Judith E. comes to writing from the real estate industry. Thirteen years of creating compelling marketing pieces designed to attract both buyers and sellers has shown her what marketing works and what doesn't. In real estate, the wording is the music that accompanies the photographs, planting the seeds of interest deep within the client's heart. Vivid, but factual descriptions can be the deciding factor on whether a buyer chooses to view a particular property . Although no longer an active real estate salesperson, she continues to provide marketing materials for a number of real estate brokerages and individual agents.