Dena W earned her Masterâ€™s Degree in Human Behavior and a Masterâ€™s in Creative Writing from National University in San Diego, California. She has also studied Cognitive Behavioral Therapy, Control Theory, Psycho-Cybernetics, and Neuro-Linguistic Programming. She has completed a copywriting certification program from AWAI (American Writers & Artists Inc., Delray Beach, FL.) in copy and content writing, social media and email marketing, writing for the web, and direct-response writing for online sales, as well as, hard copy marketing. Dena has developed many highly-useful skills in the business and marketing industry with her top strengths being: â€¢ Meticulous attention to detail â€¢ Focused dedication to structure goals â€¢ Accomplished writer â€¢ Self-directed, Organized, Professional â€¢ Passionate researcher â€¢ Microsoft Office proficiency â€¢ Internet proficiency â€¢ Finely tuned listening and analysis skills Since graduation her main focus has been on marketing â€“ direct sales, copywriting, and writing for the web. She co-owned and managed a direct marketing company with her husband working, primarily, with local newspapers. She managed the business office, human resources, helped with training and marketing. Her treasured job, though, was writing. She designed and maintained their company website, wrote copy for other web developers, and wrote a self-help book designed to help people become aware of the negative thoughts and core beliefs that keep them from becoming successful. The techniques described in her book were used to help their sales rep. Those who accepted and applied these techniques were hands-down more successful than the ones who didnâ€™t. Before returning to school for her degrees, she spent 40 years in varied positions in accounting, office management, and business software development. She has worked in different areas of county government, as well as, businesses in the private sector.
As a copywriter, whether writing for the web or printed material, Dena’s goal is to provide you with top quality content to be used in advertising or marketing. Her material is written to persuade a person or group to become aware of your brand, product, or service. Dena’s years of business and computer programming, have helped to focus her copywriting skills in the marketing arena. Whether she is writing content for websites, emails, brochures, catalogs, or direct-response copy her goal is increased traffic and sales to your site or business. There seems to be a popular opinion that copywriting isn’t as important today because of less direct advertising mail. To the contrary, copywriting is more important than ever. Businesses have to maintain a website and social media presence, in order to be seen and heard in the throng of internet traffic. Copywriting then becomes even more essential in maintaining your presence on the internet. Without effective copywriting you will get lost in the internet backwater. In fact, professional copywriting skills are increasingly in high demand. Dena, through persuasive writing, will help you increase the traffic to your website or business, which will, in turn, increase your sales and profits
Dena is an active member of a local church and a member of a women's support group. She enjoys spending time with her grandson who lives close-by. Dena always has a book or two where ever she may be. When a few minutes of free time arises, you will find her deep into her story. She also enjoys writing Flash Fiction with a twist.
Projects by Industry
Projects by SEO Skill
Projects by Asset Type
Projects by Writing Style
Samples are visible to logged in clients. It's free to get started and view this writer's full profile.
Reviews are visible to logged in clients. It's free to get started and view this writer's full profile.
Endorsements are visible to logged in clients. It's free to get started and view this writer's full profile.