Writer #7668
Winchester, VA
4 Star Rating
15 Love Lists
3 Clients
35,000 Words
Krista F. is a writer, anthropologist, poet, and fitness professional. Her eclectic interests, along with a Master's Degree in Cultural Anthropology from Indiana University in Bloomington and a Bachelor's Degree in English and Anthropology/Sociology from Albion College in Michigan provide her with a unique skill set and knowledge base as a writer.

She worked as a radio news anchor and writer, composing short news stories with spot on sound bites for concise news reports and longer interview pieces in a talk show format. She's a keen interviewer one on one.

In addition, her background in anthropology and ethnography has given her a knack for understanding how to communicate with different demographics. Her work as an archaeologist helped her develop good technical writing and research skills.

Krista F. has been an ACE Group Exercise Certified Instructor for 18 years, during which time she's worked at a variety of fitness facilities. She coordinated the group exercise program at a medically integrated wellness and fitness center for five years, where she marketed the program, monitored staff, kept up with trends and more. Her understanding of various groups helps her market fitness classes to people of all ages. Her interaction with these groups, individual gym members, and staff further enriches her ability to communicate effectively.

In addition to news writing and fitness promotion, Krista has published poems, essays, and academic papers in various periodicals focused on everything from parenting to archaeology and economic anthropology.

She enjoys mental and physical gymnastics. Her love of physical movement fuels her writing philosophy. Krista has an athletic work ethic. For her, taking a complicated set of ideas and stream-lining it into an understandable, clear format is an exciting challenge. Every double-back flip is just energy harnessed and funneled into a tight clean well-executed tuck. It is spectacular to watch and the viewer has no idea how much practice and thought went into the maneuver. An effective piece of writing, no matter the content, should be entertaining, fluid and seamless, according to Krista.

Highlights

Endorsements
2
Orders
40
Last Login
12/3/16
Samples
13

Krista F's Advertisement Product Experience

100 Projects Completed

Krista created numerous/daily in-house advertisements comprised of flyers, press releases, ads, posters and electronic media announcements to promote classes and events while working as a coordinator for a medically integrated fitness facility.

Industry Projects

  • Health100+
  • Fitness20+
  • Outdoor/Recreation1

Summary of Industry Experience

Health

Krista F.'s work in the fitness industry has allowed her to produce numerous writings of all sorts related to health and wellness. She composes a newsletter and blog entries for a corporate wellness program. She has also created policy manuals, marketing materials and articles for gyms of all sizes.

Fitness

Krista F. coordinated the group exercise program for a gym with 6,000 members and more than 85 classes and special events on the schedule. The job included writing promotional material, creating the schedule using Excel, educational tracts for members, and communications with staff and other professionals, including policy manuals.

Outdoor/Recreation

Krista has created numerous workouts for exercisers. Many of these are outdoor focused. She has included a sample of an outdoor medicine ball bootcamp exercise session below.

Product Projects

  • Presentation100+
  • Article100+
  • Advertisement100+
  • Annual Report50+
  • Brochure20+
  • Book4
  • Speech3
  • Facebook Post2
  • Press Release2

Summary of Product Experience

Presentation

As Chairman of the Parks and Recreation Advisory Board, Krista regularly presents advice regarding the board's business to City Council. In addition, as Group Exercise Coordinator for a 6,000 member gym, she regularly gave presentations about exercise instruction, leadership, and safety to my staff, participants, and co-workers in other departments.

Article

Krista has written numerous articles throughout the past two decades while working as a news writer and anchor for WINC Radio, on the communications staff at the Polis Center, and as a coordinator in the field of fitness.

Advertisement

Krista created numerous/daily in-house advertisements comprised of flyers, press releases, ads, posters and electronic media announcements to promote classes and events while working as a coordinator for a medically integrated fitness facility.

Annual Report

Monthly reports about the Group Exercise program were part of Krista's job as Group Exercise Coordinator for a 6,000 member gym with 80 classes a week. She tracked attendance, budget, staffing, and created and monitored programming. She created monthly reports using this data.

In addition, Krista contributed articles to the Annual Report at the Polis Center when she worked for its communications department.

Brochure

As Chairman of the Winchester Parks and Recreation Board, Krista spearheaded the creation of a "giving brochure" for the Winchester Parks and Recreation Foundation to distribute to potential donors.

Additionally, as Group Exercise Coordinator at Valley Health Wellness and Fitness Center, Krista created all promotional material for the program.

Book

Creative writing is Krista's passion. She has contributed to literary anthologies and magazines. Attached is an example of one of her essays that was granted an award in a Fulbright Hayes contest.

Krista's contributed to two archaeology books and her honors thesis, The Excavation of an Obsidian Workshop Area at the La Sierra Site in Honduras' Naco Valley, is bound and shelved at Albion College.

Speech

Krista was chosen to deliver the commencement speech representing her college graduating class at Albion College. Since then, she has written and delivered speeches at work and to support political candidates.

Facebook Post

Krista understands the marketing potential Facebook provides for all endeavors- business or non-profit. She uses Facebook to prompt community action in relation to her position as Winchester Parks and Recreation Advisory Board Chairperson. She also uses it to communicate with fitness participants about upcoming events and to keep them motivated.

Press Release

Krista wrote press releases that were sent to local media outlets to promote events at Valley Health Wellness and Fitness Center. As a news anchor and reporter at WINC she also read thousands of press releases and followed-up with the submitting agencies to create news stories about the upcoming events.

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