Writer #7408
Las Vegas, NV
6 Star Rating
166 Love Lists
91 Clients
723,000 Words
Alana M. is a copywriter, content strategist, and unabashed digital marketing enthusiast. In her previous professional lives, she was a chef, sommelier, and touring musician. These days she uses her laptop-based talents to help companies shape their brand story and make a lasting impact. When she’s not busy creating websites and crafting content calendars, Alana writes for a number of high-profile publications, starting conversations about everything from Cabernet to click-through rates.

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Alana's extensive portfolio reflects both her wide-ranging personal background as well as her professional history. Raised by a restaurant-owning father and a mother who was a cardiac nurse, she learned early about the value of hard work. Alana went to college at 16, and immersed herself in a mixture of pre-med, business, photography, music, and English classes, trying to soak up as much book knowledge as she could before heading off into the real world.

She has spent her adult life discovering the world as an award-winning professional musician, sommelier, trained chef, and social media guru. In the immortal words of Wayne Campbell, she has an "extensive collection of name tags and hairnets." It is this passion for learning and a desire to share all the things she's been lucky enough to experience that led her to pursue a career in writing.

Over the past few years, she has written for clients across a variety of industries, using her SEO knowledge to boost the profile of online retailers and increase her clients' blog traffic by adding quality, non-puff pieces that are as interesting to consumers as they are useful to the client. In addition to continuously creating content for a number of high-profile hospitality and food & wine publications, Alana also loves writing travel-related pieces, has clients in the real estate and medical fields, and has penned literally thousands of product descriptions for both brick-and-mortar businesses and major online retailers.

Alana's goal is to create content that always respects the reader, is informative without ever being condescending, and engages both the reader and the client, so they continue to come back time and time again. It's Alana's philosophy that when you're passionate about what you do and committed to quality, the result is bound to be truly exciting.

Highlights

Endorsements
13
Orders
1,168
Last Login
12/5/16
Elite Skills
5
Samples
10

Alana M's Marketing Industry Experience

4,236 Projects Completed

Alana has a passion for creating superior marketing material designed to engage the reader. She believes that great copy nimbly toes the line between impassioned and pushy, drawing the consumer in and making them instantly crave more information about the product or retailer. Alana has written product descriptions and related marketing material for big-name retailers including a major cookware conglomerate, an office supply chain, a children's toy emporium, and several of the most popular internet-based shopping sites, as well for up-and-coming entities looking to broaden their reach and create an inviting (and of course profitable) internet presence.

She also creates content for the marketing sector itself, including pieces featured in some of the industry's most well-respected publications. Her expertise includes knowledge of mobile marketing, SMS automation, relationship marketing, the workings and application of the Internet of Things and much, much more.

Industry Projects

  • Marketing1,000+
  • Hospitality500+
  • Food500+
  • Travel500+
  • Medical100+
  • Entertainment50+
  • Music50+
  • Humor0

Summary of Industry Experience

Marketing

Alana has a passion for creating superior marketing material designed to engage the reader. She believes that great copy nimbly toes the line between impassioned and pushy, drawing the consumer in and making them instantly crave more information about the product or retailer. Alana has written product descriptions and related marketing material for big-name retailers including a major cookware conglomerate, an office supply chain, a children's toy emporium, and several of the most popular internet-based shopping sites, as well for up-and-coming entities looking to broaden their reach and create an inviting (and of course profitable) internet presence.

She also creates content for the marketing sector itself, including pieces featured in some of the industry's most well-respected publications. Her expertise includes knowledge of mobile marketing, SMS automation, relationship marketing, the workings and application of the Internet of Things and much, much more.

Hospitality

Alana's impressive food and beverage background is amply outlined above, but it's her years working in the restaurant business that have led to her success as a hospitality industry consultant. She excels at menu design, refining dish descriptions, creating food and wine pairings, designing wine tastings, and event planning, and has written training manuals aimed at both new hires and continuing education, two things she believes are essential to any restaurant's success.

Food

Alana's father met her mother when he hired her to work in his restaurant. Her parents' love for all things hospitality related was instilled in their children, and they all grew up working in restaurants, catering, and (eventually) tending bar. Alana took this passion one step further, enrolling in culinary school and becoming a sommelier pinned by the prestigious Court of Master Sommeliers. She regularly works in a restaurant as a sommelier and trainer, and teaches wine and food classes to both industry professionals and interested patrons.

Such a varied and extensive background has given Alana the expertise to tackle any food- or wine-themed piece with her signature combination of creativity, knowledge, and insight.

Travel

Alana has spent her adult life discovering the world as an award-winning professional musician, sommelier, trained chef, and social media guru. She has traveled extensively, for both business and pleasure, and the only thing she loves more than seeing the world is being able to share her experiences with other people. Alana has written for the online version of a major travel book publisher and a well-known flight/hotel/car rental conglomerate, and also maintains a blog detailing her own exploits and adventures.

Medical

While Alana is admittedly not a licensed medical professional, years spent studying biology and anatomy and a family full of nurses and doctors gradually instilled in her a passion for the field of medicine. She has written for several personal injury attorneys and for a major medical supplier site, creating pieces about everything from compartmental syndrome to spinal injuries, as well as articles about nutrition, researching and choosing a new doctor, and working with insurance companies. In this field, accuracy is paramount, so Alana does extensive research on each piece to ensure the information she includes is reliable.

Entertainment

After several years working as a touring musician while based in NYC, Alana was hired by the NY-NY Hotel & Casino in Las Vegas, NV, to put together a show for a new in-house venue. A three-month contract turned into six successful years and a total of more than 1800 performances before Alana put down her fiddle to pursue her passion for writing.

Still, those years on stage and the decade she has spent living in what is arguably the entertainment capital of the world has given Alana a unique appreciation for the industry. She's always happy to offer up her unabashedly honest take on things like concerts, movies, live shows, nightclubs, entertainment news, and celebrity gossip, and several of her write ups have been featured in both local and national web-based publications, with a few of the funnier pieces making the rounds on social media.

Music

Alana spent 15 years traveling the world as a professional musician and music teacher. Though she has essentially "retired," preferring to spend her time cooking, drinking wine, reading, and of course writing, she still does the occasional performance and master class when properly enticed. Her years of experience come in very handy when writing album reviews, how-tos on things like creating a band, learning guitar, or understanding music theory, and pretty much anything else music related.

Humor

If you need proof that humor sells (or gets you Internet traffic, which essentially amounts to the same thing), all you have to do is check out your Facebook feed. Viral content is almost entirely humor based - with a generous dollop of cute babies and ornery cats - and there's a reason for that: people love to laugh and they love to make other people laugh, so they're more likely to share, save, and remember something that evokes their favorite belly-jiggling emotion.

If you want people to remember you need to either make them laugh or make them cry... and isn't it so much more fun to cause the happy kind of tears?

Product Projects

  • Blog Post1,000+

Summary of Product Experience

Blog Post

Alana maintains several blogs of her own (one pertaining to travel, one centered around food and wine) and is a frequent contributor to third-party sites, writing about everything from fashion to legal issues to education, with a few hundred pieces on construction, insurance, real estate, and wine thrown in for good measure.

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