Writer #9734
Perkasie, PA
5 Star Rating
63 Love Lists
63 Clients
92,000 Words
Crystal began her content marketing career in 2008 for a SaaS tech company. She contributed to the company blog, provided copy for the site, created white papers and guest posted on many sites providing advice for small businesses. In 2014, she became the Digital Marketing Specialist at a credit union where she now owns the content marketing strategy. Her role also involves overseeing the company's SEO strategy.

Her freelance services have been used by many businesses. While her main experience involves B2B audiences or B2C financial advice, she has done work for many businesses, including interior decorators, fitness trainers, spas and contractors.

Personally, she grew up on a farm and has been an avid equestrian since a small child. She has extensive experience working in pet stores and veterinary offices.

Highlights

Endorsements
1
Orders
188
Last Login
12/7/16
Elite Skills
3
Samples
4

Crystal G's White Paper Product Experience

16 Projects Completed

Crystal has created numerous white papers for various companies. Developing lengthy web content takes practice and patience - skills which she has mastered. Crystal's white papers (or ebooks/guides) have been praised for being easy to read with valuable content from beginning to end (no fluff).

Industry Projects

  • Marketing20+
  • Business10+
  • Pets8
  • Banking4
  • Green Living3

Summary of Industry Experience

Marketing

For 5 years, Crystal worked at a tech company that provided online marketing software to small businesses. Crystal contributed to the company blog and provided guest posts for other blogs in the industry, including MarketingLand and MediaPost.

Crystal also created many white papers on online marketing techniques. She used some of these white papers to create webinars for small business owners.

Business

Crystal worked at a B2B SaaS company for over five years. Part of her job included helping small/medium businesses succeed in getting the word out about their business. Besides writing numerous blog posts and guest posts on small/medium business topics, she was also invited to speak at many business seminars and workshops.

Pets

Crystal grew up on a farm and has always been fond of animals. An avid equestrian, she was a member of the United States Pony Clubs during her teenage years and continues to be active in the equestrian community. Crystal spent much of her youth working at pet stores and veterinary hospitals, including being a full-time veterinary technician for over a year. As an adult, she will occasionally volunteer at shelters and has helped manage email newsletters for shelters.

Banking

Crystal's full-time position is currently at a credit union. She writes for the company blog, provides copy for the website and creates white papers.

Crystal held a content marketing workshop for credit union employees to learn what members' pain points and interests were. She's also conducted many surveys to ensure the content she's creating matches what her audience wants to read.

Green Living

Crystal's focus in college was on wildlife conservation and management. Although she never became a wildlife biologist, she loves reading and writing about helping the environment. She was a contributor to the site greenanswers.com for a few months.

Product Projects

  • Blog Post100+
  • White Paper10+

Summary of Product Experience

Blog Post

Crystal has been writing blog posts for the past 7 years. She has been part of a business' in-house content creation team as well as completing numerous freelance requests. Crystal currently manages the blog for a credit union that was named one of the top 20 credit union blogs in the country.

White Paper

Crystal has created numerous white papers for various companies. Developing lengthy web content takes practice and patience - skills which she has mastered. Crystal's white papers (or ebooks/guides) have been praised for being easy to read with valuable content from beginning to end (no fluff).

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