Alex earned his Bachelor's degree in English, with a minor in creative writing, from the University of California at Berkeley. He currently works for an online advertising agency in Los Angeles, CA where he provides full online advertising campaigns marketed to B2B and B2C customers. He specializes in the optimization of SEO and SEM, as well as landing page design.
Alex has provided online solutions that range from SEM to SEO, landing pages, mobile websites, online listings management and graphic design. Hundreds of previous clients, both nationally and overseas, have benefited from his content creation services and optimizations. Working primarily with small-to-medium sized businesses from a wide range of different and unrelated industries has allowed Alex to identify which value propositions are important to clients and which ones connect well with potential customers. The competitive industry of online marketing has taught Alex to be knowledgeable of turn-key ways to drive instant results, and also to find custom solutions that require more ingenuity and unique craftsmanship for all of his clients.
As a Writer:
In addition to online marketing, Alex can craft creative solutions for blog posts, articles, feature stories, product descriptions and technical writing. Alex is an expert at taking his clients' needs to a level that is both engaging and communicative with their customers. He takes an adaptive approach to writing, translating his tone and style to fit brand messaging, while communicating effectively to audiences with different knowledge bases. However large the concept is, Alex will help refine it to keep the message on point, without going over the heads of the intended audience.