MARKETING and SALES -- Bobbi has systematically increased competitive effectiveness of multiple regional business chains through her focus on generating high morale and maximizing structured sales and service training and assessments. The confidence she has inspired in site managers and staff throughout regions has yielded dramatically upgraded performance standards. Her emphasis on elevating customer services to exceptional levels of quality and diligently maintaining customer satisfaction monitoring systems have very significantly strengthened client relations and facilitated implementation of essential customer persistency and prospect referral programs. She has produced consistently exceptional results through her creations of multi-faceted marketing programs and introducing new, and optimizing existing systems for development of prospect leads through effectively mining valuable data archives of former customer and prospect information. She has optimized the efficacy of her business-building endeavors by streamlining sales and service systems, maintaining the highest standards of organizational efficiency while continually meeting the challenge of adhering to sales and marketing budgets.