About WriterAccess Academy.
Free content strategy certification.

Advance your career.
Scale your business or agency.

Master the six pillars of content marketing and sharpen your skills so you can end the world of all this bad, boring content and deliver on performance goals.

About WriterAccess Academy
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    What is WriterAccess Academy?
    WA Academy is a free, members-only portal offering content strategy wisdom for anyone and everyone looking to advance their career and grow their business or agency. Our mission is to showcase the latest tactics, techniques, and tools to create better content that engages your customers and keeps them coming back for more.
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    Who's eligible to enroll?
    WA Academy is open to all content marketers interested in learning the fundamentals of content strategy on-demand, at your own pace. More than 50,000 WriterAccess customers and freelancers have been invited to join, along with 20,000 attendees of our annual Content Marketing Conference. Oh, and you're invited too, since you found this page probably by word-of-mouth marketing. 😉
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    Why should I join?
    Here's the thing: Despite the pandemic, more than 70% of marketers are investing in content marketing, and 20% are increasing their expenditure in 2020, according to HubSpot and SEMRUSH. Still Content Marketing Strategy is the most searched quary related to content marketing, yet 77% of companies say they have a content marketing strategy. Why? Content strategy, tactics, techniques, and tools are changing all the time. And that's where WriterAccess Academy comes in, offering online access to the best trainers and speakers to help you sharpen your skills and earn content strategy certification each year.
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    What qualifies us to train you?
    Authoring a few books on the content marketing topic in addition to hosting an annual content marketing conference helped to fortify our training credentials. But working with hundreds of content marketers like you over the years offers the insights we need to advance the content marketing revolution with WriterAccess Academy. All our trainers and speakers are hand-selected based on their content and speaking energy.
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    How much does it cost and why is it free?
    Zero. You can join WriterAccess Academy for free. And do spread the word, so we can all work together to end the world of all this bad, boring content and forge better strategy to connect with readers in magical ways as we advance the content marketing revolution.
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    What is a content marketing strategy?
    Content marketers develop content strategy to pinpoint the opportunities, challenges, and goals for content marketing success. Content planning and strategy development begins with a comprehensive analysis of the business, customers, and competition in your industry. Depending on your budget, internal or external resources (worker bees), and goals, analysis may include website and SEO performance analysis, keyword research, editorial calendar development, content category maps, social media “conversation” analysis, customer journey and persona development, and more.

Enroll by March 31st, 2021.
Secure your free seat!

Enroll in WriterAccess Academy by March 31st to start learning at your own pace and earning your Content Strategy Certification badge — ALL FREE!