Most of the time, any talented copywriter will be able to write about your subject matter. But sometimes, you need a local perspective for your articles and blog posts. Here are three times when it’s a good idea to hire a local copywriter.
1. You Need Content About a Specific Local Event
If your content subject pertains to a specific local event, hiring a local copywriter makes sense. Smaller, local events usually aren’t covered by large media websites. Therefore, it can be challenging or impossible for a non-local copywriter to research and write about the event beyond surface level information. Since valuable content should include in-depth coverage, it’s best to hire a local copywriter for something of this sort so you can provide real value to your readers.
2. You Need to Get Photos of the Event
At WriterAccess, you can ask writers to include images with your content order. If you require original photos of a local event taken by the writer, you’ll need to hire a local copywriter. In a case like this, you can request that the copywriter actually attend the local event and submit personal photos taken on the day. Of course, you’ll need to adjust your rates for such a customized piece of content. But this is one time when it’s definitely worth it.
3. You Need a Personal Interview
If your content order needs to include a personal interview, you’ll also need to hire a local copywriter who can do the interview and write content based on it. That way, your writer can actually travel to the interviewee’s location, do the interview, and perhaps even provide an image or two of the person being interviewed.
Hiring a local copywriter has many advantages, especially in these three specific instances. To find a local copywriter, just click on the location filter from “Find Writers” on your WriterAccess client dashboard, or browse our writers by city!
About the author
Kathleen S. has over 10 years of freelance writing and SEO expertise. Kathleen has honed her skills in a wide variety of print and digital media outlets. Her published work has appeared in such publications as Top Agent Magazine, Parents Magazine, MindBodyGreen.com, BusinessInsider.com, Health Magazine, Life Extension Magazine, Business.com, Forbes.com, Entrepreneur.com, Mashable.com, Realtor.com, SheKnows.com, and many more.