Shaday S. specializes in marketing content that helps businesses convey a bold company voice and a recognizable brand. Her background in creative writing has contributed to her ability to weave enticing copy that drives conversion rates. She has created content for marketing brochures, product descriptions, websites, landing pages, commercial blog posts, and other sales content to draw in consumers. She also works in lead generation to help businesses find new consumer bases and expand sales. As a consumer herself, Shaday approaches every project from a "benefits" perspective, seeking to uncover the special qualities that make individual companies and products stand out.