Robert G is an American Writers and Artists trained copywriter with a background of over 20 years in sales and marketing.
Aside from paid assignments Robert has written many sales scripts, phone scripts, and sales letters during his years as a registered representative in the financial industry; a professional recruiter in the executive search industry; and a sales rep in the timeshare industry. He has also written online content and news stories for websites that reach large worldwide audiences.
While working for a major timeshare company, Robert closed more sales than anyone else. He was asked to meet with senior executives. After the meeting, the company decided to adopt Robert's sales scripts which immediately boosted sales. Robert worked for one of the world's largest executive recruiting companies and won their rookie of the year award. He was asked to write specialized phone scripts. His associates used some of these scripts to finesse their way past gate keepers, en route to setting up interviews with outstanding candidates -- and other scripts for making presentations to hiring decision makers.
To Robert, it's important to have insight into the people he's trying to persuade and connect with. Just as everyone has their own style and personality, they also have differing mindsets and emotional triggers. People love to make friends with others who share their vision and ideals. Robert believes knowledge of the culture and demographics of the readers, viewers, or listeners is essential to drawing the most profitable response rate from an audience, regardless of the medium used.
Robert composes compelling copy for websites, email, and direct mail; and crafts ads for TV, radio, and all print media. Since your existing customer base pays attention to your sales promotions, he molds your message to strengthen current client relationships as well as attract new customers. He believes that building enduring client relationships is the nucleus of outstanding business success; and that a customer retained is worth a dozen potential future customers scattered about the planet.
The average consumer is the target of thousands of sales and marketing blurbs on a typical day. Robert breaks through this clutter, winning attention through entertainment value, artistic freshness, and brand personality. His creativity attracts people like an oasis in a desert; evoking spontaneous, vivid, positive emotional connections that impel your prospect to take action.
If you're a success in the business world, you love to win hearts and minds. You love to influence people in positive, life changing ways. Whenever your clients eat better, sleep better, live happier, work smarter, invest more wisely, or get more fun out of life because of your enterprise, you enjoy a gratifying sense of accomplishment. Your audience should connect with your desire to help them, and not sense your eagerness to make the sale.
All your marketing content should inspire positive vibrations, and be devoid of incredulity and smirk producing jabber that tries to entertain, but is so uninspiring that the brand name is forgotten.
Robert believes that effective advertising copy touches the psyche of potential customers, inspiring them to try products and services. You succeed whenever a first time customer enjoys a first-rate experience and continues to enjoy that experience. Your business wins a loyal client who will praise your company whenever a conversation turns to a product or service acquired from you.
According to Robert, the most profitable clients are the smartest, most knowledgeable, and most selective shoppers. Those customers are also the most socially connected and best resources for word-of-mouth advertising. This is why Robert gives your target audience the respect and regard they deserve, but don't always enjoy from every copywriter or advertising professional.
Robert helps you dominate you niche by accentuating your image, message, and audience -- weaving them together in a way that builds trust in your company, and enthusiasm for your tempting and unique offer -- which he will create and refine to your requests.
To educate your prospect on why his or her interests are best served by choosing your company rather than any of your competitors -- Robert makes sure quality, value, performance, safety, convenience, dependability, service, or some another unique distinction resonates all the way through your proposal.
Robert will help shape your appeal through consultation, acquired knowledge of your company, researching your industry and your strongest competitors ... and through imaginative idea generation.