Elizabeth B. is a health and technology copywriter with a Bachelor of Arts degree in Literature/Writing. She has 7 years experience working as a contract technical writer specializing in software documentation.
She's worked as an online Help writer for a semiconductor company, an editor for nursing textbooks, a B2B writer for a dental insurance company and, most recently, a direct-response copywriter in the health market.
To wear all these different writing hats, Elizabeth has become adept at learning new writing styles. She believes an important part of her freelance writer's career is understanding that learning new techniques and honing her craft is a lifelong process.
As part of her dedication to keeping on top of emerging trends, she's started her own website where she researches and writes articles about the latest methods in video marketing and production.
On her site, she's written over 50 articles focusing on how companies can use the power of video to market their products and services. She's written extensively on YouTube marketing and the ways YouTube channel owners can increase views and subscription rates through appropriate use of metadata.
Elizabeth has learned SEO techniques to help her clients and to ensure she's following best practices for her own web content.
She's completed the following writing programs through American Writers & Artists, Inc.:
* Accelerated Program for Direct-Response Copywriting * Copywriting for the Health Market * Bob Bly's Guide to E-Book Writing Success * The Clayton Makepeace Method for Writing Video Sales Letters * Legalities of Copywriting
Her writing philosophy is client-oriented. She immerses herself in understanding what her client's goals are for their business and how they want their copy to deliver on those goals.
Whether it's a blog post, how-to article, user manual, direct-response promotion, web content, landing page or video sales letter... Elizabeth's mission is always the same:
"...To craft the most compelling, engaging content that exceeds her clients' expectations and promotes their products and services to their audience of readers, prospects and loyal customers."
Elizabeth's work ethic makes a difference to her clients. Here's what one client had to say...
"Elizabeth is a very focused and productive writer who produces top quality work quickly and flawlessly. Because of her skill, experience, and good judgment, Elizabeth works well independently, needs little direction, and can take an entire documentation project from inception to completion on time and on her own..." --James C., Lead Technical Writer, IS Department
Let Elizabeth put her years of writing experience to work for you! Be sure to check out her profile and writing samples. Hire her today and you'll find her to be the kind of resourceful, dedicated writer you'd trust to work on your important writing projects.
As a trained technical and health writer, Elizabeth specializes in writing direct-response sales promotions that help companies sell technical and health-related products to consumers. She knows how to focus on the benefits of a product, writing compelling copy that engages prospects on an emotional level.
Her headlines and leads spotlight a product's unique selling proposition. She writes copy that draws the reader into the body of her promotion by promising a solution to a problem and then offering dramatic proof that her product offers that solution.
Elizabeth's technical background serves her well in her secondary specialty as a video marketing specialist. She's founded a website that offers entrepreneurs and business owners a how-to guide to build a YouTube channel. She writes articles on how to create videos on a budget and offers video production tips to new creators.
Elizabeth is a self-taught videographer. She enjoys scripting, filming and editing her own videos. She's produced a number of how-to videos that she posts to her YouTube channel. She's also produced videos that are broadcast on public access television.
Honors and Awards
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