Writer #8068
Waterbury, CT
4 Star Rating
29 Love Lists
17 Clients
99,000 Words
Marketing is like being the awkward stranger standing in the corner at a party. You want to start a conversation, but you have no idea who to talk to or what to say. When businesses and entrepreneurs are struggling to connect with their customers, Shaday helps them start a conversation with sales-driven content that hooks customers and increases website traffic.

Shaday has been a creative writer and content marketing copywriter for 8+ years. She has written product descriptions for nationwide office supply stores, created website and brochure copy for startups, and crafted blogs for a leading news media company. She creates print and digital media ranging from email marketing to promotional ficton to landing pages in industries such as technology, health & wellness, home & garden, finance, entertainment and security.

Shaday holds a Bachelor of Arts degree in English from Columbia University. She enjoys using her background in creative writing, visual arts and advertising to sell products and services as an experience designed to solve a problem for the consumer. As a former Writing Tutor for Columbia University and an Editorial Intern for the Overlook Press, Shaday brings a critical editing eye to all work to provide cohesive, grammatically correct content.

Highlights

Endorsements
2
Orders
87
Last Login
12/7/16
Samples
11

Shaday S's Blog Post Product Experience

188 Projects Completed

Shaday has written commercial and informational blogs for small businesses. She creates well researched, highly specialized content to help business improve their professional authority. Her experience includes industries such as travel, careers, law, and home improvement.

Industry Projects

  • Marketing1,000+
  • Travel100+
  • Business100+
  • Music20+
  • Craft20+

Summary of Industry Experience

Marketing

Shaday S. specializes in marketing content that helps businesses convey a bold company voice and a recognizable brand. Her background in creative writing has contributed to her ability to weave enticing copy that drives conversion rates. She has created content for marketing brochures, product descriptions, websites, landing pages, commercial blog posts, and other sales content to draw in consumers. She also works in lead generation to help businesses find new consumer bases and expand sales. As a consumer herself, Shaday approaches every project from a "benefits" perspective, seeking to uncover the special qualities that make individual companies and products stand out.

Travel

Shaday enjoys enticing readers with imagery of travel destinations. She has regularly contributed to a Mexico luxury travel blog and written marketing travel content for websites like Orbitz.com. She has also authoried wiki-style travel content to inform readers of what foreign destinations and airports have to offer.

Business

During her time as an administrative assistant at Columbia University Business School, Executive Education, Shaday was fascinated by the detailed preparations that go into communicating with participants, organizing events and tracking participant data. By observing the hectic responsibilities of project managers, she developed a passion for writing content that "does the heavy lifting" for businesses that want to achieve consistent results. In other words, she uses the right words to reach the right customers, so her clients can stop obsessing over their content strategy and focus on the work they do best.

As a business writer, Shaday specializes in both B2C and B2B copywriting, creating websites, blogs and marketing brochures in topics such as business process transformation, management, human resources, customer relationship management, (CRM), business credit and data analytics. Because the business world is constantly evolving, Shaday stays up to date on business trends to help clients find the best direction for their content.

Music

As an enthusiastic music listener and frequent concert-goer, Shaday S. has had a lifetime of exposure to diverse musical genres, ranging from experimental rock to instrumental film scores. She has frequently composed music reviews for independent websites, specializing in genres like indie, children's music, pop, electronic, and contemporary classical music.

Craft

Shaday S. is an avid scrapbooker, sewer, knitter, painter, and all-around do-it-yourself crafter who enjoys coming up with creative and unique projects for the home and as a fun pastime for children. She has knitted professionally for a small business accessories seller and created one-of-a-kind costumes and props for Renaissance fairs. With a visual arts background in drawing and painting, Shaday enjoys helping others create vibrant crafts and artwork.

Product Projects

  • Article100+
  • Blog Post100+
  • Advertisement100+
  • Book10+
  • Brochure8

Summary of Product Experience

Article

Shaday has written hundreds of informational articles for companies interested in increasing their online visibility and authority. She thoroughly researches various topics, and has regularly written articles in industries such as careers, nutrition, entertainment, technology, and law.

Blog Post

Shaday has written commercial and informational blogs for small businesses. She creates well researched, highly specialized content to help business improve their professional authority. Her experience includes industries such as travel, careers, law, and home improvement.

Advertisement

Shaday has written daily deals, landing pages, category descriptions, and product copy for small businesses and major brands, such as Signpost, Bloomingdale's and Amazon. She uses a strong feature-benefit approach to attract consumers and maintain a high conversion rate.

Book

Shaday has ghostwritten ebooks and audiobooks on topics such as superfoods, self help, and writing skills. As a fiction writer and ghostwriter, she works closely with clients to develop the desired voice to connect with the target audience. When topics are more technical, Shaday carefully translates difficult material into easily understandable concepts that are engaging to readers.

Brochure

During her time as an administrative assistant at Columbia University Business School, Executive Education, Shaday was fascinated by the detailed preparations that go into communicating with participants, organizing events and tracking participant data. By observing the hectic responsibilities of project managers, she developed a passion for writing content that "does the heavy lifting" for businesses that want to achieve consistent results. In other words, she uses the right words to reach the right customers, so her clients can stop obsessing over their content strategy and focus on the work they do best. Shaday highlights the most attractive benefits of a business to present information in a concise format optimized for the short form and layout of a brochure.

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