Each social network has its good points and bad points, but Joe B still finds that Facebook has more good than bad. He's been a member for more than 7 years -- some may say he's on too much but sometimes he feels like he's not on it enough. He sees Facebook's value as a personal tool to communicate with friends and family but also an impressive business tool.
The biggest challenge is getting people to see your message. Joe number of people to see it. Joe has researched ways businesses can improve their visibility -- but not be too visible. Post too often and you can start to annoy people, post too little and you won't show up on too many people's activity fields. It's a fine line, and Joe B. is happy to discuss current thinking with clients interested in reaching more people through this increasingly popular network.