Over the past years, people have been nibbling at small "niches" of Eco-Awareness, using Sustainable Materials in their homes and finding new applications for recycled materials. As we enter into the current demand for new homes, social appetite for "Green Building" is exponentially increasing because the benefits to families as well as the environment has proven to be substantial. Perhaps a young couple replaced their vinyl flooring in their first timer home with cork tile flooring. They may have heard the "buzz" about how cork was a sustainable material and how it benefitted the ecology of the rain forest problem. When they actually purchased and installed the flooring they learned about the natural anti-microbial properties, and the energy efficiency of heat insulation properties keeping the flooring warm and germ free for small children. Then there's the superior noise insulation quality, a valuable perk for adults. They probably learned about the exceptionally low levels of volatile organic compound (VOC) emissions as well.
Ready to upgrade into a larger family home, potential Real Estate buyers have had a taste of the benefits of "responsible green living". Now home buyers are actively seeking green building advocate real estate developers who will ensure that the building process will impact the local environment as well as surrounding eco systems <u>as little as possible</u>. They now know that when real estate developers, who are green building advocates, begin their planning stage for new homes, they avoid disturbing surrounding natural habitats by incorporating all roads, structures and systems in their initial layouts without harming trees, native plants, waterways and other natural resources.