Alana has a passion for creating superior marketing material designed to engage the reader. She believes that great copy nimbly toes the line between impassioned and pushy, drawing the consumer in and making them instantly crave more information about the product or retailer. Alana has written product descriptions and related marketing material for big-name retailers including a major cookware conglomerate, an office supply chain, a children's toy emporium, and several of the most popular internet-based shopping sites, as well for up-and-coming entities looking to broaden their reach and create an inviting (and of course profitable) internet presence.
She also creates content for the marketing sector itself, including pieces featured in some of the industry's most well-respected publications. Her expertise includes knowledge of mobile marketing, SMS automation, relationship marketing, the workings and application of the Internet of Things and much, much more.