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Profile Summary
Star Rating
Completed Orders 1
Revisions/Order 2.00
Repeat Clients 0%
Last Login 7/9/2015
Location Greenbrae, CA
Education College Diploma
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
30 years of publishing and marketing experience. I have worked as a public relations and marketing professional, aiding technology start-ups, SaaS companies, financial service companies, professional service firms, and other B2B and B2C companies with their media and marketing programs.

Areas of expertise include:
Big data systems, wireless networking, enterprise technology, telecommunications, network security, VoIP, social media strategies, CRM, ERP, B2B marketing

Recent client projects for my consulting firm include:
* Ingram Micro -- Topics: big data, managed print services, BYOD. Projects: white papers, eBooks, blog content, SEO
* CubeYou -- Topics: consumer research from social media Projects: press releases, case studies, SEO
* NextPlane -- Topics: unified communications and federation as a service. Projects: press releases, case studies, white papers
* Actiance -- Topics: social media monitoring for security and compliance. Projects: press releases, white papers
* Selectica -- Topics: contract management software. Projects: press releases, sales collateral
* Kiyon -- Topics: metropolitan area networks and wireless network design. Projects: press releases, white papers
* Market Rates Insight -- Topics: financial services research for banks and credit unions. Projects: blog entries, press releases, white papers, SEO
* The Ferneborg Group -- Topics: executive recruiting. Projects: website redesign, rebranding, ongoing blog entries, SEO
* Rosendin Electric -- Topics: commercial electrical construction . Projects: press releases, magazine articles.
* Santerno -- Topics: solar power inverters. Projects: press releases, magazine articles

Publishing background includes:
* LAN Magazine -- writing about on computer networking, enterprise hardware and software, network architectures, wireless, network, security, telecommunications, etc.
* VideoSat News -- writing about home satellite television and video technology for retailers.
* Educational & Industrial Television -- writing about training and television production strategies.
* Video Trade News -- writing content for television equipment dealers
Specialties
Articles, press releases, case studies, white papers, data sheets, web content, sales collateral, ghost blogging
Interests
Enterprise technology, data security, telecommunications, B2B marketing, social media marketing strategies
Education
Boston University English Literature, European History, Bachelor of Arts

A broad-based education is the foundation for any good writer. It's not important what the writer know, but whether he or she can find the right information and apply it to the project at hand. A degree in English and History is an excellent foundation for any profession that requires researching and communicating complex ideas.


Honors and Awards
Summa Cum Laude

Projects by Industry
Banking

Maintain ongoing blog for client who offers deposit rate research to the banking community. Also done branding work, PR work, and web development for credit unions.

Business

Thirty years of experience as a trade journalist and marketing professional.

Career

Worked for several years with Netshare, an online executive career management service, managing their PR program and executive blog. Also consulting with executive recruiters on branding and marketing programs.

Construction

Have been working with Rosendin Electric for the past eight years providing PR support and press release writing. Also written magazine articles on job site management and safety and solar technology.

High Tech

Writing for enterprise technology, telecommunications, e-commerce, web, b2b, b2c, semiconductor, and other technology companies for 30 years. Experience spans from managing LAN Technology magazine to working with a variety of tech startups and Fortune 1000 companies providing web content, marketing collateral, white papers, case studies, and more.

Projects by SEO Skill
SEO Keyword Requirements

Ongoing blogging and web development support for a variety of clients in multiple markets. Every piece of content needs to be optimized for SEO and a well-written piece has keywords built in.

Projects by Asset Type
White Paper

Routinely develop white papers for clients on various topics. White papers are developed for various uses, including direct marketing, article content for publication, and sales collateral.

Press Release

Press releases have evolved to become an integrated part of online marketing, promoting SEO as well as searchability through online media. Press releases are still written for the press, but optimized for search and discovery by end users. Developed thousands of releases over 25 years for clients in all markets.

Article

Routinely develop articles on clients on various topics, working with the publication to ensure placement while subliminally promoting the client's products or services.

Blog Post

Do routine blogging for clients in various markets about multiple topics. Objectives of blog posts are to promote web traffic and build social media awareness.

Projects By Expertise
Research Writer

Every client project is a research project - case studies, white papers, articles, blog posts, collateral.

Projects by Writing Style
Journalistic

Primarily write content for clients using a journalistic style adapted to the audience. Press releases are more formal. Blog posts less formal. All content is written to be authoritative and credible with a target reader in mind.

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