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David R

Writer #9287






Profile Summary
Star Rating
Completed Orders 10
Revisions/Order 0.30
Repeat Clients 25%
Last Login 9/25/2016
Location Durham , NC
Education Some College
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
David has written for law firms, accountants, SEO firms, and pretty much everything in between. He's even ghostwritten for Chron.com, and occasionally blogs at The Huffington Post. He regularly writes on a variety of topics, including insurance, saving money, retirement, general finance, business, SEO, marketing, email marketing, and social media.

David's expertise is in finance, business marketing and planning, and health and fitness.
Specialties
David is especially adept at writing "conversational" blog posts and articles that require a semi-informal or informal tone without skimping on facts, research, and professional citations.

He is a financial expert at heart, with a double specialty in general financial planning and life insurance.

David is also a passionate music lover and pianist, is fascinated by molecular and microbiology, and enjoys weight training and living an active lifestyle (despite being a desk jockey).

Also, he's an undefeated home-game Jenga champion.
Interests
David has a deep interest in finance, the science of diet and optimizing individual health, marketing, SEO, history, and music.
Association Memberships
International Association of Registered Financial Consultants David was granted the designation of "Registered Financial Associate" in 2005, and 4 years later, was granted the designation of "Registered Financial Consultant."

The IARFC is a non-profit organization dedicated to educating both financial professionals and the general public about financial planning. It also fosters public confidence in the financial planning profession while giving recognition to practitioners who prove commitment to strict ethical standards and continuous professional education.

This organization is unique in the financial planning profession, as it requires 40 credit hours per year of continuing education (far more than even the Certified Financial Planner Board of Standards) to maintain the RFC designation. David has met those educational requirements each year, and thus has kept his designation every year since first receiving it.

Projects by Industry
Banking

David's work in the banking industry includes mortgage brokers and financial firms that need both ad copy and relevant content for blogs and other content platforms. Content includes information as basic as checking and savings account features and as complex as international banking. In most cases, the legal aspect of banking is not discussed, since David is not a lawyer and cannot give legal advice or interpretation of regulations in the banking industry.

Business

David's work in the general business content-creation industry is extensive. Having worked with construction, finance, accounting, marketing, landscaping, and online e-commerce clients, he has written on topics ranging from accounts receivable factoring to payment processing to educational requirements for obtaining an MBA.

Some clients require extensive citations and references, which David can format in both the MLA and APA formats.

Finance

David has written extensively about life insurance, annuities, property and casualty insurance (i.e. homeowner's insurance, automobile insurance, property insurance, etc.), stocks, bonds, mutual funds, bank CDs, and other banking products.

David's "bread and butter" is the finance industry - specifically the insurance industry. With 9 years experience in financial and insurance planning, he has a strong grasp of a variety of financial products and strategies. He also offers clients the benefit of "inside information" of the industry itself and how it operates.

Fitness

David's knowledge of barbell training, diet, and general health (as well as disease) have helped him craft unique and interesting fitness articles that are anything but ordinary. For example, did you know that the low-bar squat mechanics and geometry make it the only exercise in existence capable of training a unique phenomenon called "hip drive" (and the hips are used to generate force in just about any physical activity you can do)?

David's blog posts and articles are backed up with research by well-known and respected olympic and powerlifting coaches as well as research available through PubMed and in scientific journals.

Insurance

David has written extensively about life insurance, annuities, property and casualty insurance (i.e. homeowner's insurance, automobile insurance, property insurance, etc.), stocks, bonds, mutual funds, bank CDs, and other banking products.

David's "bread and butter" is the finance industry - specifically the insurance industry. With 9 years experience in financial and insurance planning, he has a strong grasp of a variety of financial products and strategies. He also offers clients the benefit of "inside information" of the industry itself and how it operates.

Marketing

David's has written numerous articles on marketing and sales, with a focus on the application of traditional direct marketing/direct response to online marketing and sales. Everything from headlines that "grab" users' attention to effective and efficient calls to action have been covered in one form or another. David's marketing blog posts and articles are backed up with research and studies done by major marketing and research firms like Pew International and Nielsen Normal Group.

Search Marketing

David's search marketing guest blog posts and articles have been featured in major online publications and blogs. He has worked with several SEO firms in the past and has even been called in for a consult on a popular writer's forum and content broker's website to create marketing content (including email marketing content) for the company.

Self Help

David's work in the self-help niche includes articles on yo-yo dieting, improving self-esteem through introspection, and introductory articles on cognitive behavioral psychology. David also writes about the psychology of personal and business financial planning, how psychology affects financial spending decisions, and how stress impacts personal health and quality of life.

Projects by SEO Skill
Title/Meta Descriptions

Most of David's customers have some sort of interest in optimizing their article or blog post. One of the most important aspects of article writing is the Title and Meta Descriptions. Even if search engines don't use meta descriptions to calculate rank, they're helpful to the end-user. David's experience in writing copy extends to careful title selection and meta descriptions that entice users to click through to learn more.

Projects by Asset Type
Email Copy

Part of David's portfolio includes copywriting for a popular writer's forum. This project was a multi-stage endeavor, consisting of many smaller projects. David crafted the email headline, introductory emails, and calls to action. These emails were then sent out to clients for the forum to help bring in more business for the company. Within the first week, the email campaign was up and generating results for the forum.

Projects By Expertise
Copywriter

Most of David's work has been a blend of articles and blog posts, but nearly all of those were aimed at either selling a product or educating people so that they could make a more informed decision about some product or service. On some occasions, law firms and accountants have requested all-out, overt, sales copy on their websites. However, most firms and companies want to be more covert about it - customers are smarter these days and don't want to be sold to. So, ad copy has to be more editorial in nature. This is where David excels.

Projects by Writing Style
Conversational

A lot of David's work is for bloggers - both professional and amateur. Most companies want to ditch the corporate image, stop being so stuff, and really connect with consumers. As the web has become more social in recent years, so has the demand for engagement. David can deliver on content that's more casual and yet still conveys a meaningful and professional message.

Projects by Company Size
Small Business

Small businesses are David's niche. However, David has also worked with large financial firms like State Farm and J.G. Wentworth. Most small businesses need solid content to compete with firms like this, but all they're being offered are non-native writers without a strong command of the English language. Consequently, they're getting sub-par results. A lot of nuance in the sales message is lost, and the pay for these articles is so low that there's simply no incentive to do the research necessary to turn over a quality piece. David takes the time to do the research and deliver a quality product every time.

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