Let’s be honest. You have more items on your to-do list than you have hours in your day, which is great! It means your business is growing and you are on your way to the success you’ve worked so hard to achieve. But everything still needs to get done. Is it possible?
The solution is simple: Delegate.
Specifically, outsourcing your many writing projects–large and small–to freelance writers is one of the smartest, most economical decisions you can make. Hiring someone to write your ebooks, blog posts, and web copy can free you up to do your job and can provide you with a great return on your investment. Consider the following 4 reasons hiring a freelance writer makes sense (and cents):
1. Freelance writers are experts in their field. You may be a fantastic business owner. (Of course you are!) But that doesn’t necessarily mean you know how to write good ad copy or build strong SEO. Freelance writers have done their research and know the tricks of the trade. They know how to create strong writing that will put you and your brand in front of the right people. Don’t risk having your clients overlook your brand or product simply because your writing doesn’t do justice to your service. Hire expert freelance writers to do the job for you.
2. Freelance writers can save you time. Your time is money. You don’t need to spend entire afternoons tweaking brochure content or creating press releases. Think of how much money you are worth per hour and multiply it times the amount of hours it will take you to finish writing that instruction booklet or product description. Once you have that number in mind, do some quick research. You’ll be amazed how inexpensive it can be to hire a professional freelance writer to do the work for you.
3. Freelance writers require no overhead. Imagine hiring a dedicated employee who comes with zero demands. Too good to be true? When you hire freelance writers, you don’t need to provide office space, insurance benefits, or paid vacation. Better still, professional freelance writers meet deadlines and go above and beyond the expectations because they want you to be happy. When you hire a freelance writer, you reap the benefits of having an additional employee without facing all the red tape that comes with hiring someone in-house.
4. Freelance writers offer fresh perspective. You’ve spent hours thinking about your business and tweaking your product. You can probably recite your current brochure in your sleep. Freelance writers generate new ideas and get as excited as you are about making your business the best it can be.
Bottom line: You have responsibilities that cannot be delegated under any circumstances. Spend your time on the tasks that only you can do, and hire freelance writers to do the rest.
Trisha P is a wife, mom, writer, editor, and former water polo champ. (Seriously.) She spent several years in the publishing business and now serves as social media coordinator for a New York Times bestselling author. In 2011 she published her first book and will publish her second in mid-2015. Don’t be fooled. She spends the majority of her time doing laundry.