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Profile Summary
Star Rating
Completed Orders 214
Revisions/Order 0.29
Repeat Clients 45%
Last Login 9/24/2016
Location Roswell, GA
Education Doctorate
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Erin has a business degree from the University of Michigan and a law degree from the University of Cincinnati. She worked as a business consultant for almost 18 years, specializing in healthcare. Her clients included physician groups, nursing homes, hospitals, and hospital groups and networks and the projects included feasibility studies, program development, staff and program assessments, market analysis, and presentations. As a freelance writer, she writes blogs, articles, web content, white papers, business analyses and reports, and other content crafted to meet her clients' goals. Most of her writing is on legal and business topics but she enjoys the challenges of learning new things as interesting projects come her way. She has also traveled extensively, teaches art classes and is a traditionally published fiction author.
Specialties
Erin has extensive experience in business and legal communications, having written study/assessment outcome reports, financial reports, program development plans, policies and procedures, marketing materials, job descriptions, and staff development and education materials. Her health care articles have been published in industry magazines and client newsletters. Her current clientele includes several law and accounting firms for whom she writes blogs and web content. She also writes grant proposals with over a 95% success rate of application acceptance. One of her greatest strengths is the ability to organize data and information into a cohesive document that fulfills its intended purpose.
Interests
Erin loves to write both fiction and non-fiction projects. She also enjoys traveling, having visited over twelve countries on three contents. She climbed to the summit of Kilimanjaro in 1999 and adopted her daughter from China in 2002. In addition, Erin works with a material called metal clay and creates original works of silver, copper, and bronze jewelry. She teaches metal clay classes to adults and children and is a certified artist in precious metal clay.
Education
University of Cincinnati College of Law Sep 1984 – Jun 1987
Law, Juris Doctorate (Law)

Erin's focus of study was business law and legal writing.


The Univeristy of Michigan Sep 1982 – Jun 1984
Business Administration, Bachelor in Business Administration

Erin's focus was business communication, human services and marketing.


Certificates
Certified PMC Artist PMC Guild
Erin demonstrated the advanced metal clay skills required to meet this certification.

Projects by Industry
Business

Erin worked has a business for almost 20 years. She has written an extensive variety of documents including business reports, market analyses, staff assessments, marketing materials, blogs, and other internal and external communication documents. She has written website content for businesses ranging from law practices and accounting firms to specialty food and home improvement businesses. She also writes speeches, quarterly and annual reports, and presentation pieces for all types of businesses.

Marketing

Erin has developed and implemented marketing programs for a variety of facilities including outpatient rehabilitation programs, nursing homes, chiropractic offices, small businesses, and more. In addition to developing the marketing plan, she also created many of the print and online materials designed to drive the target audience to the client's programs, locations, or services. She also writes blogs and articles to address b2b challenges and opportunities as well as web content design to drive business to the site that translates into action by the audience.

Legal

With a background in both business and law, Erin's freelance writing career has included writing blogs, article, and white papers for business and criminal defense law firms. She is also completed several projects that required assessment of legal positions as they relate to a specific topic of interest. Several of her clients require legally-focused web content that addresses the audiences specific needs or concerns.

Health

Erin worked as a health care consultant in the field of physical medicine and rehabilitation for almost 20 years. She has worked with hospitals, hospital networks, skilled nursing facilities, Alzheimer's units, home health care providers, Continuing Care Retirement Communities, physician groups and inpatient/outpatient rehabilitation programs. Her work encompassed feasibility studies, strategic plans, patient data analysis (length of stay, DRG, and more), payor analysis, policy and procedure writing, job description development, market analysis, market plan development, marketing material development, and much more. She has also written articles on a variety of health care topics for industry magazines, company newsletters, and websites.

Medical

Erin worked as a health care consultant in the field of physical medicine and rehabilitation for almost 20 years. She has worked with hospitals, hospital networks, skilled nursing facilities, assisted living facilities, Alzheimer's units, home health care providers, Continuing Care Retirement Communities, physician groups and inpatient/outpatient rehabilitation programs. Her work encompassed feasibility studies, strategic plans, patient data analysis (length of stay, DRG, and more), payor analysis, policy and procedure writing, job description development, market analysis, market plan development, marketing material development, and much more. She has also written articles on a variety of health care topics for industry magazines, company newsletters, blogs, and websites.

Projects by SEO Skill
SEO Keyword Requirements

Effective utilization of SEO keywords and the various tools available to analyze their effectiveness is a key component of current marketing strategies. I have worked with numerous clients to achieve the maximum benefit of SEO keywords in developing web content, online directory listings, blogs, articles, and other marketing activities. I combine this skill with my business expertise to provide my clients with content that draws customers to their links and results in measurable follow-through.

Projects by Asset Type
Brochure

Erin works with a variety of clients to develop brochures to market their business to their audiences. Focusing on each client's needs and goals, Erin creates unique and effective marketing materials to best promote the client's product or service. Her clients include large hospital systems and small, local business including chiropractors, restaurants and hair salons.

Grant/Proposal

Working with a variety of not-for-profit organizations, Erin has written almost 20 grant proposals with a 95% success rate. Clients have included a Chicago area Easter Seals Facility, churches, and groups starting programs for at-risk youth and people with HIV. Her proposals have resulted program funding, copy machine donations, and facility renovations. Her smallest successful proposal was from Xerox for a copy machine and the largest was for a $6,000 grant for an HIV support program.

Blog Post

Erin utilizes her business and law degrees, as well as her skills a fiction author, to write effective and compelling blogs for a variety of clients. She writes content for law and accounting firms, B2B companies, small specialty retailers, home remodeling companies, healthcare organizations and more. Each blog is original and tailored to each client's communication goals and target audience.

Web Page

A web page exists to inform the target audience of the services or products available from a business. An effective web page is one that reflects the needs and issues of the target audience as well as provide information. Erin's business experience, both as a consultant and an owner, allows her to understand both sides of this equation to create web content that is specific to the business and their target clientele.

Press Release

Erin understands that a press release is more than a marketing piece, it is an enticement. The goal is to hook a reporter into wanting to learn more about the topic and seek out the client for more information. She drafts her press releases with this issue in mind with the intent that it the first step in a larger marketing process.

Projects By Expertise
Creative Writer

Erin is a traditionally published author of an historical mystery set in Chicago, Illinois and St. Joseph, Michigan during the summer of 1927. She also had a mystery short story included in a Halloween-themed anthology. She is currently working on a sequel to the novel and is contributing to another anthology.

Legal/Paralegal

With degrees in business and law, Erin brings a unique set of legal skills to her clients. She can provide legal analysis and document review as well as write legal blogs, articles, and website content.

Book Ghostwriter

Utilizing her ability to write from the personality and view point of various characters, Erin works with individuals to ghost write their stories in keeping with their personality and individual voice. She respects the experiences and needs of the client to create a work that reflects the client's goals. While she has only worked in a non-fiction environment as a ghost writer, her skills and experience translate well to fiction projects.

Copywriter

Erin utilizes her business degree to create effective copy to attract and persuade her clients' target audiences. Her clients range from lawyers and accountants to small businesses, retailers, and general service providers. With her expertise in healthcare, she also understands the issues and concerns of this audience and what communications are effective in reaching it.

Projects by Writing Style
Authoritative

Many of my clients want to present information directly to their audience without fluff or distraction. I provide this authoritative voice in a manner that is compelling and informative. Projects include web content, blogs, articles, white papers, and business reports (quarter/annual). My clients include professionals such as lawyers and accountants as well as health care companies, B2B companies, retailers, home improvement companies, and more.

Conversational

Sometimes the best way to reach an audience is by "speaking" to them. For some businesses, this gentler approach is more effective to market their product or service than a formal writing style. Drawing on my skills as a fiction author, I write effective conversational blogs and other marketing pieces to help my clients' customers relate to them on a personal level. These clients are often personal care and service industries such as health care, dental, and orthodontic, hair salons, and spas or small specialty retailers.

Promotional

Some people don't understand the difference between marketing (broad reach to a target audience) and sales (specific reach to a narrow audience). Promotional usually falls in the sales category as it is a special offer or event designed to entice an identified audience into taking a specific action. I understand the purpose of promotion and can develop the materials to meet my clients' needs and expectations. My promotional pieces include letters, email blasts, press releases, and others as requested.

Projects by Company Size
Medium Business

Erin works with several smaller hospitals, nursing homes, and consulting firms that are medium businesses. The scope of her work depends on the needs of the client but has included business reports, marketing plans, and newsletter content. She works within the client requirements to assure their satisfaction.

Small Business

I have worked, both as a consultant and as a freelance writer, with various types of small businesses. My consulting experience has given me an in-depth understanding of the challenges and achievements small business owners experience. The type of writing projects I complete varies based on client needs and can include marketing, planning,sales, and financial aspects for web content, blogs, articles, and reports.

Large Business

As a business consultant, I worked with many large businesses, primarily in the field of health care. These clients are multi-hospital systems that can include state-wide or regional coverage. I worked with these organizations to write strategic plans, market analyses, financial reviews, and data analyses.

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