Join Now to View Joel's Full Profile, and Access 10,000+ Other Profiles!
Profile Summary
Star Rating
Completed Orders 18
Revisions/Order 0.17
Repeat Clients 67%
Last Login 9/19/2016
Location Normal, IL
Education College Diploma
Status Available
Asset Type
Summary of Experience
Joel has written for L2T Media, a SEO firm in the Illinois suburbs, since late 2009. The overwhelming majority of his clients have been auto dealerships, but his SEO experience could translate to nearly any needs.

He also has been a high school English teacher for ten years in the state of Illinois, teaching Creative Writing, Yearbook, American Literature, and Speech.

Also, Joel is a writer for Basketball Insiders, a respected online source for NBA news and rumors, and has also written for HOOPSWORLD and USA Today Sports in the past.
Joel specializes in SEO writing, sports journalism, and creative writing, though he's a hard-working and diligent writer that would do great work regardless of assignment.
Joel has keen interests in sports, fiction, television, movies, music, exercise, cars, technology, and art.
Illinois Wesleyan University Aug 2000 – May 2004
English Writing and Secondary Education, BA English, Secondary Teaching Certificate

Joel graduated from Illinois Wesleyan University with a BA in Writing and a secondary English certificate in the spring of 2004. He finished with a 3.5 GPA and was hired to teach English at an area high school the following summer.

Projects by Industry

Joel has written for L2T media for over four years, focusing almost exclusively on SEO materials for auto dealerships across the U.S. Most of this work has involved writing blogs and custom onsite pages.


Joel has covered the NBA, specifically the Chicago Bulls and Indiana Pacers, since the winter of 2005. He has done several different kinds of sports journalism, including interview-driven features, game stories, character profiles, editorial columns, and blogs.


Joel has been a high school English teacher for over ten years, teaching Creative Yearbook, Journalism and American Literature. He is well-versed in writing lesson plans, preparing press releases and editing massive amounts of content quickly.

Projects by SEO Skill
SEO Keyword Requirements

Joel has used keywords, bid upon and provided by clients, as anchor text in blog posts to help optimize search engine results.

Title/Meta Descriptions

Joel has a lot of experiencing using SEO strategies in both article titles and meta descriptions to enhance visibility in search engines.

Link Building

Joel has used anchor texts, which typically are bid upon keywords, to link to auto dealerships' official websites, thereby improving SEO.

Projects by Asset Type
Blog Post

Joel has written countless blogs, both for auto dealerships highlighting the latest news for several different brands, and for professional basketball, writing under the USA Today banner and other sports media outlets.

News Story

Joel has covered the NBA for nearly a decade, writing breaking both breaking news and features covering the premier basketball league in the world.

Web Page

Joel has written custom web pages for auto dealerships, most of which focus on specific models of cars, trucks and SUVs from a number of different automakers.


Joel has written a number of professional articles about the NBA, including features, profiles, previews, wrap-ups and columns.

Projects By Expertise

Joel has covered the NBA as a sports journalist for nearly a decade, writing for USA Today Sports and other sports media companies.

Creative Writer

Joel has a B.A. in Creative Writing, although he has never taken on a job specifically for the purpose of writing fiction, though those skills are applicable in many other types of writing. He's capable, but not experienced.

Projects by Writing Style

Writing blogs about both basketball and automobiles, Joel is well-versed in a conversational style of writing that is easy to consume and enjoyable to read.


Writing opinion columns for some blog-based sports outlets has allowed Joel to hone his craft as a humorous writer.


Joel is well-versed in a formal, journalistic style from his experience covering the NBA for USA Today and other sports media outlets.


In the many blog entries he writes for auto dealerships, Joel must be promotional and positive in the way he speaks about the vehicles, adhering to a number of compliance regulations that vary by brand.

Projects by Company Size
Small Business

The SEO firm that Joel has written for the last several years is a relatively small firm, though they bring in hundreds of automotive clients from all over the U.S. and Canada

Fortune 500

Joel covered the NBA for a website that was a subsidiary of Gannett/USA Today Sports, a Fortune 500 company. The work was technically freelance, but his contract dictated exclusive work for Gannett during that time.


Samples are visible to logged in clients. It's free to get started and view this writer's full profile.







Reviews are visible to logged in clients. It's free to get started and view this writer's full profile.







Endorsements are visible to logged in clients. It's free to get started and view this writer's full profile.