashy news stories and constant competition with everyone else on the web, your business needs to find a way to speak to the people who are most likely to pay attention to the products and services you offer. Sounds easy enough, right? You know how great you are and you know how much your current customers love you. How hard could it be to concoct content that’s creative and attention-grabbing?
It’s not as easy as it sounds.
There’s an entire industry built around freelance web writing because it takes a special set of skills to speak to the entire world in a way that’s readable, shareable, exciting, and informative. This is where professional content writers come into the picture. They understand the intricacies involved with writing for the web, spinning their words for sales funnel-filling, conversion-making, loyalty-gaining pieces of word art that help boost their clients’ brand awareness across the entire internet.
How, you ask? Let’s take a look at the top ways freelance web writing can boost your business’s brand awareness and content performance.
1. SEO Stands for Stellar Entrepreneurs Only
Okay, that’s not totally true. In marketing terms, SEO stands for search engine optimization, but it takes stellar freelancers to understand how to integrate keywords in a way that’s fluid and thoughtful without being stuffy or overwhelming to the reader. In fact, Google and other search engines could penalize you if you step over the edge and start stuffing your content with irrelevant keywords to try to fool the algorithms.
Freelance content writers create web content for a living–they’ve got skin in the game! They’re masters at manipulating valueless keyword phrases into invaluable information the search engines will smile upon. A successful content marketing strategy should always involve tactics that enable you to become best friends with the major players in the search world. Web writers know this, and want you to reap the benefits of optimized content.
2. Freelance Web Writers Know How to Speak Your Paying Customers’ Languages
Are you afraid to hire a freelancer because you think the work will be subpar? It’s time to readjust the way you look at the gig economy!
Freelance writers run their own businesses, which means their ultimate goal is making your business succeed. The happier you are, the more likely you are to bring more business their way. It’s a win-win, and great freelancers know how to capitalize on great relationships.
Professional freelance writers have a way of adjusting their narratives such that they speak the language of the companies they’re representing. They’re a thoughtful bunch, with plenty of ideas and voices floating around in their heads (in a healthy way!). Once they get to know you, they’ll speak to your customers as though they’re actually on your payroll. They’ll become part of your brand, speaking the tone of voice your company wants to (profitably) portray.
3. You’ll Have All the Benefits of Awesome Content without Paying Benefits
Could you hire an in-house, full-time content writer? Sure you could, but are you ready to deal with the expenses that come along with adding to your current headcount?
Some companies buck at the idea of hiring freelance web writers because they think the price tag is too high. While it’s true that great content writers do demand premium pay, they’re able to do so for a reason—they’re great at what they do, and they’re in demand.
When you compare the costs of hiring an awesome freelancer next to an in-house writer, the numbers will speak for themselves. When you outsource, you don’t have to pay for benefits or worry about integrating another person onto your payroll. This is simply a business expense that’s fully worth the investment when you weigh your ROI after your campaigns get going.
4. Poor Grammar Will Burn Your Brand
Mistakes and minor slip-ups happen, even with content writers. But, if you’re solely dependent upon someone who doesn’t write words for a living, you’re setting yourself up for potential embarrassment down the road. There are a lot of grammar mishaps that happen in everyday lingo that most people won’t even notice, but the folks who do pay attention will look negatively upon your brand.
In marketing, image is everything. From the logo and advertisements you tout, to the words you use to entice your company’s key characteristics, everything needs to be on point. If you hire someone who doesn’t do wordplay as part of their daily process, embarrassing errors are bound to happen. With WriterAccess, you have access to professional writers and proofreaders who will ensure your stuff is spot-on before you submit it to cyberspace for perusal by paying customers.
Are you ready to see how freelance web writing can boost your business’s brand awareness? We’re ready to help you get started! Open your WriterAccess client account today to access thousands of professional freelance content writers who will get to business writing about your business.
Kristin B is interested in anything that teaches her something new or gives her a different perspective on something she already knew. She’s a self-proclaimed Learn Nerd, which means the world is her educational oyster, and she’s always seeking opportunities to learn from life’s experiences and her clients’ assignments.