A brochure can be a powerful marketing tool, providing customers with a "take home" item to which they can refer again and again. It's also a great way to showcase and highlight your product or service and its benefits, and it's the ideal item to use as a handout for fairs, seminars, trade shows and other events.
Karen has created brochures and single-page sales sheets for a wide variety of clients. A brochure is a very visual item; written copy should work hand-in-hand with the final layout. When developing a brochure,
Karen makes sure the final product is chock-full of information but not overcrowded or overly busy; that means that when creating copy, she's mindful of the final layout and visual impact of the piece. Her ultimate goal is to create a piece that clients are proud to have represent their business.