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Profile Summary
Star Rating
Completed Orders 350
Revisions/Order 0.26
Repeat Clients 43%
Last Login 9/30/2016
Location Erskine, MN
Education Some College
Status Available
Endorsements
Article2
Blog Post2
Press Release1
Product Description1
Beauty1
Entertainment1
Fashion1
Hobby1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Laurie is an award-winning professional journalist who worked for three decades as a newspaper reporter/copy editor. A versatile writer, she covered a variety of topics as a reporter, including health, home, family, arts and entertainment, business, crime and government -- everything from homeless kittens and home-schooled children to murderers and zombies. She also did copy editing, page design and updated the newspaper website and added tags and SEO-friendly headlines. She is well-versed in Associated Press style and enjoys fine-tuning articles. Early in her journalism career, she brought her AP Stylebook on vacation with her and took notes for a cheat sheet she made for her co-workers.

As a freelance writer since 2010, Laurie has written hundreds of articles, blog posts, press releases and video scripts for clients, covering topics as diverse as home organization, technology, video games and heating and air conditioning. She does extensive research and writes concise, engaging SEO-friendly articles, using different styles as best suits what the client is seeking. She has edited hundreds of press releases as a journalist, so she has an idea what a newspaper editor might be looking for.

Laurie quit her newspaper job in 2013 to take on a caregiving role for a family member. She currently does freelance writing, public relations and marketing.
Specialties
Laurie writes hard news, feature stories, columns and blog posts as part of her job as a newspaper reporter. As an online content writer, she writes general articles about home, family, relationships, food, health, technology, the Internet and video games, as well as blog posts (personal as well as ghost-written for others), product reviews/advice, video scripts and others.
Interests
Laurie is is an avid fan of live theater and is involved in local arts and entertainment as a member of a theater awards committee and a local public access television network. She has also written about local and state arts and entertainment topics. One of her newspaper awards was for an arts and entertainment article about zombies in film and culture, sparked by a zombie film shoot and a zombie play trilogy by separate local producers. She is an avid photographer and enjoys walking/hiking, live theater, reading, animals, kids, home and family, friends, computers, video games and organizing. She serves on a local Relay for Life team and does PR for the Relay. She loves writing, any kind of writing, whether straight articles, blog posts or product reviews, and enjoys writing fiction and poetry as well.
Education
Willmar Community College Journalism, None

Laurie S. twice enrolled in college, but left for a job. She later became a proofreader at a daily paper and worked her way up to a reporter position, eventually becoming an editor, without a college degree. She wishes she’d earned the degree, but is glad she has equivalent experience.


Honors and Awards
Second place, General Reporting (shared) Laurie was one of several reporters who shared this award for excellence in general reporting.

Second place, Typography and Design (shared) Laurie shared this award with one other page designer.

Second place, Headline Writing (Shared) Laurie shared this award with several other writers and copy editors.

First place, continuing news coverage (shared) Laurie shared this award with three other reporters for continuing coverage after a shooting that claimed the lives of 10 people -- eight at a reservation high school (including the shooter, who killed himself) and two elsewhere.

First Place, All Dailies, Arts and Entertainment article Laurie won first place among all daily newspapers in Minnesota for a feature article in the Arts and Entertainment category in the Minnesota Newspaper Association's Better Newspaper Contest.

Projects by Industry
Entertainment

Laurie has written about many arts and entertainment topics. She has interviewed artists, authors, playwrights, theater actors, producers and directors, and has written book and movie reviews.

Relationships

Laurie has written about relationship elements as an freelance writer, covering enjoyable activities, romance, communication, gifts, special occasions, compromising and other topics. She draws upon research, experience and listening to others to write balanced articles that speak to the heart of the reader.

Home Living

Laurie enjoys writing about organizing, cleaning, cooking, entertaining and other topics related to home life. She will write straight articles and tip sheets on these topics but also likes to write blog posts and first-person articles giving personal experiences. She particularly enjoys writing articles on organizing the home and streamlining cleaning so people have more time to spend enjoying their homes. She writes about natural cleaning products, the use of which simplifies cleaning, takes up less storage, saves money and helps the environment.

Business

Laurie has written numerous business articles, both as a newspaper reporter and as a freelance writer, and was the business editor at the newspaper where she worked. In that capacity, she wrote articles, edited press releases and designed pages, including selecting Associated Press content.

Technology

Laurie has written technology articles for multiple clients and in the 1990s and early 2000s was a system administrator for a small daily newspaper where she installed software and hardware, managed a small server, helped others with computer issues, maintained story and photo archives, managed the website and did troubleshooting. She also was the editor of a weekly page about computers, technology and the Internet in the mid- to late 1990s.

As a writer, she has covered such topics as cameras, e-book readers, tablets, computers, the Internet, email, browsers, cloud storage, and more. She would like to write some basic tech articles aimed at senior citizens (and others) who are technically impaired; a plethora of information doesn't help people who can't figure out how to push the Input button on a remote control to get their TV back to cable.

As a consumer, she is a fan of gadgets and wishes she could afford more of them. One of her favorites is the Amazon Fire TV, which gets more use than any other peripheral TV device ever has in her home. She finds it a brilliant combination of TV and game system.

Consumer Goods

Laurie has written many article relating to consumer good, first as a newspaper business editor and writer and later as a freelance writer who wrote business articles for clients. She has also done public relations and marketing work for several clients.

Electronics

Laurie has written many articles focusing on electronics, primarily computers, tablets, e-book readers and small gadgets. She calls herself an "eventual adopter," waiting until prices fall (and bugs are fixed) before buying devices. She has both old and new electronic devices, from the Atari 2600 to the Amazon Fire TV, and carries her tablet and smart camera everywhere she goes.

Gaming

Laurie is a longtime gamer who enjoys playing family/board/card games and computer/video games (her favorite board game is The Settlers of Catan and her favorite video game is The Legend of Zelda) and taking part in online groups and social media related to gaming. She has dona a bit of writing on family/board/card games (and would love to do more), but has done more on video games. Most recently she wrote video scripts, press releases and social media posts, put together a press kit, and ran a promotional campaign, for a client's video game.

Green Living

Laurie has written a number of articles reflecting green living, focusing on consumer products, consumer choices, and more. She has focused on energy-efficient products such as ductless heat pumps to replace baseboard heaters that use three times the electricity; energy-efficient light bulbs; solar panels, etc.; and practices such as duct sealing and insulating for improved energy efficiency.

Green Products

Laurie has written a number of articles reflecting green living, focusing on consumer products, consumer choices, and more. She has focused on energy-efficient products such as ductless heat pumps to replace baseboard heaters that use three times the electricity; energy-efficient light bulbs; solar panels, etc.; and practices such as duct sealing and insulating for improved energy efficiency.

Green Services

Laurie has written a number of articles reflecting green living, focusing on consumer products, consumer choices, and more. She has focused on energy-efficient products such as ductless heat pumps to replace baseboard heaters that use three times the electricity; energy-efficient light bulbs; solar panels, etc.; and services such as duct sealing and insulating for improved energy efficiency.

Health

Laurie has written many articles about health subjects as a journalist and as a freelance writer. As a reporter, she often covered hospital and clinic events/news and wrote news and features about health topics relevant to people in the community. In 2012 she wrote a major article on Lyme disease (with a sidebar article on state prevalence) after a support group immediately outgrew its space because of the number of participants. As a freelance writer, she has written articles for clinics and other health sites on living healthy and on the symptoms to watch out for regarding certain illnesses and conditions.

Kids/Family

Laurie S. has written frequently about topics relating to family and children, both as a newspaper reporter and as a freelance writer. She has focused on family activities, things to do when traveling, involving kids in the kitchen, and more. She has two children and a granddaughter and draws upon her experiences with children in her writing. She was a stay-at-home mom (her daughter called her a "Kool-Aid Mom") who had many neighborhood kids and cousins in her house, yard and car over the years. Currently, her kids are grown so she goes on adventures with her granddaughter.

Multimedia

Laurie has worked with multimedia in many ways in her career, both as a newspaper reporter as a freelance writer. In addition to writing, she has shot and edited photos and video (sometimes merging them with text), designed newspaper pages, written photo captions and more. She has also written several articles about using photography programs and other software and has trained co-workers to use multimedia software.

Marketing

Laurie has written articles, blog posts and press releases that marketed products and services. She has also written press kits, done social media marketing, developed contacts and run a marketing promotion.

Outdoor/Recreation

Laurie has written many articles about outdoor/recreation topics, particularly in her work as a newspaper reporter/copy editor in a city that draws tourists for hunting, fishing, boating, swimming and other outdoor recreation. As a freelance writer, she has covered outdoor/recreation topics for clients wishing articles about activities available in their areas.

Publishing

Laurie has worked full time with two newspapers and contributed to several others, as a reporter, editor and page designer. She has also done photography, videography, website updates, social media interaction, proofreading and more. She has won several awards for writing, page design, typography and headline writing. She co-led the redesign of one newspaper and contributed to the redesign of another.

Pets

Laurie has written occasional articles about pets, both as a newspaper reporter and as a freelance writer. She has written numerous articles focusing on animal shelter issues, especially adoption, as a reporter, and has focused on pet care tips as a freelance writer. She has had cats for most of her life and currently has three cats, two from her local shelter and one that was a stray and somehow managed to retain the name DK (Dumpster Kitty), which Laurie bestowed on him because her first meetings with him involved him running away from her apartment building's Dumpster where he had been looking for food. Laurie has also had several dogs, including one that most of her family member agree was "the best dog in the world," a Samoyed-Keeshond cross.

Travel

Laurie has written a number of travel articles, both as a newspaper reporter and as a freelance writer. Her newspaper articles have focused on her travels to places such as New York and Kansas City, while her freelance articles have outlined places of interest in and near clients' communities. She has written freelance articles on travel for restaurants, car dealerships, real-estate agencies and other businesses who wish to attract the attention of people who may wish to spend time in or relocate to their cities.

Women

Laurie has written numerous newspaper articles focusing on women, including several articles on an annual women's expo and on women's induction into a regional Hall of Fame, along with various articles that focused on women's issues, women in business, etc.

Humor

Laurie has written humorous blog posts, columns, photo captions and more, both as a newspaper reporter/columnist and as a freelance writer. Her comedic writing is usually done with a wry style, but she can adjust that style to fit a client's wishes. She also scouts comedy writing and performing opportunities for a comedian and edits his comedy writing.

Staffing

Laurie was the sports editor at a daily newspaper for a decade, covering NCAA Division II college sports as well as a busy high school athletic schedule. She has written both game stories and feature articles, including a number of feature articles that were picked up by the Associated Press. She has covered a national college hockey tournament and several state high school tournaments, as well as many regional tournaments.

Projects by SEO Skill
SEO Keyword Requirements

Laurie has written hundreds of articles and blog posts for clients, covering topics as diverse as home organization, technology, children's crafts and heating and air conditioning. She does extensive research and writes concise, SEO-friendly articles, striving to use keywords seamlessly. An article with obvious forced keywords is unpleasant to read, as well as to write.

Projects by Asset Type
Technical Article

Laurie writes technology articles about computers, the Internet, software, photography, e-book readers and e-books, tablet computers, electronic gadgets and many other topics. She has written articles for both online and offline publications and was previously the editor of a newspaper section on computers and the Internet. She worked for more than three decades as a newspaper reporter/copy editor and is currently a freelance writer. For one of her online clients, she is specifically assigned to technology topics.

News Story

Laurie is an award-winning professional journalist who worked for three decades as a newspaper reporter/copy editor. A versatile writer, she covered a variety of topics, including health, home, family, arts and entertainment, business, crime and government -- everything from homeless kittens and home-schooled children to murderers and zombies. She is well-versed in Associated Press style and enjoys fine-tuning articles. Her previous daily newspaper job was as a sports editor/system administrator for 10 years. In that position, she wrote sports game stories and feature articles, did photography and page design and took care of all computer issues for the newspaper, on both Mac and PC platforms.

Article

Laurie is an award-winning professional journalist who worked for three decades as a newspaper reporter/copy editor for a daily newspaper. A versatile writer, she covers a variety of topics, including health, home, family, arts and entertainment, business, crime and government. She is well-versed in Associated Press style and enjoys fine-tuning articles.

As a freelance writer, she has written hundreds of articles and blog posts for clients, covering topics as diverse as home organization, technology, children's crafts and heating and air conditioning. She does extensive research and writes concise, SEO-friendly articles written to engage the reader.

Blog Post

Laurie has written two blogs through her work as a newspaper reporter/copy editor, one on her own and the other with a co-worker on the walks and hikes they took together. She also ghost-writes blogs on home and family topics for various clients. She enjoys the writing style of blogging, whether for herself or a client. It's more familiar than article writing, which she has done for many years.

Copywriting

Laurie has written hundreds of articles and blog posts for clients, covering topics as diverse as home organization, technology, children's crafts and heating and air conditioning. She does extensive research and writes concise, SEO-friendly articles written to engage the reader. Freelance work allows her to write in different styles that suit what the client is looking for, which is a welcome change of pace after more than three decades in journalism. She is comfortable with the variety of assignments she receives as an online content writer, whether writing an informational article, a product description or review, a friendly but informative blog post or a press release. She deals with press releases on a daily basis, so she knows what engages an editor.

Press Release

Laurie has written many press releases, both as a member of community organizations and for clients as a professional writer, but her experience with press releases primarily comes from the other side, as an editor. She is a newspaper reporter/copy editor who in addition to editing reporters' stories and correspondents' columns, has edited literally thousands of press releases over her long newspaper career. She knows what catches a newspaper editor's eye and what makes her roll her eyes. A lot of press releases have made Laurie roll her eyes.

Facebook Post

Laurie has written Facebook posts for several clients, including one for whom she wrote a series of posts to be used over a six-week period. As a newspaper reporter, she also managed the Facebook account of her newspaper and posted top stories, reader questions and links.

Script/Video

Laurie has written several video scripts for a backstory of a video game. The scripts were fictional stories, some with one person speaking and some with two or three. They were initially to be used as straight videos but the client later chose to use video morphing into a comic book theme.

Speech

Laurie has written a speech for a Kickstarter campaign for a video game, and a speech for a client addressing a group of boys graduating from a class.

Web Page

Laurie writes robust content for web pages, including landing pages, product descriptions, "About Us" pages, company bios, and more. She has also provided feedback to clients on their existing web pages; for example, a common issue is an "About Us" entry that leads with the company's mission statement and does not explain what the company is or does (which should be the first step) in practical terms.

Projects By Expertise
Journalist

Laurie is an award-winning professional journalist who worked for more than three decades as a newspaper reporter/copy editor. A versatile writer, she covered a variety of topics, including health, home, family, arts and entertainment, business, crime and government -- everything from homeless kittens and home-schooled children to murderers and zombies. She also edited articles, designs pages and updates the paper's website with articles that have tags and SEO-friendly headlines. She is well-versed in Associated Press style and enjoys fine-tuning articles. Her previous daily newspaper job was as a sports editor/system administrator for 10 years. In that position, she wrote sports game stories and feature articles, did photography and page design and took care of all computer issues for the newspaper, on both Mac and PC platforms.

Copywriter

Laurie S. has written hundreds of articles and blog posts for clients, covering topics as diverse as home organization, technology, children's crafts and heating and air conditioning. She does extensive research and writes concise, SEO-friendly articles written to engage the reader. She enjoys her day job as a newspaper reporter/copy editor, but freelance work allows her to write in different styles that suit what the client is looking for, which is a welcome change of pace. She is comfortable with the variety of assignments she receives as an online content writer, whether writing an informational article, a product description or review, a friendly but informative blog post or a press release. She deals with press releases on a daily basis, so she knows what engages an editor and what makes her roll her eyes.

Technical Writer

Laurie S. writes technology articles about computers, the Internet, software, photography, e-book readers and e-books, tablet computers, electronic gadgets and many other topics. She has written articles for both online and offline publications and was previously the editor of a newspaper section on computers and the Internet. She is currently a newspaper reporter/copy editor and writes online articles in her spare time; for one of her online clients, she is specifically assigned to technology topics.

Projects by Writing Style
Authoritative

Laurie has written hundreds of articles and blog posts for clients, covering topics as diverse as home organization, technology, children's crafts and heating and air conditioning. She writes concise, SEO-friendly articles written to engage and inform the reader, and enjoys writing articles to fit the tone the client wishes.

Conversational

Laurie is an award-winning professional journalist who worked for more than three decades as a newspaper reporter/copy editor. She wrote a number of columns as part of her work through three different positions in 30 years. She wrote one weekly column for 10 years that was part humor, part serious musing, and included the births and youth of her two children, along with many other topics. She has since written two lifestyle columns for two different newspapers. She also writes one blog and co-writes another blog with a co-worker about walking/hiking; both blogs were written through her job. She engages readers through her conversational style, whether she is writing about serious or humorous topics.

Humorous

Laurie writes humorous articles for online clients when she gets the chance, and instills humor often through her blog that she writes as part of her job as a newspaper reporter/copy editor. Her blog covers both serious and humorous topics. She also attends theater festivals where humor is a major factor and has done press blogs on the festivals.

Journalistic

Laurie is an award-winning professional journalist who worked for three decades as a newspaper reporter/copy editor for a daily newspaper. A versatile writer, she covered a variety of topics, including health, home, family, arts and entertainment, business, crime and government -- everything from homeless kittens and home-schooled children to murderers and zombies. She also edited articles, designed pages and updated the paper's website with articles that were given tags and SEO-friendly headlines. She is well-versed in Associated Press style and enjoys fine-tuning articles. Her previous daily newspaper job was as a sports editor/system administrator for 10 years. In that position, she wrote sports game stories and feature articles, did photography and page design and took care of all computer issues for the newspaper, on both Mac and PC platforms.

Promotional

Laurie has written promotional articles for a number of clients. She ghost-writes blog posts for many businesses and writes promotional articles for new products as well as product reviews. She spent more than 30 years as a newspaper reporter/copy editor, so writing promotional articles for clients involves a different style of writing, which is a welcome change of pace.

Projects by Company Size
Small Business

Laurie got her start in journalism at a small daily newspaper where she started out as a proofreader, later became a reporter and eventually was promoted to sports editor. She wrote articles and did photography and page design, also working with a redesign of the paper in which she was in charge of typography and took part in plans for other redesign elements. She also took on the duties of system administrator, handling all computer issues at the newspaper, as well as updating the website (which started during her tenure). In the mid-1990s, she was once the only person at the paper hooked up to the Internet.

Medium Business

Laurie is an award-winning professional journalist who worked for more than three decades as a newspaper reporter/copy editor. Her most recent job was with a newspaper that is part of a chain of media in the upper Midwest. A versatile writer, she covered a variety of topics, including health, home, family, arts and entertainment, business, crime and government -- everything from homeless kittens and home-schooled children to murderers and zombies. She also edited articles, designs pages and updates the paper's website with articles that have tags and SEO-friendly headlines. She is well-versed in Associated Press style and enjoys fine-tuning articles.

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