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Profile Summary
Star Rating
Completed Orders 4
Revisions/Order 0.00
Repeat Clients 0%
Last Login 12/3/2015
Location Bolingbrook, IL
Education Masters Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Christal is a marketer with nearly 15 years of experience in email and direct marketing, event and trade show planning, PR, advertising, and social media marketing. She has an MBA from Benedictine University in Lisle, IL (USA). Christal's writing experience includes press releases, articles, blog posts, white papers, email blasts, product reviews, social media posts, and various other content for both print and the web, including SEO work. Christal always gives 100% and loves to help her clients shine. Christal would love to put her skills and experience to work for you!
Specialties
Christal provides well-researched articles, blog posts, white papers and product reviews. She is also skilled at creating persuasive email, social media and web copy.
Interests
Christal is passionate about employee engagement, leadership, and lean business practices. Her hobbies include crochet, reading, writing, hiking, yoga, kayaking, baking and gardening. Christal is a wife and mother, and has two cats and a dog.
Education
Benedictine University Business Administration, Masters in Business Administration (MBA)

Christal chose to get her MBA in order to get a better hand on overall business strategy. Her favorite classes were, surprisingly, economics and accounting, because they challenged her to get out of her "creative" comfort zone. In her MBA program, Christal learned invaluable skills and honed her penchant for strategy. She loves to use these skills to optimize businesses, and would love to help you meet your business goals.


Franklin University Marketing, Bachelors of Science in Marketing

Christal studied marketing in order to learn about both business and communication. Her favorite project was the "capstone" project, where she worked with students from various disciplines to put together a business plan for an imaginary company that needed revitalization. She and her team received a nearly perfect score on that assignment.


Certificates
Certified Professional E-mail Marketer Marketing Experiments (MECLabs)
Christal is a certified professional email marketer. She knows how to put together a value proposition in order to create a truly targeted message that gets results. Email marketing is about more than just "good' writing -- an email must drive leads to your website, and work with the messaging on your site to convert leads to customers. Email marketing is both an art and a science, and Christal is well-versed in both of these elements.

Projects by Industry
Business

Christal has nearly 15 years of experience in marketing and business administration. She has an MBA from Benedictine University in Lisle, IL (USA).

Home Living

Christal is a wife and mother who loves to nourish her family's bodies with delightful, nutritious meals, and their souls with a beautiful, peaceful home. She has written articles on green living, health and beauty products, and specialty foods and beverages.

Marketing

Christal has been in the marketing industry for nearly 15 years, with extensive experience in direct marketing and email marketing.

Projects by SEO Skill
SEO Keyword Requirements

Christal has experience writing articles that meet keyword requirements and increase search rankings.

Projects by Asset Type
Article

As a freelance writer, Christal has written articles on an extensive variety of topics for a wide variety of clients across many industries.

Blog Post

Christal has written blog posts for clients in a variety of industries. She also maintains a personal blog about business, marketing, writing and leadership.

Brochure

Christal has created brochures for several projects during her marketing career. She is adept at targeting the message to the intended audience in the limited space that a brochure provides, while incorporating a solid call-to-action.

Catalog

Christal created a catalog to showcase the products for Rancilio, an espresso machine manufacturer. In working on projects for Rancilio, Christal frequently had to edit language that had been translated from Italian (ESL editing). I have excluded the price of the item.

Email Copy

In Christal's role as a Direct Marketing Manager, she edited and approved hundreds of emails for both consumers and business partners.

Press Release

In a PR class she took in undergrad, Christal learned the importance of the "upside-down pyramid" style of writing press releases, and she utilizes that approach for every press release.

Samples

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Reviews

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Endorsements

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