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Barbara H

Writer #4848

Profile Summary
Star Rating
Completed Orders 3
Revisions/Order 0.00
Repeat Clients 50%
Last Login 9/8/2016
Location Murphy, NC
Education College Diploma
Status Available
Asset Type
Summary of Experience
You might consider Barbara H. a “renaissance writer,” as she can easily adapt her writing style to diverse clients' needs. She began her writing career with a volunteer position, creating a monthly newsletter for a large Chesapeake Bay area sailing club. Her early professional positions included working as a copywriter for a small general advertising agency as well as a recruitment advertising firm. She got a taste of technical writing and proofreading within a large engineering contractor's Technical Publications Department.

Barbara H.'s increasing interest in advertising and marketing psychology led to a Bachelor's Degree in Business Administration with a marketing focus. This highly adaptable degree served her well as she opened an eclectic arts and antiques gallery in a rustic 150-year-old grain warehouse. She added to her business ownership and marketing resume by creating an upscale ladies' consignment clothing shop in a 1902-vintage building with stamped tin ceilings and stunning front display windows. She delighted in writing her own advertisement and press release copy, as well as developing a targeted marketing program for each venture. She also excelled in advertising sales work, designing marketing programs and writing numerous ads for clients ranging from medical practices to retail businesses. She further diversified her writing skills by creating highly rated website articles that covered the full gamut of subjects. She enjoyed writing about business, health and fitness, home and garden, and recreation and leisure topics. Her excellent work led to many higher-paying opportunities. Barbara H. dons a different writer's hat (and a different voice), depending on her client's style and audience. She consistently challenges herself to create well-written finished products that reflect well on her clients.
Barbara H. specializes in articles on business, health and fitness, home and garden, and recreation and leisure topics. She can easily adapt her writing skills to diverse copywriting projects. She has also crafted brochure and catalog copy, press releases, and promotional fliers.
Barbara is an avid birdwatcher and vegetable gardener. She is familiar with snorkeling, SCUBA diving, sailing and boating, and woodworking/woodturning. She thoroughly enjoys anything related to animals, and dotes on her adopted miniature poodle who now rules the house.
University of Baltimore Marketing, Advertising, B.S. in Business Administration/Marketing Focus

Analysis of marketing's role in successful business development and expansion. Discussed marketing components, market segmentation and market research design parameters. Learned to adapt marketing techniques to diverse business environments.

Projects by Industry
Non Profit

Barbara managed a Habitat for Humanity ReStore for two years. She rearranged and redecorated the entire store, created a store/community event calendar, and regularly interfaced with the Board of Directors. This sustained marketing effort resulted in sales increases, and helped to further the Habitat for Humanity affiliate's mission. This experience provided Barbara with skills that would benefit her during future interactions with non-profit clients.


Barbara has many years' experience in boating-related fields. She was an avid sailor for over 30 years, during which time she and her husband cruised the Intracoastal Waterway. Barbara helped to refurbish, and then lived aboard, both a sailboat and a trawler. She worked in two large marine supply stores, assisting customers with their boating equipment needs. She also served as a cruising coordinator and education chair for a 900-member sailing club. Through her interactions with marine industry professionals, she is also familiar with marine electrical, marine woodworking, and boat repair and maintenance occupations.

Projects by Asset Type

Barbara has published a number of business articles, including over 100 business start-up pieces, targeted marketing and advertising articles, and career path articles covering many industries. Most notably, Barbara focused her work on boating and recreation, health and fitness, home decor and remodeling, aviation, fashion, and professional services topics.


Barbara wrote advertising copy for diverse business clients. Examples included retailers' sale events and grand openings, medical practices' healthy living guide ads, and a series of assisted living facility ads. She also wrote numerous ads and press releases for a non-profit thrift store.

Projects by Writing Style

Barbara utilized her authoritative writing style in research-based articles on varied topics. She wrote many business start-up articles in authoritative style, as well as diverse home and garden and LiveStrong health and fitness articles. In fact, the LiveStrong site demanded impeccably researched and credible articles. Barbara emphasized active voice in all authoritative-style articles, as active voice conveys an increased sense of credibility for these pieces.


Barbara used her conversational style for Type (Tyra Banks site) articles, as this publisher wanted to establish a friendly connection between writer and reader. In fact, Barbara was encouraged to use a slightly irreverent tone if appropriate. However, she was also instructed to remain respectful and professional regardless of the article's topic or audience.


Barbara's promotional-style work included marketing- and advertising-themed articles, advertising copy, sale and event fliers, and press releases written for clients.

Projects by Company Size
Small Business

Barbara wrote over 100 business start-up website articles, in addition to specific advertising/marketing pieces. Examples of start-up articles included: old-fashioned general store, organic retail store, antique shop, environmental consultant practice, marine mobile repair business, and yacht broker business. Website articles ranged from 400-650 words in length. Articles were published on sites such as LiveStrong, Type (Tyra Banks' site),, The Nest, and (Houston Chronicle). NOTE: Barbara's pen name was Felicia Greene. Barbara also wrote advertising copy for numerous clients while working as an advertising sales representative for the New Bern Sun Journal. During her tenure, Barbara wrote ad copy for medical practices, a large mattress retailer, a custom cabinet company, and many specialty businesses.


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