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Profile Summary
Star Rating
Completed Orders 649
Revisions/Order 0.28
Repeat Clients 46%
Last Login 10/23/2016
Location Hartsdale, NY
Education Bachelors Degree
Status Available
Blog Post9
Press Release2
Asset Type
Summary of Experience
Diane C., an award-winning writer and journalist, has an extensive background that includes branding, corporate identity, web content, blog posts, landing pages, national marketing, public relations campaigns, white papers, magazine editorials, journalism, article marketing, film, video and documentary scripts, advertising copy, social media/SEO, consumer/sales promotion copy, and market research reports.

She has created thousands of articles. ad campaigns, landing pages, web content, and research reports for a wide array of clients ranging from cloud computing, IT, tech, software, a leading major airline, military families, deployment, military training exercises, MMA, luxury goods, fashion, beauty, sexuality, health/wellness, fitness, nutrition, Boomer Health, commercial and residential real estate, research on the state of residential development in Manhattan, and content for career/job seekers.

She has a reputation for creating content that engages readers and keeps them coming back for more! Her latest article on sexuality has delivered over 58,000 hits in a very short time period with thousands of hits a day.
Diane C. has written long and short form articles, blog posts, white papers, personal interviews, PR releases, adverts, one sheets, training materials, and product/service presentations.

Diane's experience includes content about IT, software, IT consulting, data breach, Cloud Computing, traditional medicine, alternative medicine, mental health, Baby Boomer health issues, fashion, beauty, footwear, web content, deployment issues, marketing, social media, video marketing, upscale and educational toys, online educational opportunities, concrete consulting, retail environment, and book authors.

Diane's content has been picked up by The New York Times, Washington Post, The Los Angeles Times, The Wall Street Journal, W, Bullett Magazine, Nails Magazine, Detroit Free Press, The Daily News, NY Post, Playthings Magazine, Licensing International,, World News, Robb Report,, and the Journal News, among others.

Diane's monthly editorial columns have appeared in Westchester Women's news along with a variety of articles in Playthings Magazine, Licensing International, and Digital Journal.

Diane's advertising copy has appeared in Forbes FYI, Robb Report, Architectural Digest, TV Guide Award Issue, Dr. Dobbs Journal, The New York Times, Good Housekeeping, Parents Magazine, Parenting, Landscape Design, 20/20 Magazine, Playthings, Toy and Hobby Magazine, The Licensing Book, Licensing International, and all inflight magazines.

Diane has also served as an Editor/Journalist for Westchester Women's News covering health, breast cancer recovery, fashion, beauty and the Coty Awards.

Creston's script writing talents are also highly respected. Her most recent assignment was for a $20 million dollar fund raising script for a prominent private school in Ohio. Within two years, they have already raised $10 million.

In her role as executive producer and script writer, Creston joins the ranks of Meryl Streep, Al Roker, and Harry Belafonte by winning the gold "Classic Telly" Award. This very special one-time competition celebrates the Telly Awards' 25th Anniversary and honors the most outstanding work produced in the past 25 years. Winners were selected out of a field of 10,000, only 800 entries received the "Classic Telly" Award.

A number of years earlier Creston won the 23rd Telly Awards Silver Telly for the same Playmobil production.
Interests: Computers, new software, The Internet of Things, business trends, Cloud Computing, data breach, medicine, alternative medicine, medical research, the environment, wildlife, animal rescue and responsible pet adoption, conservation, alternative energy, jazz, blues, ballet, fitness, health, and wellness.
New York Parsons School of Design Mechanical design and type use, certificate of completion

Design certification from Parsons

Pace University Marketing, BS Marketing

Degree covers marketing, consumer psychology, advertising, copywriting, market research, target markets b2b and b2c, demographic analysis, account analysis, along with print, TV, radio, outdoor, special events, and lifestyle marketing.

Honors and Awards
Recognition Awards In October, Rachel Sterne, the Founder of GroundReport was asked to select the Recognition Awards for October 2010. Reflecting back over the past four years, she had selected 10 individuals out of a field of 7000.

Diane was selected as the Best Public Relations Professional. Sterne states, "Diane is another interesting contributor to GroundReport. She is the spokesperson for Lance Heft, leading Life Mentor, author, business man and entrepreneur. She has embraced GroundReport as a channel to publicize the work of an important author and she has done it with class and elegance."

Silver Telly - Huffy Footwear Commercial The is a very special award for Executive Producer Diane because it's her very first Telly. In the interest of maximizing the client's budget, the Huffy Footwear commercial was shot in New Orleans, a right to work state. Animation was created in Baton Rouge.

The client agreed to Diane's original concept for the ending that would involve a cute little dog with a sneaker in his mouth and his head turned to the side as he drops the shoe when the VO states,
"For boys and girls...and Sparky too!!"

The cute, little dog was quickly changed into a more manageable cute, little animated dog.

If the spot had been shot in New York, it would have cost four times as much. People love the commercial and they think it cost four times as much. Diane just smiles.

23rd Telly Awards Silver Telly - Playmobil Dollhouse Executive Producer/Director/Writer Diane C wins Silver Telly Award for the playful and distinctive Playmobil Dollhouse video.

Given the small size of the actual dollhouse along with the direction of the script where the viewer is taken inside the house, the production had to be shot with a snorkel camera.

25th Classic Gold Telly Award.- Playmobil Dollhouse 25th Classic Gold Telly Award.

Executive Producer/Director/Writer Diane C. joins the ranks of Meryl Streep, Al Roker, and Harry Belafonte by winning the "Classic Telly" Award. Out of a field of 10,000, only 800 entries received the "Classic Telly" Award. This very special one-time competition celebrates the Telly Awards' 25th Anniversary and honors the most outstanding work produced in the past 25 years

Association Memberships
Women in Toys Diane has served on the Board of Women in Toys from 1999 to 2015.

She serves as Communications Chief and Scholarship Chair. Over 10 years ago, Diane made a presentation to the Board for the development of a scholarship fund. After working closely with individual Board members to gain support, the proposal was passed. To date, the organization has awarded over $30,000 in scholarship to young men and women from Fashion Institute of Technology and Otis School of Design.

Diane manages the WIT Linkedin Page, and has built the membership to over 3,000 as of this year. She has also mentored a number of the student members, and the chairs of two European chapters.

Projects by Industry

Diane C's work deals with online learning, the recent online learning development involving MIT and Harvard, among others. That being said, the content is proprietary and based on Diane's signed contract. Therefore, she is unable to share the materials because the content is now owned by the publishing platform.

Diane has also lectured about public relations and consumer psychology for over 15 years at the Eastern New Mexico University and Queens College in NY.


Diane C's fashion experience involves many elements of the industry with everything from scripts for fashion shows, fashion web content, e-commerce content, fashion articles, scripts and music content for fashion videos, wholesale catalog copy, photography, blog content, editorials for the Coty Awards, and graphics along with consumer and trade ad copy for ads and brochures.


It was not long after the introduction of Cabbage Patch Kids that a license was sold to a leading pharmaceutical company for Cabbage Patch Kids Vitamins

In developing her press materials, Diane worked very closely with Dr. Lendon Smith, who was the spokesperson for the brand and Hoffman LaRoche, a supplier of ingredients.

Diane was hired to help with branding, content, press materials and social media for Late Night Health Radio. Diane's skill's in SEO and audience engagement have boosted the show's Facebook Likes from 32 to 1000 and counting.

A New York based organic foods manufacturer and distributor sought out Diane's services for branding, marketing, article content and public relations.

She has also authored content about natural tooth care, oral cancer, gingivitis and the way it can cause health problems.


Diane C. has an extensive background with products involving kids, parents, blended families and grand parents. She has conducted research on child behavior, focus group sessions, children and nutrition, deployment anxiety issues involving military families, senior citizen abuse by relatives and care takers, how to select a good toy, and the educational value of specific toys.

The research was used as web content, in online articles, print articles, brochures, toy train product packaging, puzzle packaging, in press releases. talk show TV scripts and radio interviews.


Diane C. wrote a variety of press releases for AccelTree's new JBuilder FULCRUM Bridge software that helps reduce manual coding, Content was also developed for web content, articles, a series of 4/C print ads, editorials and a white paper.

Diane negotiated a complimentary trade show booth space at New York's Javits Center along with the inclusion of all FULCRUM press materials in media press bags for a major industry trade show.

Consumer Goods

Branding, Advertising, and PR consumer/trade campaigns for print and web. Targets: men, women, parents, grandparents, and children.


Diane C;s diverse fitness background began at a very young age when she created a women's fitness and weight loss program for a men's Y in Brooklyn, New York. Her ballet, jazz and fitness experience was a valuable asset to the program.

In addition to managing the program, she created a successful marketing and public relations campaign/

She has developed press materials and fitness content for Encore Living Radio, which was targeted toward Baby Boomers, and most recently for Late Night Health Radio. Diane also creates content for the show's Facebook page.

Late Night Health started with 32 Likes, and due to Diane's expertise, the show now has over 1000 Likes.


Diane C. was asked to become a Chapter Author for a new marketing book due to be released in 2013. She was also selected as a Chapter Author with a focus on how pets enrich family life for a popular parenting book.

Diane has written business proposals for various product/service categories including book authors, live coaches, beauty/fashion products, IT clients and Fortune 500 clients including Sony, Samsung, and the 2 billion dollar investment firm of Behrman Capital.

In all cases, Diane has also created marketing and branding campaigns for these same clients.


Diane's creative content includes one sheets, blog posts, Facebook posts, articles, press releases, advertisements, and packaging copy for a variety of beauty clients including major brands involving shaded products, skin treatments, nail conditioners, nail polish strips, fragrances, hair colouring, styling, shampoo, and hair treatment products. All of the lines were targeted toward women and teens.


Diane C's business experience includes a wide array of client campaigns from IT, corporate identity campaigns, concrete consulting, data breach, cyber security, health/wellness, content authoring, real estate, market research, luxury goods, radio shows, PBS TV show distribution deals, fashion, lingerie, beauty, cosmetics, golf and tennis sportswear, swimwear, men's dress shoes, athletic shoes, motivational books, children's clothing, natural vitamins, shoes, toys, videos, and educational products.

The work covers traditional and online campaigns, corporate identity brochures, catalogs, web copy, PR campaigns, informational articles, white papers, article marketing, print campaigns, blog content, pod casting. TV commercial scripts/editing/production, along with a script for a $20 million dollar educational fund raising video.


In addition to working with technology clients, for many years Diane has always played a role in reporting technology advances and challenges. Her content on cloud computing, continues to appear in articles, blog posts, press releases, and most importantly in corporate identity brochures.

She attends and reports on major tech trade shows in NY. Diane has also scheduled and supervised photography, and handled creative design, paper selection, and graphic elements for all brochures.


Diane C has created, written, directed, edited, and produced numerous award-winning videos and commercials covering toys, fashion, beauty, music, fund raising and DR, but there is no way to show them in this format.

Diane maintains that multimedia plays an increasingly important role in marketing for both on and off line projects.


Diane brings unique talents in the area of medicine because she comes from a medical family. She also worked for her uncle in his medical practice, and gained a tremendous amount of medical knowledge as a result of his training.

Diane's articles include the use of music therapy within medicine, heart health for women, vitamins and children, holistic health alternatives, the importance of massage therapy, stretching, Alzheimer’s disease and nutrition, along with breast cancer recovery. .

Human Resources

Diane C;s experience in human resource involves public relations materials, blog posts and SEO articles for the Job Seekers Radio Show and for a recruitment site covering the United States and Canada.

Many of the articles featured the importance of personal branding for job seekers of all ages, presentation tips, social media guides, and correspondence.

Fortune 500 Firm

As a consultant for a Fortune 500 company, it became clear that the firm had employee retention problems due to unprofessional training, the lack of leave behinds, and poor field management by regional and district managers. This was not only unfair to the new hires, but to the upscale retailers as well.

Although this was not her primary role, Diane received calls for help from the new hires and retailers. After pitching a comprehensive training program, management approved the program that included employee selection for sales, a detailed training program, assessment, and employee recognition/rewards. The highly successful program also covered compliance with employment and labor laws.


Diane C. has always been supportive of programs that can help to protect the environment and decrease commercial and residential utility usage for clients and her local community leaders.

She has spearheaded projects in her own immediate area and consulted with political by invitation to provide them with information they requested. This information has the potential to lower utility costs and usage.

Projects by SEO Skill
SEO Keyword Requirements

SEO is a critical component of marketing, and Diane C. is highly skilled in this area. Her approach is very specific for the target demographic and the client products, or services.

Diane pays special attention to quality, density, market niches, and multiple platform applications.

She also explores underused markets for the client to maximize SEO exposure and opportunities..

Projects by Asset Type
Blog Post

Diane has been blogging for many years. One of her blogs covers The Latest in Marketing, Retail, Business, Social Networking, Beauty, IT, Television, and so much more. The blog has a very active international and domestic following.

Diane's second blog covers radio, marketing, web and video tips, health, nutrition and wellness information.


Diane C created a presentation proposal for the creation of a unique parenting e-commerce website for a new children's brand The site will also appeal to friends and relatives, or anyone interested in high quality toys, CDs, music, videos, books, one off solid wood puzzles featuring photography of rescued farm and domestic animals.

Facebook Post

Diane C. serves as an admin for a number of Facebook pages including Late Nigh Health (see posts below). She built the Likes from 32 to over 1000 and counting.

Diane makes a point to welcome each and every guest by name. She sometimes does it in groups. The visitors love the recognition and personal attention...also known as engagement. She also makes a point of posting interesting content and It keeps them coming back for more.

Diane is informative, kind, caring, witty, playful and very well respected on Facebook. When she asks her followers to follow a page, they respond. When she posts something as simple as "Who ordered this miserable cold weather?" they start playing with her with 15 or 20 comments and suggestions.

Press Release

Diane is an award-winning public relations professional. Her work has appeared in every major national and regional newspaper including the Wall Street Journal, LA Times, Detroit Free Press, USA Today, New York Times, Daily News,, World News, WWD. W., the Robb Report, and Good Housekeeping, among others.

Her content has also resulted in major media coverage on NBC, CBS, ABC, FOX 5 NEWS, CNN, GMA, Regis, Conan O'Brian, and Court TV, among many others.


Diane's articles are very diverse, and frequently match her interests. Other articles focus on client issues such as data breach, cell phone safety, IT, parenting, corporate news, fashion, beauty, health, nutrition, environmental issues, along with marketing, public relations and website tips.

In the same manner that Diane will take excerpts from press releases and adapt them for use as blog posts, she also takes inspiration from press releases that can be turned into editorial articles.

News Story

Diane has always had an interest in a wide variety of news...especially innovative and on-the-edge topics or inventions.

Prior to working for Westchester Women's News, she read and studied the publication. It had great coverage with a heavy focus on politics, but nothing on the softer side. After three months, Diane called the publisher, introduced herself, and shared her views about topics of a softer nature.

The publisher said, "You make a great deal of sense. Can you come to my house to continue this discussion tonight? After drinks that night at the publisher's house, Diane was hired.

She was given a free hand by the publisher, and as a result, Diane created three regular columns on fashion, beauty, and health with an occasional column thrown in such as her coverage of a breast cancer recovery fashion show.

Diane has also consistently written for numerous trade and news publications.


Diane is a chapter author for a 2013 marketing book The topic she has included centers on the role of public relations within the marketing mix along with the very latest strategies in maximizing exposure and ROI.

She is also a chapter author for a parenting book. The chapter topic is the importance of family pets, and how children and parents can learn from pets.

Diane is also in the process of writing a business book on branding that is slated for a 2013 release.


Diane enjoys working in video and film...everything from the concept and storyboards to long hours with final edits and sweetening touches. She has created a wide range of creative and cost-effective film and video solutions from television commercials, corporate identity videos to
sales promotion, web, and fashion campaigns.

She is also known to have the eyes and ears of a hawk. Most humans have a lower acuity for color differences than for luminance...not so with Diane. She sees things with the naked eye with a hearing capability to match.

White Paper

The below-listed white paper was researched and written by Diane for a client who had a very personal interest in educating people about Syndrome X. The client's interest was due to his father's problems with the disease.

The paper was also used as content on a web site, and it provided Diane with a tool to book the client on a TV talk show..

Diane has also written other white papers including technical ones for software products.

Twitter Post

Diane still finds it a little amusing that not all that long ago, she had zero interest in Twitter. In fact, when a client said, "Please tell me you don't do Twitter." Her response was "Absolutely not." ... with a straight face no less.

Never say never. Now Diane not only uses Twitter for herself, she manages accounts for clients and a professional organization where she sits on the board.

Many clients don't understand how to use Twitter or how to connect their professional company or product Facebook page with their Twitter account. That's where Diane comes in.


Diane maintains that innovative advertising, be it online, print, radio, outdoor, or TV is critical to any marketing campaign. One things she does not support is what she terms "Me Too Advertising" even tf it's an easy approach. To be clear, if you see the same type of creative and the only thing that changes are the models and the logo somethings wrong because it's money wasted.

Web Page

Diane C. takes the same approach to designing and creating concepts for web pages as she does for print and TV...unique, different, affordable and engaging.

One of her favorite pieces of advice is that websites are always a work in progress. Many clients don't want to hear that...they just want the site to be created and finished.

Diane always advises clients that a website should Pbe a reflection of a company's corporate identity campaign and not some element "up there" with no connection.

Technical Article

Diane has been involved with technology for well over 10 years. Her experience started when an agency friend called with a project for one of the major Fortune 500 companies. Then, her involvement in the industry expanded to a host of American, Indian and Korean tech companies.

Whether it's developers, the sales/marketing team, or an average consumer, she structures all of her technical articles keeping the end readers, and the level of their tech backgrounds, in mind.


In addition to her other skills, Diane C. is an excellent copywriter who captures the essence of the client's product or services. Her approach is all part of her integrated campaigns, award-winning creative and cost-effective solutions from digital to traditional and beyond.

Diane's copywriting is not limited to one product involves tech, fashion, beauty, upscale products, real estate, medical, nutrition, toys and books.


Based upon Diane's experience, she recommends corporate identity brochures, educational brochures, product based brochures and sales brochures for one reason...effective ones work.

As in the case of the content listed below, Diane was recommended after the client had attempted to work with three other creative sources. For whatever reason, the other sources didn't understand the objective and couldn't deliver.

Not the case with Diane. When the client eventually sold the company, he called Diane to thank her once again and to tell her the brochure played an important role in the sale. It was his first and only brochure after 14 years in business.

Projects By Expertise

C's copywriting covers a wide array of products and services ranging from upscale products, nutrition, fashion, beauty, eye wear, information technology, software, women's lingerie, dress shoes and athletic shoes, web copy for e-commerce, legal, travel, book authors, toys and press releases.

Each assignment was tailored to be industry and product/service specific


Former editor/journalist for Westchester Women's News covering beauty, fashion, health, and wellness, The NY Coty Awards along with one feature as a ghost writer covering a landmark embryo infertility case involving a black and white couple.

Contributing journalist Licensing International, Playthings Magazine, Toy and Hobby Magazine, The Licensing Book and as a ghost writer, among others.

Technical Writer

In many cases, Diane's work consisted of developing corporate branding pieces for various IT companies dealing with Fortune 500 companies. The scope covered skills, services and the unique benefits of each company.

In other cases, the writing covered highly technical product such as the JBuilder FULCRUM Bridge sample listed below.

Research Writer

Diane's research covered a Commercial & Residential 2008/2009 Research Report for a New York based firm experiencing issues with acquiring commercial projects, research for a concrete consulting company, a variety of consumer research focus groups for toy manufacturers, and research on alternative energy solutions.

Script Writer

Diane C's approach to script writer is to fully understand the mission and vision of the client, the producer and director. In some cases, Diane also functioned as producer, director and script writer during a single project so she has a keen understanding of the various roles.

Diane's challenge is to bring the video, book, or film to life with a creative blend of words, and when allowed screen shots as illustrated below. For the script below, she also sourced original music and key video images even though this was not in her job description.

You may wonder why someone would do this extra work...for Diane the reason was simple because she too had a vision and it was worth the extra effort to maintain the purity of that vision. The client was surprised and very grateful.


As an editor, Diane gives clear instructions and suggestions to the writer. She also gives the writer enough time for research and project completion.

Diane is very sensitive to s writer's talents, and she edits to improve and support the writer's work with corrections or additions that may cover context, grammar and content.

Creative Writer

As a creative writer, Diane frequently brings a client's vision to life with words and/or she suggests topics that she believes to be appropriate for the client, or the client's products and/or services.

In some cases, it's a white paper where Diane obtains a few "talking points" from the client and then writes the entire piece.

The sample below was for a Life Coach/Author and it speaks to a segment of his audience. The client was listed as the author.


Called a press conference within 24 hours of a client phone call about his new client, a survivor from a New Jersey casino bus crash. The media turn out was extraordinary.

Arranged for a second press conference within 24 hours of a second client call regarding an embryo infertility case involving a black and white couple.

Created all press materials for this high profile case that created worldwide attention and personal phone calls from Diane Sawyer and Barbara Walters.

Spent countless days in New York family court.

Book Ghostwriter

Diane has been a ghostwriter for a variety of articles as well as for an upcoming book based on the life experiences of a public figure. The challenge for Diane, and any ghostwriter, is to craft a book capturing the essence of the person's experience, while speaking in the person's voice.

As the client said, "It has to be my voice."

Projects by Writing Style

There are many times when Diane writes authoritative articles for clients with her byline, and other times when she serves as a ghost writer for clients.

Other times, Diane writes with authority on a specific topic out of frustration. A perfect example of this is her Why Public Relations Doesn't Just Happen article. The authority that is evident in that article has resulted in many assignments.


Among her many talents, Diane is a great story teller and she frequently uses this style of writing in her work. She draws you into an experience with great skill.

The piece below that's based on a special event is a perfect example. When the client read it, she was crying, and when several no nonsense business men read it, they were choked up. One of them said, "I don't think I could manage an event like that with those sick little ones."


Diane delivers well researched and informative articles on, or before deadline. Her work as a journalist is a great asset to her work in public relations. Since she's been there as a journalist, she writes public relations articles with that in mind, and the media rarely ever changes a word. They might change the headline a drop, but that's it.


Diane's piece that is listed below is a triple for the guest CEO Ken Lightburn and his organic and kosher products, the second one for the Baby Boomer radio show, the show hosts, and the third for the flagship stations.

In all cases, it's important to provide information while you promote. This is something Diane does extremely well.

Projects by Company Size
Medium Business

Over a 14 year period, Diane created everything from consumer and trade ads, packaging, brochures, signs, white papers, press releases, product, marketing information, and special events for the company.

She also selected contractors, designed and supervised the construction of two major showrooms and booked the client's product on major TV talk shows and news programs. In many cases, Diane served as the company spokesperson on TV.

Small Business

Diane supervised TV commercial script revisions created by a DR agency, selected and placed media, wrote and placed public relations releases and articles. She worked very closely with magazine editors on editorial story development and also managed all social media for the client's beauty products.

Social media was an issue for several begin the client had very few Likes, so Diane created a contest involving product that increased traffic, comments, and Likes. The other problem that Diane was able to tactfully resolve by becoming the admin was that the client was placing unrelated FB posts that had nothing to do with the product line.

Large Business

Diane was involved with the company from the start when distribution for this European company was first established in the United States based on an agreement with an existing client.

Prior to the venture, the president called Diane for advice on the slot car product category. His comment was that the president of his European "mother" company wants to distribute slot cars in America. He wanted Diane's input and advice because he had great reservations.

Diane researched the market and reported back to the president. Based on her research, the venture moved forward. Sales moved to $4 million within four years because of excellent sales and Diane's innovative marketing efforts.

Diane handled trade and consumer advertising, advertorials, press relations, sales promotions, showroom design, signage, and special events including a Warner's Brothers event.

Diane is an extraordinarily hard negotiator when it comes to media of any kind. She delivers reduced rates of up to 60 percent and never allows clients to pay standard rates. She also negotiates bonus publisher perks for clients at no charge to the client..

Fortune 500

Diane wrote a monthly four page travel agent brochure about travel and inviting vacations spots for a major airline. Very little content was provided by the client, so there was a considerable amount of research involved especially since Diane was not familiar with a number of exotic and elite destinations.

Diane held a position where she managed $10 million in co-op funds. While employed in that capacity, she designed and wrote a co-op advertising brochure for a major domestics and rug manufacturer to help solve issues that they had with major retailers deducting current invoices from the face of old invoices. This practice is not legal in the U.S. She handled other legal issues that also had the potential to cause major legal problems.


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