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Michael R

Writer #8102

Profile Summary
Star Rating
Completed Orders 6
Revisions/Order 0.00
Repeat Clients 67%
Last Login 8/12/2015
Location Las Vegas, NV
Education Bachelors Degree
Status Inactive
Asset Type
Summary of Experience
Michael is a proven master at manipulating the English language. He has experience writing all manner of web copy including press releases, pillar articles, blogs, and landing pages. He also has an extensive background in research and academic writing relative to electronics, management, business, social theory, history, and archaeology. He can best be described as a polyglot, polymath, and all around Renaissance Man.
Michael specializes in articles written to a college educated or technical audience that focus on concepts of SEO, marketing, management, business, electronics, social theory, and history.
Michael is interested in archaeology, high technology, linguistics, and social activism.
University of Nevada, Las Vegas Anthropology(archaeology), Bachelor of Arts

Michael is currently attending one of the most prominent anthropology programs in the nation and is a member of multiple honors societies. He maintains a stellar GPA and has made the Dean's List every semester since he began school.

DeVry University Management, Bachelor of Science

Michael graduated summa cum laude and only required two years to finish the degree.

DeVry University Electronics and Computer Technology, Associate of Science

Michael graduated with a near perfect GPA and with highest honors from a degree that focused on Cisco networking, wireless communications, programming, circuit design, and electronic theory.

Association Memberships
Lambda Alpha International Honor Society Michael is a member of Lambda Alpha, an honor society specifically for the study of anthropology. Membership is by invitation only and requires that a student maintain high standards of academic excellence.

Golden Key International Honour Society Michael was invited and accepted to Golden Key, one of the most prolific honor societies across all academic disciplines. Membership is by invitation only and requires a person to be in the top 15% of all students in the United States.

Projects by Industry
Web Development

Michael has developed content for businesses in a diverse range of fields including plumbing, website design, travel, the music industry, and scuba. This includes the creation of landing pages, blog posts, informational articles, press releases, and social media posts. He understands how to balance the needs of the triune system of consumer, provider, and marketer by blending relevant, SEO-quality content meant to add usability to the internet.


Michael has helped develop online marketing campaigns focusing on link building and content as a service. He has been able to leverage his knowledge of technology as well as marketing and business theory to bring exposure and quality communication to businesses and their consumers. He represents one of the few marketing professionals that is able to grasp that the extended marketing mix and the concept of usability are essentially the same.


Michael has done work creating content for tech-focused sites including ghostwriting for a large, commercial content provider. Articles focused on how-to instructions for installation, troubleshooting, and tweaking as well as briefings on modern software and hardware solutions. His specializations include networking, wireless communication, circuit design, programming, and the broad spectrum of productivity tools from Adobe, Microsoft, Apache, as well as many open source providers.

Projects by SEO Skill
SEO Keyword Requirements

Michael has an exceptional ability to mix keywords and relevant content into an organic combination that never hints at an article's marketing value. His skill with keywords does not end with simply creating and perfecting the content. He also has an amazing command of keyword research and fully understands the worth of the longtail keywords for both emerging companies as well as those seeking to expand. He is even proficient at uses cutting edge text analysis software to ensure there is no accidental repetition or ambiguity.

Title/Meta Descriptions

Michael has the ability to fully use markup as it relates to SEO. He has modified h1, h2, title, meta description tags. His experience with markup tags is also informed by a history of using SEO tools like Screaming Frog, Google Analytics, various Webmaster Tools, as well as many of the open source solutions that have emerged in recent years.

Projects by Asset Type
Press Release

Michael Roche has a unique ability to produce data rich and easy to read press releases. His natural writing style is academic, so the no-frills approach to writing that Press Releases demand is intuitive for him. He also has a strong background in systemic analysis, so coming up with fresh new paradigms of explication and explanation is effortless.

Projects By Expertise

Michael Roche has an extensive background in copy-writing with a focus in both conversion as well as SEO. He understands all the nuances of the user experience including pre-perception, balance, and scannability. He writes for usability and accessibility for the impact to both website visitors as well as web crawlers.

Projects by Writing Style

Michael has written extensively for travel and leisure websites on topics related to travel. There is no room for mincing words, and every single sentence has to drive the consumer towards a sale. This requires a tone of authority that is explicit and obvious throughout an article. He has also extensively covered how-to guides, briefings, white papers, as well as academic research papers on a contractual basis.

Projects by Company Size
Small Business

Michael Roche has done extensive work helping to develop small, local businesses. This includes geo-targeting, also known as local SEO, by integrating localized concepts throughout the content as well as the guide text such as titles, h1 headings, and meta descriptions. Small businesses especially appreciate his ability to do longtail keyword research on his own and include relevant semantic terms in articles even when not required.


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