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Profile Summary
Star Rating
Completed Orders 82
Revisions/Order 0.13
Repeat Clients 65%
Last Login 9/27/2016
Location Waterbury, CT
Education Bachelors Degree
Status Available
Endorsements
Copywriting1
Technology1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Shaday has a Bachelor of Arts degree in English from Columbia University and has a background in both Creative Writing and Visual Arts, giving her the tools to visualize and describe products from a consumer perspective. She has worked as a professional Copywriter for over 8 years, producing SEO content in everything from product descriptions to promotional fiction. With her versatile background and in-depth research skills, Shaday has written for industries such as technology, health & wellness, home & garden, finance, entertainment, and security. She has spearheaded content creation for entire websites to help startups and small businesses improve their marketing.

As a former Writing Tutor for Columbia University and an Editorial Intern for the Overlook Press, Shaday brings a critical editing eye to all work to provide cohesive, grammatically correct content. In her time as a Copywriter, Shaday has learned to follow multiple content styles, including AP and Chicago, and quickly adapts to new style guides. Shaday also served as an Administrative Assistant for the Executive Education branch of Columbia Business School, which aided in building project management skills and offered a firsthand look at B2B operations.
Specialties
Shaday specializes in:

* SEO-optimized content
* Product descriptions and brochures
* Website content and landing pages
* Blog posts
* Articles (Informational, editorial and promotional)
* Creative Fiction
Interests
From childhood, Shaday has developed a passion for creative endeavors. While fiction writing is at the center of that passion, Shaday also spends time painting both digitally and with traditional materials. She enjoys crafts ranging from knitting to jewelry making. Shaday is also an avid movie- and concert-goer and has written published reviews on music and film topics.
Education
Columbia University Sep 2005 – May 2009
English Literature & Composition, Creative Writing, Bachelor of Arts

Shaday attented the Ivy League institution Columbia University, and graduated with a Bachelor's degree in English Literature. In that time, she honed research, composition, and analytic skills, allowing her to write and understand the nuances of grammatically correct pieces. She also tutored other students in writing skills for Core Curriculum classes and completed several courses onCreative Writing topics, including structure and style in fiction and poetry.


Honors and Awards
Seymour Brick Memorial Prize May 2009
Shaday received the Seymour Brick prize for playwrighting, which honors the best full-length or one-act play.

Philolexian Prize May 2008
Shaday received the Philolexian Prize for a fiction short story under 35 pages. The Philolexian Society was founded in 1802 as an oratory and literary club, and now honors individual who display excellence in composition and storytelling.

Projects by Industry
Marketing

Shaday S. specializes in marketing content that helps businesses convey a bold company voice and a recognizable brand. Her background in creative writing has contributed to her ability to weave enticing copy that drives conversion rates. She has created content for marketing brochures, product descriptions, websites, landing pages, commercial blog posts, and other sales content to draw in consumers. She also works in lead generation to help businesses find new consumer bases and expand sales. As a consumer herself, Shaday approaches every project from a "benefits" perspective, seeking to uncover the special qualities that make individual companies and products stand out.

Business

Shaday S. specializes in creating website content to advertise companies in the B2B industry, such as management consulting, executive recruiting, and Web design. Her former position as a business school administrative assistant has helped Shaday learn to effectively communicate with a business-oriented audience. She has written several articles on topics such as corporate entities, business credit, and business marketing.

Travel

Shaday enjoys enticing readers with imagery of travel destinations. She has regularly contributed to a Mexico luxury travel blog and written marketing travel content for websites like Orbitz.com. She has also authoried wiki-style travel content to inform readers of what foreign destinations and airports have to offer.

Music

As an enthusiastic music listener and frequent concert-goer, Shaday S. has had a lifetime of exposure to diverse musical genres, ranging from experimental rock to instrumental film scores. She has frequently composed music reviews for independent websites, specializing in genres like indie, children's music, pop, electronic, and contemporary classical music.

Craft

Shaday S. is an avid scrapbooker, sewer, knitter, painter, and all-around do-it-yourself crafter who enjoys coming up with creative and unique projects for the home and as a fun pastime for children. She has knitted professionally for a small business accessories seller and created one-of-a-kind costumes and props for Renaissance fairs. With a visual arts background in drawing and painting, Shaday enjoys helping others create vibrant crafts and artwork.

Projects by SEO Skill
SEO Keyword Requirements

Shaday works with strict keyword requirements in approximately 80 percent of her professional writing. She stays up to date on changes in the keyword parameters of major search engines and frequently uses keyword tools to pinpoint the most effective search terms for client content. Shaday's first priority is making sure keywords enhance the content and fit naturally to ensure clients have strong visibility in search results.

Projects by Asset Type
Brochure

Shaday has worked with small businesses to create optimized content for marketing brochures. As a former administrative assistant for a business school, she has specifically produced brochures in business-related industries, such as management and business process transformation. Shaday highlights the most attractive benefits of a business to present information in a concise format optimized for the short form and layout of a brochure.

Article

Shaday has written hundreds of informational articles for companies interested in increasing their online visibility and authority. She thoroughly researches various topics, and has regularly written articles in industries such as careers, nutrition, entertainment, technology, and law.

Advertisement

Shaday has written daily deals, landing pages, category descriptions, and product copy for small businesses and major brands, such as Signpost, Bloomingdale's and Amazon. She uses a strong feature-benefit approach to attract consumers and maintain a high conversion rate.

Book

Shaday has ghostwritten ebooks and audiobooks on topics such as superfoods, self help, and writing skills. She works closely with clients to develop the desired voice to connect with the target audience. When topics are more technical, Shaday carefully translates difficult material into easily understandable concepts that are engaging to readers.

Copywriting

Shaday S. specializes in copywriting projects for businesses of all sizes, including brochures, commercial blog posts, and ads. She has created hundreds of product and category descriptions for online stores, such as Rosenberry Rooms, Hayneedle, and Staples. She has also crafted professional websites showcasing the qualities and services of small or startup business, ranging from executive placement firms to home improvement contractors. Her creative writing background is invaluable in reaching out to consumers through unique, engaging branding.

Blog Post

Shaday has written commercial and informational blogs for small businesses. She creates well researched, highly specialized content to help business improve their professional authority. Her experience includes industries such as travel, careers, law, and home improvement.

Projects By Expertise
Copywriter

Shaday S. specializes in creating marketing content that helps businesses convey a specific company voice and a recognizable brand. Her background in creative writing has contributed to her ability to perform as a professional copywriter, composing marketing brochures, product descriptions, websites, landing pages, commercial blog posts, and other sales content to draw in consumers. As a consumer herself, Shaday approaches every project from a benefits perspective, seeking to uncover the special qualities that make individual companies stand out.

Book Ghostwriter

Shaday has ghostwritten ebooks and audiobooks on topics such as superfoods and self help. She works closely with clients to develop the desired voice to connect with the target audience. When topics are more technical, Shaday carefully translates difficult material into easily understandable concepts that are engaging to readers.

Creative Writer

In addition to writing her own fiction, Shaday has ghostwritten several children's stories for clients, including a commissioned fairy tale retelling to promote a startup book creation platform. She has also written creative essays that bring a light-hearted or humorous element to research compositions.

Projects by Writing Style
Humorous

Creative writing courses and a lifelong fiction-writing background have helped Shaday develop a professional, but humorous command of language in projects such as research essays, product descriptions, and children's stories. Shaday has frequently completed content with specific humor requirements for target audiences of different ages.

Journalistic

Shaday regularly writes journalistic legal blogs for firms nationwide. She has also written news stories of personal interest, completing the process from the interview stage onward. She has 4+ years of experiencing working with industry formatting standards, including AP style.

Promotional

Shaday specializes in copywriting projects for businesses of all sizes, including brochures, commercial blog posts, and landing pages. She has created hundreds of product and category descriptions for online stores, such as Rosenberry Rooms, Hayneedle, and Staples. She has also crafted professional websites showcasing the qualities and services of small or startup business, ranging from executive placement firms to home improvement contractors. Her creative writing background is invaluable in reaching out to consumers through unique, engaging branding.

Projects by Company Size
Small Business

As a freelance writer, Shaday has worked with small businesses and startup companies for over 5 years. She has developed website content and services pages for new companies and crafted unique product descriptions to set their inventories apart from online competitors. Her work with small businesses includes industries ranging from children's decor to electronics accessories.

Medium Business

As a freelance writer, Shaday has worked with medium businesses and startup companies for over 5 years. She has developed website content and unique product descriptions for growing companies with specific branding requirements.Her work with medium businesses includes industries such as B2B, security, home decor, and keepsake gifts.

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