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Profile Summary
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Last Login 10/9/2015
Location Westwood, MA
Education Masters Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Debbi is an expert-level and natural-born communications and marketing professional. She began her marketing and promotions career sending press releases about herself to her local newspaper when she was just a high school student.

Debbi would confess, however, that her career began even earlier when she was in the 8th grade at St. Ann's School in Devon, Connecticut, when she entered her school's oratorical contest. To qualify, a student first had to write a speech, then progress to a finalist in the competition, and finally present the speech on stage to the entire school.

On the day that she learned about the contest, Debbi decided then and there that she would was going to win--and she did! Her speech about "Family Unity In Our Changing Times" was sponsored by a national association, and she captured first prize back in 1969 (along with her picture in local newspapers). This success led her to a lifetime of writing and speaking engagements.

Debbi is a current and veteran member of the Society of American Travel Writers. A professional travel journalist for more than 25 years, she has crisscrossed the globe throughout her communications career, writing travel articles for a wealth of magazines and newspapers that include The New York Times, The Boston Globe, Los Angeles Times, Glamour, Cigar Aficionado, InStyle Weddings, Bridal Guide (Contributing Editor to the Travel Section), BellaOnline (Hawaii and Spas Editor), For The Bride, Destination I Do, Caviar Affair, WellesleyWeston, US Airways Magazine, Continental, GateHouse Media, Porthole Cruise Magazine, Simply The Best, First for Women--including custom-published magazines for ITT Sheraton and the Ritz-Carlton. Debbi was also the "Passionate Collector" columnist for the custom-published magazine, Sotheby's Domain.

As a former Editor of Robb Report magazine, Debbi was the magazine's on-air Corporate Media Spokesperson, making appearances at diverse regional and national media such as Live! with Regis and Kathie Lee, and the CBS Morning News. She also created the magazine's signature tagline at the time, "The Magazine For People With Million-Dollar Taste." Her warm, bubbly personality, and business savvy also led her to become the national on-air media spokesperson for other businesses, including AT&T, Sure Fit Slipcovers (exclusively on Home Shopping Network, HSN), PersonalShopper.com and Velcro USA.

Debbi is the author of three published books. Her first book, was published in 1988 by Quinlan Press, and was a humorous dating book focusing on judging men by their shoes.

Her second book, about the subject of marketing and publicity, was published by Adams Media in 2000. The book made The Boston Globe's Bestseller List in just 11 days after publication, and led Debbi to appearances on a wealth of media including CNN, National Public Radio, and articles about her in scores of publications that include Entrepreneur Magazine and Investor's Business Daily.

Her third published book, about travel and beauty, achieved Number One on Amazon.com in the "Honeymoon Travel Guide" category.

Debbi was also the Contributing Travel Editor and Contributing Spa Editor at JustLuxe, the leading luxury website on the internet. (She has never met a luxury she didn't like, with the exception of Thai massage.)

Debbi provides marketing consulting and website content creation and development to clients in a wide variety of industries and professions, with an emphasis on the beauty industry and the cosmetic/aesthetic professions. Working with plastic surgeons, cosmetic dentists, hair salons and skin care salons, she develops and masterminds communications and social media marketing strategies that include developing unusual story angles; creating social media marketing plans and signature product and service taglines; writing press releases, ads and newsletters; copywriting; media placement, and product naming.

When she is not traveling the globe, getting spa treatments, shopping for bargains, writing marketing proposals and travel articles, exercising, buying cosmetics, and finding the humor in everyday life, Debbi is watching movies, reading voraciously, flirting with her handsome husband Bill, and studying Combat Sambo (Russian martial arts), where she is an orange belt.
Specialties
Debbi is a workout fiend and diehard dieter, who keeps herself a size four, but still enjoys wonderful dinners. She works out daily. She also loves movies -- Jean de Florette is her favorite movie of all time -- and she readily admits that she is a clotheshorse. She is also a voracious reader.
Interests
Debbi has been taking Combat Sambo -- Russia martial-arts and self-defense -- for the past five years.
Education
Boston University Broadcasting/Communications, Master's

After graduating from Albertus Magnus College with a Bachelor's Degree in Communications, Debbi graduated from Boston University with a Master's in Broadcasting. She interned at an entertainment-and-the-arts newspaper in New Haven, Conn., and also at WNYW-TV 5 in New York City.


Honors and Awards
Scholarship Debbi received a scholarship from the Polish Heritage Society, to attend graduate school.

Association Memberships
Society of American Travel Writers Debbi is a long-standing member of the Society of American Travel Writers (www.satw.org), which is the nation's most prestigious organization for professional travel journalists. Members must be vetted and sponsored, and are re-certified for their membership every two years.

Projects by Industry
Travel

Debbi is a former Editor of Robb Report Magazine -- The Millionaire's Magazine. For more than 25 years she has been a professional travel journalist, who has been published in a wealth of prestigious media. Her work has appeared in scores of publications including The New York Times, The Boston Globe, Glamour Magazine, Cigar Aficionado, Trump's, Continental Magazine, Ritz-Carlton Magazine, Starwood Magazine, US Airways Magazine, CruiseCritic.com, JustLuxe, InStyle Weddings, For The Bride, Bridal Guide, Destination W, Destination I Do, Elegant Bride, to name a few. Debbi writes about luxury and bargain travel, as well as about shopping, honeymoons, romance, cruising, and style. She is a veteran, long-standing member of the Society of American Travel Writers, www.satw.org.

Fitness

Debbi is the author of a bestselling book on beauty and travel. Debbi, despite her travels around the world, from Boston to Bora Bora, has managed to stay a size four, and she shares her diet-and-fitness advice in her book, and in a wealth of prestigious media. She can offer advice on slimming snacks, nutritious treats that pack a punch, why you should jumprope -- without the rope -- in your hotel room, and why exercise is the greatest anti-aging remedy ever.

Beauty

Debbi is the author of a bestselling beauty/travel book. This book hit Number One on Amazon.com in the "Honeymoon Travel Guide" category, and is the world's first beauty book for traveling women. Debbi interviewed celebrities such as Cheryl Tiegs, Vanna White, Joan Lunden, Ivana Trump, and many more, to write her book, which is a gold mine of "get-gorgeous" info. She also includes travel tips relating to diet, fitness, cosmetics, well-being, style and shopping. Debbi also singlehandedly marketed and promoted her book, and it has been featured in prominent media including CBS, USA Today, Fitness Magazine, Caviar Affair, The Boston Globe, JustLuxe, Karry On Australia, and many more.

Projects by SEO Skill
SEO Keyword Requirements

Debbi, though not a lawyer, writes numerous blog posts for her husband Bill, an attorney, who is a lawyer specializing in criminal defense and personal injury. Debbi understands best SEO practices, and uses these skills to draw clients to her husband's two websites. Debbi uses these same techniques for her two blogs. One is devoted to marketing, and the other is a travel/beauty blog.

Projects by Asset Type
Copywriting

For four years Debbi was an advertising copywriter at a small boutique agency that specialized in advertising, marketing and public relations. The agency had financial and automotive clients.

Debbi is also the mastermind of My Faux Chateau, the world's first luxury-for-less designer showhouse.

Article

Debbi is a professional journalist who has written articles on a variety of subjects for media outlets around the world. She frequently writes about:

Luxury Travel
Bargain Travel
Cruising
Hotels and Hospitality
Fashion and Style
Beauty and Cosmetics
Diet and Fitness
Food, Restaurants and Snacks
Shopping
Business
Marketing and publicity

Blog Post

Debbi writes blog posts regularly for her two websites:

One is a website for her bestselling book, where Debbi writes about cosmetics, beauty, diet, fitness, shopping and style, including celebrity tips, as they pertain to travel.

The second is the website for Debbi's boutique marketing/communications firm. Debbi writes blog posts about marketing, PR, and advertising, in all industries.

Press Release

Debbi is a skilled publicist and creator/developer of news releases that snap, crackle and pop -- in order to attract the attention of the media, and convey her client's message. She began her career as an advertising copywriter, later becoming Editor and Publicist for Robb Report Magazine. Her business represents businesses in all industries, and Debbi singlehandedly achieves media placements for them -- and for herself and her three books -- in scores of prominent media outlets.

Book

I have written three books:

1). A humorous dating book, about how to judge men by their shoes

2). A book devoted to marketing and PR

3). A travel/beauty book, with interviews from celebrities, female travel executives, and workers in the travel and beauty industries

Projects By Expertise
Journalist

Debbi has written dozens and dozens of articles on marketing, business, travel, beauty, fitness, spas, food, shopping -- and more -- for a wealth of prestigious publications around the world. She is also a former Editor of Robb Report Magazine.

Editor

Debbi has served as Editor at numerous publications including:

Robb Report Magazine (Editor, and later, Editor-in-Chief)
Mirror Magazine (Editor-in-Chief)
Bridal Guide Magazine (Contributing Travel Editor)
New England Bride (Consulting Editor)

Projects by Writing Style
Humorous

Debbi used to be a Stand-up Comedienne -- by night -- when she worked, by day, as an Advertising Copywriter. She is a master of the joke, the pun, the surprise, and the punchline. She also authored a humorous dating book.

Promotional

Debbi excels at writing promotional copy to market and promote her clients, in a wide variety of industries. Her business represents clients in all industries including: Cosmetic dentists, plastic surgeons, home fashions, and beauty.

Projects by Company Size
Large Business

Debbi was an Editor and Publicist at Robb Report Magazine, where she wrote about major corporations and conglomerates in the fields of automobiles,travel, and luxury products. She has written feature articles about practically every luxury-goods manufacturer, from Asprey to Zegna.

She has also been a copywriter and corporate spokesperson for AT&T, UndercoverWear, and VELCRO USA.

When she created and directed publicity for My Faux Chateau -- the world's first decorate-on-a-dime luxury showhouse -- she also wrote promotional copy for home fashion companies such as Pergo, American Woodmark, Kohler, Eljer, Progress Lighting, and many more.

Small Business

Debbi has worked with numerous small businesses, including day spas and hair salons, who typically do not have large budgets, in order to highlight and promote their company to the media and to the public.

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