Bruce L. has over thirty five years of practical experience in business development, sales, technical sales management and marketing. He is able to convey technical and business related material in a way that business owners, managers and senior level executives appreciate..
He spent over twenty years selling, managing others and creating marketing materials for Fortune Fifty Companies like IBM and Digital Equipment (DEC) selling to companies like Carrier, United Technologies, Eastman Kodak, Alcoa and others.
He also spent fifteen years creating and managing several businesses including a website development company, a "for hire" outbound call center, an IT Services Company, a Market Research and Business Development Firm, a Small Business Resource Center and a Business Networking Company.
As an entrepreneur he created business plans, website content, power point presentations, press releases, blog posts and other specialized content with a concentration on technology, sales and marketing.
He has developed and written countless articles, white papers, web pages, BLOG postings, training guides, sales collateral and more. He has expertise in and has written articles in the areas of business development, sales coaching, mentoring, manufacturing, retail, management consulting, finance, banking, construction, wholesale distribution, high technology, computers, telecommunications, pharmaceuticals, engineering, process control, Enterprise Resource Planning (ERP), Learning Management Systems (LMS), government, trade regulations, litigation, malpractice, insurance, oil and gas, transcription services, fire safety, fire training, software development, tax law, insurance claims adjusting, IT services, network management, managed services, accounting, bookkeeping, small business growth, marketing, hospital administration, hospital management, software for hospitals, Internet of Things (IoT), Cloud Computing, Software as a Service (SAAS), statistics, Computer Based Training (CBT), Integrated Learning Systems (ILS), computer backup strategies, HVAC, Plumbing, General Contracting, Residential Contracting, Remodeling, Green Building, college, university, personnel, Human Resources, training, enabling technologies, change consulting, 7 Habits of Highly Influential People, One to One Marketing, Who Moved the Cheese, One to One Marketing, sales training programs, skills development, leadership consulting and more.
Bruce specializes in translating technology and technical materials into business English. He conveys difficult materials in a manner that is easy to comprehend and understand.
He is a thorough researcher and quick study, able to find materials on nearly any subject and convert it into meaningful content for the reader.
He focuses on delivering a message that is readable by everyone yet targeted at decision makers who understand "bottom line" terminology.
He has created marketing collateral from scratch including content, images and packaging.
He also is a "power user" of Microsoft Word, Excel, Power Point, Publisher, Project Manager and more.
Although a sales person at heart, he is highly technical and able to articulate a message that all readers can understand and act upon.
Writing! Bruce loves to research and write on virtually any topic. Sales, marketing, website development, technology in general, computers, business networking, all sports (high school and college football and basketball player), golf (50 years) guitar (40 years), avid reader of business books, follows emerging technologies, student of business in all forms.
Married for over 40 years, father of 3 daughters and "Papa" to six grandchildren.
Honors and Awards
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