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Profile Summary
Star Rating
Completed Orders 583
Revisions/Order 0.23
Repeat Clients 36%
Last Login 9/26/2016
Location Kenosha, WI
Education College Diploma
Status Away
Endorsements
Blog Post7
Press Release2
Home Living2
Real Estate2
Article1
Beauty1
Craft1
Entertainment1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Dana has been a newspaper and magazine reporter for over 20 years, with beats ranging from business to home decor, fashion, real estate and health. She's written exclusively for SEO-driven websites for the past three years and excels in driving traffic in her client's direction. Dana has four published novels and enjoys writing about the "everyday people" in life.
Specialties
Dana is experienced in writing hard news as well as editorial pieces. With a degree in business she has a special affinity for business-related stories. Because Dana has spent years writing blogs, corporate websites and online news articles, writing for the web has become second nature to her.
Interests
Researching history and following business, health and beauty trends are special interests that allow Dana to delve into the old (history) and to learn about the new (business, health and beauty). Her published novels have been historically based.
Education
Spring Arbor University Business, BA/Organizational Development

Although she ultimately became a writer, Dana frequently draws on lessons learned while pursuing a degree in business.


Projects by Industry
Career

As a freelance writer Dana has completed hundreds of articles pertaining to finding, retaining, and thriving in one's career.

Real Estate

Dana became a niche writer specializing in real estate from 2009-2011. She has written articles from the perspective of sellers, potential buyers, and real estate professionals.

Spirituality

Dana has written about spirituality in a number of different publications, including daily devotional contributions and blogs.

Home Living

One of Dana's weekly beats with both the Jackson Citizen-Patriot and Traverse City Record Eagle involved covering trends in home decor, design, and architecture.

Beauty

Dana has written news stories regarding the beauty industry as a reporter and worked as an online editor for Outblush, a beauty and style website.

Projects by SEO Skill
SEO Keyword Requirements

As publications move into the Internet age, Dana has learned to embed SEO keywords in order to optimize search engine results.

Projects by Asset Type
Article

Dana has spent more than two decades as a newspaper and magazine reporter, covering stories as diverse as school board meetings and neighborhood shootings to new trends in plastic surgery.

Book

As the author of four published novels, Dana is accustomed to the intense research and patience it takes to see a project through, from inception to publication.

News Story

As a longtime reporter, Dana has years of experience researching, interviewing and getting to the bottom of a story.

Press Release

As a professional writer and reporter, Dana has been called on to write press releases designed to make readers want to learn more on the topic.

Speech

One of her responsibilities as a corporate writer has been to create concise, yet compelling speeches for business leaders of all kinds.

Banner Ad

Dana has learned through the years that the power of a banner ad lies in the simplicity. Encourage readers to click on an ad by making the topic clear and the design simple.

Blog Post

Having written for several blogs, Dana believes that the magic lies in writing about things that other people care about in a personalized way.

Direct Mail

The idea of direct mail -- whether it be a snail mail or email campaign -- is to assume that the reader will spend less than one second determining whether they want to read the entire thing. Dana has learned to let readers know up front what it's about and to keep it short and sharp.

Web Page

Dana's clients frequently request that she add compelling content to their web pages in order to keep visitors online and learning about their services.

Projects By Expertise
Creative Writer

As the author of two published novels, countless short stories and a humorous blog, Dana is happiest when she's entertaining through compelling story telling.

Research Writer

Dana has used her degree in business to help companies research and report on trends in their particular field of business. She enjoys discovering the kinds of information that will leave readers wanting more.

Journalist

As a newspaper and magazine reporter, Dana has written over a thousand articles, covering a myriad of beats and topics. Because she is a researcher by nature, Dana finds something of interest in every corner.

Copywriter

Dana has worked freelance on copy through advertising agencies and as a fashion editor with an online fashion blog. She enjoys the challenge of creating concise copy that draws readers in.

Projects by Writing Style
Conversational

Dana has made it a practice to create reader-friendly material that draws visitors into a business, regardless of how complex the product may seem.

Humorous

As a humor blogger and frequent writer of editorials, Dana knows that humor is a catalyst for broaching subjects that might otherwise seem objectionable.

Journalistic

As a longtime reporter, Dana has covered everything from shootings to school board meetings. She's adept at digging for answers, even when few are forthcoming.

Promotional

Dana has been deeply involved in promoting the operations of companies around the country through advertising campaigns that capture attention. She has worked to promote companies as serious as alternative energy to fun-loving novelty businesses.

Projects by Company Size
Small Business

With a degree in business and years of writing for newspapers and private clients, Dana has written about every aspect of running a small business.

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Endorsements

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