Samantha has specialized in copywriting and public relations for over five years. She spent four in an in-house advertising department writing mostly B2C copy for consumer goods. Currently she is a B2B e-commerce copywriter and content coordinator. As a graduate from the University of Missouri School of Journalism, she understands the importance of professional/journalistic style in press releases as well as the necessity to break rules in marketing/advertising copy. Her corporate experience has given her insight on a variety of brands, including sewing and home floor care brands and the promotional products industry.
In addition to writing copy for print/web ads, SEO content for websites, content for consumer and retailer emails, and copy for in-store point-of-purchase materials, Samantha has written many press releases. Samantha's press releases have covered new product announcements, events, new hires, and more.
Samantha specializes in advertising and public relations type writing. She can easily go from writing copy for a print ad to writing a new product press release and understands the necessary style differences. She also effectively incorporates keywords into web copy for SEO purposes. Additionally, she knows how to target her writing for both B2B and B2C audiences.
Other than professional copywriting, Samantha enjoys writing poetry, journaling, going to concerts, being outside, and reading in her spare time. She can easily fall in love with a mind-riveting television series as long as she has time to snuggle her dog while watching. For Samantha, almost anything can be fun when family and friends are around.
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