Possessing a bachelor's degree in English from the University of Missouri, and a flare/unmistakable tendency to leave an aftertaste of a journalist's purview, Mike can whip up an easily digestible and informative article, blog, product description, etc.
Minoring in both psychology and sociology shows through in his writing as he can find and target his audience based on the subject at hand.
In his work on sports writing projects, he has gained a solid understanding of SEO. Writing his own meta descriptions on articles he wrote, creating tag lines, and using respectable sources are all practices he has experience and success with.
As far as his writing philosophy, he takes a straightforward approach: target the desired audience, and write to them utilizing dynamic content and personal creativity.