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Profile Summary
Star Rating
Completed Orders 1,923
Revisions/Order 0.15
Repeat Clients 43%
Last Login 9/28/2016
Location Arlington, VA
Education Bachelors Degree
Status Available
Endorsements
Blog Post13
Web Page9
Real Estate6
Article5
Marketing5
Technology3
Copywriting2
Business2
Industry
Asset Type
Expertise
Experience
Summary of Experience
Laura P. has written 1,000+ articles, blog posts, product reviews, press releases, and website content for a multitude of clients. In the past 5 years, she has developed written, marketing, video, and web content for clients in the real estate, information technology, restaurant, auto, retail, equine sales, oil and gas, and public relations industries. Laura is highly proficient in SEO optimization, particularly in real estate and retail industries. She ghost wrote IT white papers, government contract task orders, RFIs, and RFPs that resulted in millions of dollars won. She has 5-years of experience working with and interviewing olympic athletes, small-business owners, CEOs, and SMEs on complex topics. She is currently working on her second novel and is actively researching the field of social science with a focus on philosophy and human relationships. As a professional writer, Laura strives to create content that is both meaningful and relatable to her readers.
Specialties
Laura P. specializes in writing business reports, white papers, product reviews, advertising campaigns, handbooks, SEO optimized website content, and works of fiction. She has a talent for immediately understanding the marketing needs of a client. She has spent over 1,000 hours researching the impact of viral marketing campaigns. Her expert knowledge combined with a creative intuition has resulted in effective advertising campaigns. Laura has an array of interests that allows her to target specific demographics.
Interests
Laura has a passion for learning and researching areas of new interest, as such, she can constantly be found with her nose in a book. She is currently writing her second novel and editing her first novel, which is a work of fiction that explores depression through stream of consciousness journal entries and a first person narrative. She has a peaked curiosity for understanding viral trends. Laura is an avid equestrian who has competed under the US flag both domestically and internationally. Her other passions include trying new cuisines, traveling, blogging, and exploring nature's beauty.
Education
Mount Holyoke College Sep 2007 – May 2011
English Language, English Literature, English Composition, Philosophy, Art History, Bachelors Degree

While attending Mount Holyoke College Laura majored in English and minored in Philosophy. During her sophomore year she completed her first novel. Throughout her undergraduate studies she completed over 75 short stories.


Association Memberships
United States Equestrian Foundation Laura joined the United States Equestrian Foundation (USEF) in 2000. Her membership allows her to compete nationally and internationally in equestrian competitions. Through this membership, Laura is in constant contact with olympians and world ranked professionals.

Projects by Industry
Marketing

Laura has created marketing content for employers in the real estate, IT, finance, restaurant, auto, retail, oil and gas, equine sales, sports, fashion, and public relations sectors. She designs her marketing pieces to be visually stimulating. Web content is designed for SEO optimization, a high click-rate, and strategically placed 'call to action' areas above the breaking point and within the dominant reading patterns. Her content has been published online, in-print, and digitally. She creates content that is designed to achieve specifically outlined marketing goals and result in a positive ROI.

Technology

Laura has written hundreds of articles for the technology sector, as well as IT white papers, RFIs, RFPs, and task orders for government contractors. She has a strong technical writing background that has resulted in multiple contracts won for her employers. Revenue from these contracts totaled over $20M. She has spent over 1500 hours researching cloud computing, data analytic software, ISO 9001 polices, ISO 20000 guidelines, ITIL v.4, comparative analysis of Alliant Small Business (ASB) companies, project management, help desk platforms, staffing requirements, cyber security, and IT project development methodologies (Agile SDLC, Waterfall).

Real Estate

Laura has developed real estate marketing content for over 200 Realtors and Brokerages. She has written press releases, blogs, articles, MLS descriptions, agent profiles, and website content for clients. Printed content for individual real estate agents was developed in a hyper-local context. Web content resulted in higher SEO results and increased traffic to specific agent websites. She recently saved over $5000 on an in-print advertising campaign for a real estate brokerage.

Web Development

Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are chosen to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas. Laura has over 1,000 research hours in the SEO field. She is extremely proficient at analyzing industry web content to determine optimal keywords. She analyzes key factors including industry phrases, key search statistics, the internal structure of the website, and local vs. global keyword searches. She uses SEO keywords to increase website rankings and produce an increased call-to-action on website content.

Auto

Laura P. has created marketing content for dealerships, SEO companies, Big Data Analytics, and auto websites. Marketing content has included: email campaigns, white papers, informational brochures, PowerPoint sales presentations, sale sheets, blog posts, and articles for publications. All written and creative content has been designed for delivery to specific audiences within the auto industry. By understanding the niche market spaces, Laura P. has consistently delivered improved marketing results for all of her auto clients.

Sports

Laura P. is an athletic soul who has had the pleasure of competing under the United States' flag both domestically and abroad. Laura P.'s equestrian accomplishments have put her in touch with Olympic athletes, network sports broadcasters, and award winning sports journalists. Her passion for understanding the entire sports industry stems from a personal knowledge of the pressures that athletes feel on a daily basis. She has written 100+ articles, blog posts, and biographies on individuals within the industry.

Finance

Laura P. has written news articles, blog posts, and white papers for various small to mid-sized financial institutions. Her content is always well-researched and factually accurate. Laura P. caters her writing style and tonality, as well as the content layout to best match the personas found within the financial industry.

Projects by SEO Skill
SEO Keyword Requirements

Laura has over 1000 research hours in the SEO field. She is extremely proficient at analyzing industry web content to determine optimal keywords. She analyzes key factors including industry phrases, key search statistics, the internal structure of the website, and local vs. global keyword searches. By following industry SEO discussion panels and tracking the release dates for search engine improvements, Laura ensures that the use of SEO keyword requirements coincides with the current and new SEO ranking methodologies. She uses SEO keywords to increase website rankings and produce an increased call-to-action on website content.

Projects by Asset Type
Advertisement

Laura has created in-print and online advertising campaigns in the auto, retail, equine, and real estate industries. After analyzing the competing ad-space of a publication, Laura will design advertisements to be both visually appealing and memorable. A successful ad must be designed with "eye-tracking" in mind; key components must be laid out to fall directly into the viewer's line of sight. Font, color, arrangement, content, size, and competing layouts are all factors that Laura considers when designing an advertisement.

Blog Post

Laura writes blog posts to appeal to a targeted market. Her posts are written in a conversational tone that appeals to the reader and entices sharing. Each blog post is tagged to create optimal visibility.

Facebook Post

Laura has utilized Facebook to increase awareness about start-up companies. Her Facebook campaigns and individual posts use a mixture of media with memorable prose to increase visibility and sharing. She designs Facebook posts to appeal to the intended audience, and gain "viral" attraction on an as needed basis. Laura remains up-to-date on the latest Facebook marketing tactics, including researching industry specific hashtag campaigns to further promote business Facebook posts to their intended audience.

Grant/Proposal

Laura has written 20 proposals for government IT contractors. Her strong technical writing background has resulted in multiple contracts won for her employers. Revenue from these contracts totaled over $20M. She has spent over 1500 hours researching cloud computing, data analytic software, ISO 9001 polices, ISO 20000 guidelines, ITIL v.4, comparative analysis of Alliant Small Business (ASB) companies, project management, help desk platforms, staffing requirements, cyber security, and IT project development methodologies (Agile SDLC, Waterfall). Laura is extremely proficient in graphic design and proposal layout.

Web Page

Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are coded to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas.

Article

Laura P. has written over 500 articles in her career as a freelance writer. Her articles are written to cater to the interests of the intended audience. Laura's preferred style of writing is engaging, informative, and witty. News articles are written in accordance with the SPJ and Reuters guidelines.

Press Release

Laura P. has written over 200 press releases for the following industries: Advertising, Oil & Gas, Marketing, Technology, Mobile Applications, Commercial, Entertainment, Real Estate, Retail, Auto, Financial, Professional Services (Doctors, Lawyer, Dentists, Health and Medical Care), Website Content, Website Management Services, Construction, and Industrial industries. Press Releases are written to engage readers and encourage audiences to learn more about the involved individuals or companies.

Product Description

Laura P. has written over 100 product descriptions that are designed to motivate consumers to purchase. Each product description is easy-to-read, offers valuable information, and subtly encourages viewers to act. Through her knowledge of SEO tactics, Laura P. ads industry keywords to bolster the visibility of the product.

Projects By Expertise
Creative Writer

Laura has extensive experience writing creative pieces for a wide variety of clients. Her content is a mixture of descriptive language, witty dialogue, varying sentence structure, and has a high-level of readability. Creative pieces are composed with specific readers and publications in mind. Laura naturally writes in the active voice. Her pieces take on a conversational tone that make them accessible to readers.

Technical Writer

As a technical writer, Laura has been responsible for online and in-print researching, writing, graphic design, proof-reading, and writing White Papers, RFIs, and RFPs. She has gathered data on Federal Government policy and policy making processes. She has worked with industry professionals, SMEs, IT personnel, project managers, HR specialists, and government contractors to compose written projects. Her research into technical topics has included: web technologies, public policy, project management, financial management, infrastructure and mission of government branches, data security, etc.

Journalist

Laura has extensive experience writing for numerous online and in-print media publications. She has written journalistic articles on a wide range of topics and industries, including: Advertising, Oil & Gas, Marketing, Technology, Mobile Applications, Commercial, Entertainment, Real Estate, Retail, Auto, Financial, Professional Services (Doctors, Lawyers, Dentists, Health and Medical Care), Website Content, Website Management Services, Construction, and Industrial industries. She is adept at conducting interviews, completing research, and editing articles to meet AP style guidelines.

Copywriter

Laura P. has written over 1,000 content marketing pieces that are designed for digital and in-print consumption. She specializes in writing direct mail pieces, product descriptions, taglines, promotional website content for national events, advertising campaigns, scripts, white papers, press releases, handbooks, sales letters, emails, and other marketing communications. Laura has a talent for immediately understanding the demographic and marketing needs of a client. Her expert marketing knowledge combined with a creative intuition has resulted in the creation of thousands of content marketing pieces that encourage user engagement and generate positive ROIs.

Projects by Writing Style
Conversational

Laura has 5 years of experience writing conversational pieces for her clients. These types of projects are written to be more readily accessible to a reader. In today's viral world, Laura writes conversational pieces that appeal to a larger array of viewers, with an increased likelihood of being shared. Unless otherwise specified by the client, conversational pieces are written at an 8th grade reading level - this increases the percentage of content that a reader will read and provides for easier scanning of main content points. Bullets, numbering, quotations, grammatical syntax, and word choice are additional elements that Laura considers when writing a conversational piece.

Promotional

Laura has 5 years of experience writing promotional pieces for clients. Her promotional pieces tend to be eye-catching, contain contact information, and new details surrounding the business' or individual's announcement. Promotional content has included press releases, advertisements, product reviews, articles, mailers, flyers, and email blasts.

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