When Google decided to expand its SSL encryption to searches from non-registered users in late 2013, it shook up digital marketing. With click advertising as the only keyword results still being tracked, marketing offerings such as Google AdWords saw rapidly expanding popularity and growth.
Marketing plans from good content marketing services will include some amount of click advertising to take advantage of this tracking. Here are some tips, tools and techniques to make sure you get the best out of your Google AdWords campaign:
- Don’t forget a call to action! Why is the last thing you add the first thing listed? Because it’s vital not only in AdWords, but in any marketing you do. You don’t want the people you’re trying to win over not knowing how to make the sale happen.
- Set up a landing page laid out for the best conversion rate. This means keeping important things above the fold such as photos or videos, a call-to-action button, vital information and no image carousels.
- Everything in moderation. Don’t use search terms that are too broad or long-tailed keywords. You want to strike a happy medium where your search terms are showing up fairly often with other relevant content.
- Structure your AdWords account like you do your website. This makes it easier to find ad groups that go together well with products or services on your site.
- If you don’t have a marketing degree, one is the loneliest number. In this case, it refers to one-word keywords or one ad group, which should only be attempted by a professional.
- Mobile and mobile searches are here to stay. Don’t forget that when designing your landing page and mobile site. Shorten keywords and increase your bid if you’re not showing up in the first three posts, as people using mobile won’t take as much time to look at many results.
- Take advantage of product listing ads to help boost your hits. They’re seen by people looking for products exactly like yours, so opt into the Google Merchant Center.
- Pay attention to Quality Score. It can change rapidly and is vital to your page ranking in the search engines.
- Take a few minutes to understand their billing system. It can be truly frustrating to figure out, so doing it now instead of at crunch time is vital to keep your campaign running smoothly.
- Set up a credit account to have more time to pay for AdWords. If you spend over $5,000 a month and have been in business for a year, you can obtain credit that is due at the end of the month after the month that was billed.
This should give you a few ideas on set up and manage your AdWords account in a way that will work best for you. Try a few small campaigns to get your feet wet and to get to know the interface, and you’ll be well on the way to AdWords success!
Cathleen V is a multi-talented writer with experience in many different fields. She focuses on tutorial, content, blog and article writing for small and medium business management and development, content optimization and marketing, arts businesses, crafts, agriculture, science, construction and home improvement, homesteading arts, food, nutrition and natural health. She is a top 1% content writer out of over 22,000.
