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Profile Summary
Star Rating
Completed Orders 762
Revisions/Order 0.02
Repeat Clients 27%
Last Login 9/24/2016
Location Delaware, OH
Education Bachelors Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Teri S. is an award-winning writer, news and commercial copy anchor, journalist and Public Relations Specialist who knows how to capture readers' attention -- for your website, in and out-of-house publications, broadcast messages and everything in between. She will assist you in converting interest into inquiries that bring traffic to your business. You want to sell products and services? Ask Teri!

Having spent many years in "the biz,” Teri is a well-trained and experienced news reporter, editor, producer, anchor, copywriter, program host (radio, television and printed publications) and Public Relations Specialist. Her seasoned background is useful in the acts of reporting, writing, editing, proofreading and research.

As a writer and editor for private clients and public websites, she provides and reviews page copy, broadcast media copy, newsletters, blog and social media posts, email blasts, articles and “infotainment.” Teri’s tenure as a Public Relations Specialist brings skill to the art of promotions, marketing and publicity.

Teri always aims to please! These are words from satisfied clients:

"Hi Teri, it was a pleasure having you write such a great article. I had already added you to the Love List just after I finished reading the piece. I will definitely be keeping in contact. Thank you so much!"

"Great work. I hope to hire you again soon."

"Thank you so much for the excellent work and quick turn around. Much appreciated."

"Thanks for the prompt turnaround and quality content. Awesome!"

"Teri, you do great work, thanks!"

"Thank you for the time and research you did on this project. It's exactly what I needed. I look forward to our next collaboration together."

"Excellent work - thank you!"
Specialties
Want some good press? Need well-written information to place on a website? Need biographies and other pages edited for grammar, punctuation, sentence structure and all-around professionalism? Need help with creating pieces for a promo pack? Teri brings these promotional and public relations elements to the table:

Blogs, press releases, newsletters, articles, biographies, website content, publicity pieces, fliers, calendars, catalogs, posters, displays, memes, hashtag campaigns, direct mail, email copy, and …

• Broadcast copy (radio and television)
• Articles for in-house or private publications and the Internet
• Social media posts
• Search Engine Optimization
• Company promotion and publicity
• Marketing strategies (top, mid and bottom level funnel) and segmentation review/advice
• Business-to-business (B2B) copy for new and existing companies to create enhanced opportunities
• Customer service and public relations advice

SEO is important! Businesses strive to be on the first pages of search engines, such as Google, Yahoo and Bing. The first two sentences under the business link must stand out so that the would-be customer finds the important information needed to enter the site. Business websites must then follow through with solutions that will ultimately urge the user to take that most important step; the call to action. From top funnel to mid funnel to the bottom end, Teri S. brings it all together.
Interests
Teri S. is an "old school" journalist; trained to follow the standard five "Ws" (and H). She's dedicated to fact-finding and absolutely LOVES words! Teri is a musician, animal-lover, reader, sometime-gardener, communicator, editor and life-long learner. She volunteers her public relations/communications and musical expertise to her local senior center, humane society and various 501(c)(3) organizations. Teri’s interests are varied; they include (but are not limited to):

• Music (singing, creating, writing, performing, etc.)
• Literature
• Animals (she is a multi-cat parent)
• Puzzles
• Art/photography
• Travel
• Sports (baseball, basketball, football, hockey, figure skating etc.)
• Theater, movies, “old” television shows
• Spun and blown glass, vintage Barbie dolls and accessories, records, Rubber Ducks
• American history
Education
The Ohio State University Sep 1979 – Jun 1984
Journalism, English, Literature, Bachelor of Arts

Teri S. further honed her love of words at the Ohio State University. Writing, reporting, reading and communication are life-long passions.


Honors and Awards
Editor's Choice Award Teri S. received accolades for her piece "Basics of Journalism." This article was published in May, 2012.

Editor's Choice Award In March, 2012, "Cats and Kittens: Love Them and They Will Love You Back" received an Editor's Choice award. Teri's specially-written web article provides cat fanciers a broad overview about the care and love of felines.

Editor's Choice Award Teri's web-based article, "Barbie Doll Fashion: 1964," received an Editor's Choice award in September, 2011.

Best News Operations, Small & Medium Markets As a reporter and anchor, Teri S. was a member of, and contributed to, two award-winning broadcast news operations (Lancaster, OH, 1989-1992; Columbus, OH, 1995 & 1997). These honors included her own "best newscast" for small markets in the state of Ohio. She has had many news stories accepted by the Associated Press for publication around the state (copies available upon request).

Association Memberships
Radio and Television News Directors Network Jan 2010
This is a LinkedIn group, however, Teri S. was associated with RTNDA (Radio and Television News Directors Association) from the 1980s and beyond.

Central Ohio Radio Connection Jun 2009
A popular group for industry personnel, Teri S. created CORC to bring together past and current employees from all areas of Central Ohio radio. Talent, behind-the-scenes, management -- Central Ohio Radio Connection has a good mix of participants. Teri is the administrator of this Facebook group.

Society of Professional Journalists Jan 2009
This is a LinkedIn group.

Certificates
Adobe Illustrator/Photoshop/InDesign Learning Express/WebJunction
Jun 2010
Teri S. is a novice user of Adobe Photoshop, Illustrator and InDesign: CS3 Basic.

Projects by Industry
Garden

Teri S. has written many articles for eHow Home & Garden, SF Gate (San Francisco Chronicle) and HubPages. She enjoys researching and writing about plants, trees, flowers, herbs, shrubs and greenery. Teri and her husband live on five acres of land with several vegetable, vine and flower gardens.

Music

Teri S. is a singer, writer, lyricist, arranger of harmonies and "gun for hire" who also has many hours of studio recording experience. She has produced or co-produced many (of her own) local cover bands and musical endeavors; from small acoustic projects to full bands (five or more pieces). Teri is a lead singer, promoter, "front person," and the "gal with the amazing pipes."

Sports

Teri S. is a huge baseball fan and she absolutely loves football, basketball and hockey -- many other sports too! Is it time for the World Series? March Madness? College Bowl Season? The Stanley Cup? The Olympics? Yes, she is the "armchair quarterback," "umpire," "referee," and "judging panel." Teri writes current sports pieces and informational articles.

Travel

Traveling out of the country can be a confusing experience for people who've not done it at all, or have only gone to a few places that are "American-esque." Teri S. offers detailed insights from her own traveling experiences (in articles and travel sites). Because most travel experiences have a mix of "good" and "bad," Teri can promote the good and play down (or ignore) the bad, depending on whether the piece is promotional or informational. Excellently-written travel blogs and articles require more than merely providing a rundown of where to eat and what sites to see.

Travelers/readers must be able to visualize themselves in any particular situation that may arise. Tourists who understand the culture and overall economic climate of their destinations, especially in foreign countries, will be better prepared for what will hopefully be an enjoyable trip. Comprehension is the key! Depending on specific topics and needs, the blog or article would contain information about hotels, customer service, food and beverage service, beaches, safety and security, items to pack (and what to leave at home), and what to expect at airports when traveling outside the United States.

Teri S. and her husband have done a lot of traveling -- starting with a honeymoon in Australia (visiting Cairns, the Great Barrier Reef, the Outback desert/Alice Springs, Sydney and other areas "Down Under"). They have traveled every year (or several years) since then. In addition to areas across the United States -- including major cities of New Orleans, San Diego, Las Vegas, Boston, New York and Chicago -- Teri and Jeffrey have visited the Caribbean and Mexico; Cozumel, Cabo San Lucas, Cancun, Grand Cayman, the Bahamas and Curacao. Because of these varied experiences, Teri understands and, more importantly, is able to convey her experiences and research on various cultures, methods of hospitality and expectations to the would-be traveler.

Marketing

Teri S. understands what people want to hear and what they want others to hear; this concept creates the correct paths for developing marketing strategies. These strategies include:

• Blog posts, newsletters, hashtag campaigns, social media posts, posters, fliers, memes, radio and TV copy, press releases, website content, email blasts, advertorials and more
• Engaging (top-funnel) copy that brings customer interest
• Targeted (mid-funnel) content that describes, educates and entices potential buyers toward the products they need
• Persuasive (bottom-funnel) “calls to action”
• Costs Per Click review (CPC)

Whether a business sells items, services or something else, each marketing plan must be unique and tailor-made. First and foremost is the concept and execution of excellent customer service; patrons want to be heard!

Fashion

Teri S. loves designer goods; knowing the difference between "real" and "fake" is important for consumers who purchase items from the internet. Teri has written articles for private clients on specific designer purses, handbags, sunglasses and accessories.

Entertainment

Animated cartoons, old toys and books from childhood, drive-in movies -- just name it! For those who enjoy a nostalgic look at their youth, Teri S. creates intriguing, engaging articles to kick up the "memory dust."

Beauty

One size does NOT fit all; what looks great on one person may look terrible on someone else. Teri S. enjoys creating articles geared for helping ladies (and guys, too!) choose the best colors, fabrics and patterns to suit individual needs.

Agriculture

"Growing Season" varies from state to state but one thing is for certain: preparation, planting and proper maintenance for grasses, flowers, fruits, vegetables and grains are imperative for successful yards, gardens or crop fields. Teri S. has written private and publicly-published agricultural pieces for various climates.

Projects by SEO Skill
SEO Keyword Requirements

Using designated keywords for Search Engine Optimization promotes a business or product to consumers who are online, looking at purchasing options. In blogs and website content, keywords must be strategically placed so that they do not inundate the reader with potentially fog-producing messages. Teri uses content keywords in articles, blogs, product descriptions and other pieces to help search engines pull desired pages to the surface.

Projects by Asset Type
Press Release

Promoting products and services with enthusiasm; Teri S. gets it done. She uses active verbs and short but descriptive sentences. Quotes are written exactly as received or edited to better articulate the speaker's information. Each press release is specifically tailored for the promotional needs of the item or service.

Blog Post

Teri S. writes blogs targeted at various marketing population segments (age, gender, geography, etc) for specific business and websites, based on client requirements.

Article

An article must do more than inform a reader, it must create an interest for the reader to continue. No matter what the topic, Teri S. presents a researched, well-rounded view of the subject matter.

Catalog

Teri S. writes engaging copy for products and services. She uses imaginative words and phrases to help clients sell, sell, sell!

Newsletter Content

Newsletters must gain the reader's attention, right from the start. Teri S. writes informational newsletters with a touch of intimacy and, sometimes, humor. The tone of each piece depends on the topic, content and the client's targeted goal.

Radio Spot

Teri S. spent many years on the air and behind the scenes in radio; she writes commercial copy for 30 and 60 second spots. Radio is an effective medium for information and product/service advertising.

Web Page

Strong, engaging content is absolutely imperative for a company's home and inside web pages. Teri S. writes and edits copy for all web projects.

Facebook Post

Social media is an important advertising tool in today's marketing world. Teri creates, casual yet informative posts that get people thinking.

Twitter Post

Quick and to the point; short messages with fewer distractions are effective for businesses. Teri S. Twitters like a bird!

Product Description

Describing products with an air of promotion is an important part of sales. Teri brings imagery to the process.

Email Copy

Because product and service messages are usually directed to one's email spam folder, creating informative "blasts" is an art form; readers will only glance at the first sentence or two before deciding on whether to continue or "trash" it. Teri S. produces strong, intriguing lead sentences that pique reader interest.

Brochure

Brochures are important to bring customers to the table. Teri S. works directly with clients to bring informative, imaginative content directly to the consumer.

Annual Report

Annual reports must contain pertinent information but they must also keep the reader interested throughout what can be a very long document. Teri works directly with the client to determine the tone and needs of the report itself.

Projects By Expertise
Copywriter

As a seasoned radio and television broadcaster, Teri S. has created promotional copy for the airwaves, public entities and private clients. With her journalism and public relations background, Teri writes informational and/or promotional copy in second or third person style, using (mainly) active verbs and tenses so that the reader THINKS and ABSORBS while reading. With so many words and ideas thrown at audiences every day, it can be hard to capture and keep someone's attention. Copy that asks "would you," or "do you ..." engages the reader to answer those questions within himself.

Legal/Paralegal

In addition to spending several years as a reporter and field producer for assignments at various (Ohio) court systems (common pleas, municipal, bankruptcy and domestic/juvenile), Teri S. works at her (attorney) husband's law office. Among other specialties, she handles debt collection and has written several informational pieces for clients on how to prepare files for possible future legal action.

Journalist

Teri S. is a reporter, editor, anchor, researcher and producer of news, information, sports and entertainment. She has covered hundreds of news events, press conferences, court assignments, athletic contests and then-some; many stories were picked up by the Associated Press. Teri has interviewed and/or participated in news sessions with:

• Three past U.S. presidents
• U.S. Government officials (such as the U.S. Secretary of state)
• Political candidates for local, state and U.S. government races
• Local governors and Ohio congressional leaders
• Mayors, city council leaders, county commissioners, prosecutors, U.S. attorneys, etc.

Teri has interviewed a number of celebrities but one of her biggest thrills was a sit-down with CBS news legend Walter Cronkite!

Research Writer

Creative and research-oriented writing is what brings readers to the table. Teri delves into all kinds of subjects whether the matters are serious issues, entertainment, products or just something that makes the reader say "gee, I didn't know that -- cool." Teri will review and research any particular topic for the ultimate result.

Projects by Writing Style
Authoritative

Teri S. has written and edited articles, blogs and website material for private clients, as well as public pieces previously published for eHow.com, eHow Home and Garden and SF Gate. Titles included listings of all research links and materials used. Currently, Teri writes a variety of articles online in both authoritative and casual styles. These articles are informative, educational and, sometimes, humorous.

Conversational

The written word, in today's internet-casual style, is more important than ever. The basics are still very necessary: accuracy, balance and, of course, the "who, what, where, when, why and how." But today's writing for the internet -- similar to the style of broadcasting -- must be suited for the ears, as well as the eyes. Informative pieces are brief and casual, yet still contain useful and true information. Teri S. writes about the work itself; informative but casually whimsical industry pieces that introduce important journalistic concepts to new writers and bloggers.

Humorous

Sometimes one just has to laugh at the curve balls of life. And if one is laughing, why not write about it?

Journalistic

As a trained and professional journalist, Teri S. strives to create balanced reportings of issues and stories. Who, What, Where, When, Why and How are included (whenever possible) in news articles. "Writer's Voice" is carefully considered.

Promotional

Bring out the best of the best! Promoting items and people can be done without sounding "too promotional." And it must be quick and to the point.

In this high-tech, social media world, keeping audiences focused is a challenge. With so much information being thrown at people -- and so quickly -- their attention spans are taxed. Promoters have a short time with which to make their point. Teri S. believes promotional information should be repeatedly succinct and selective. (And if a promotional campaign can use music, all the better! -- people remember jingles).

Projects by Company Size
Small Business

Teri S. writes, reviews and edits copy and website content for small and medium-sized businesses, as directed by the client. She works directly with the business owner to determine the targeted goal; tailoring content for that specific product or service.

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