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Profile Summary
Star Rating
Completed Orders 3,072
Revisions/Order 0.05
Repeat Clients 59%
Last Login 9/2/2016
Location Baltimore, MD
Education College Diploma
Status Away
Endorsements
Blog Post11
Article4
Home Living3
Copywriting2
Web Page2
Electronics2
Finance2
Health2
Industry
Asset Type
Expertise
Experience
Summary of Experience
Kristen has been a freelance writer for five years and has a proven track record of providing clients with high-quality web copy, articles, blog posts, and product descriptions. Her work has appeared on the websites of several major national brands, many small business blogs, and in print newsletters and mailings. Kristen is well versed in the latest SEO practices and writes with a clear style, while incorporating keywords and sticking tightly to client requirements. She takes the time to fully understand what a client is looking for and is committed to delivering top-notch content for every order.
Specialties
Kristen is a skillful blogger, writing in a friendly and approachable voice about a wide variety of topics of interest to the general public. She has years of experience with writing clear, informational pieces that can help the average person learn enough about a topic to feel confident making decisions. Her work also extends to highly optimized web copy, including product descriptions, SEO titles, and meta descriptions. Some of her favorite topics to write about include personal finance, homeownership, funding college, gardening, health and wellness, cooking and nutrition, and family.
Interests
Kristen enjoys cooking and vegetable gardening and combining these to make simple and delicious meals, especially vegetarian and vegan ones. She spends time outdoors as much as possible and especially enjoys swimming and hiking. Kristen is on the board of her neighborhood association and volunteers in the local elementary school. She loves hanging out with her family, building block towers, laughing, playing board games, and making memories worth remembering.
Education
Carleton College Psychology, Cinema and Media Studies, Bachelor of Arts

Kristen braved four treacherous winters in Minnesota and graduated summa cum laude with her B.A. in Psychology. She took a wide range of courses at this small liberal arts college and did a lot of writing. In addition to studying film history for her minor, she also produced creative film and art projects using digital media.


Projects by Industry
Craft

Kristen has worked with young children for over 10 years and specializes in coming up with ideas for creative craft projects for children. She enjoys developing projects that truly engage children in the process of creating, while sliding in some learning on the side. She believes that arts and crafts are critical to the development of children, and that they should be an integral part of education at home and in schools.

Education

Kristen writes about many topics related to education, but she has specific experience in the topic of applying to and paying for college. She is knowledgeable about the FAFSA and all types of financial aid available for college in the United States, including Pell Grants, Direct Loans, private student loans, institutional aid, and scholarships. She writes guides targeted at parents and students who have questions about the financial aid process.

Finance

Personal finance is Kristen's favorite topic to write about, although she can also write about business finance. In particular, she is interested in budgeting, credit scoring, managing debt, and making wise financial choices. Her writing style in this industry is very approachable, while maintaining a high attention to detail and accuracy. She has written about many topics in this industry, including debt, investing, retirement, taxes, budgeting, and tracking financial data.

Food

Kristen has been cooking for her family for more than 10 years and always enjoys trying new recipes. She has written food articles for several major brands, including Hidden Valley. She has a vast knowledge of ingredients and cooking techniques and specializes in healthy vegetarian cuisine. She can develop a recipe for just about any dish and explain it so cooks of any skill level will feel comfortable preparing it.

Garden

Kristen has five years of vegetable gardening experience and writes primarily about landscaping, planting and caring for a vegetable garden. You can find lots of lettuce and kale in her garden because they grow so quickly, but she also has experience with all of the usual suspects, including tomatoes, peppers, squash, eggplant, beans, peas, and herbs. She has written detailed planting guides and more general gardening advice appropriate for beginning to intermediate gardeners.

Health

Kristen takes a holistic approach to health and especially enjoys writing about natural remedies and how diet and exercise can improve health. She believes that being active is part of a healthy lifestyle, and her favorite activities to write about include swimming, cycling, running, and (fittingly) triathlons. Her experience in this industry includes writing blog posts for medical practices, including chiropractors, audiologists, dentists, and optometrists.

Insurance

Kristen's work in the insurance industry mostly relates to the intricacies of auto insurance policies, although she also has some experience with home, health, and life insurance. She helps consumers understand what is involved in these policies, how they can determine their insurance needs, and what strategies they can use to reduce their premiums.

Kids/Family

Kristen has worked with children for over 10 years and studied childhood development in college. She is interested in educating parents about ways to raise happy, healthy kids. As a parent of a toddler, she understands the audience for these subjects, so her writing is packed with information while remaining easy for busy parents to read and understand. She has also written web copy and SEO descriptions for major national toy brands.

Real Estate

Kristen grew up hearing about real estate at the dinner table, so this is a major topic of interest for her. She loves exploring homes, looks at floor plans as a hobby, and is especially knowledgeable about the process of buying, selling, and financing real estate. She writes about staging a home for sale, making improvements to real estate, obtaining and refinancing mortgages, and other related topics. She has also written home descriptions for real estate advertisements.

Spirituality

Kristen is a follower of Jesus Christ and is very involved in her church. She also worked full-time with a non-profit Christian organization for one year. She has written Bible study curriculum and devotional guides for children and adults. Kristen also loves combining this interest with her experience in personal finance to talk about financial stewardship from a Christian perspective.

Tax

Kristen writes about personal taxes, including the vast array of tax deductions and tax credits available in the United States. She has written many articles helping individuals understand how to prepare their own tax returns and get the largest possible refund back. She has personal experience with filing taxes for a small business and can write about this process as well.

Banking

Kristen writes about banking from the consumer side, particularly in the area of borrowing money from banks through credit cards and a variety of loan products. She understands the process of applying to borrow money from a bank and how people can increase their chances of qualifying for loan products. She is also familiar with types of bank accounts and how to help consumers choose the right ones for their needs.

Nutrition

Kristen is very knowledgeable on nutritional needs and her writing on this topic has focused largely on how to use specific healthy ingredients in making balanced meals. She has also written articles about the nutritional benefits of foods and supplements. She focuses on the actual medical research behind nutritional trends and helps individuals understand how they can eat healthier meals and snacks.

Marketing

Kristen's marketing work has been mostly related to online marketing, in particular through Facebook and Twitter. She is active on these networks and has a sharp understanding of how individuals interact with businesses. Her work has included guides for getting started on these sites and tips for how to use social media effectively. She has also done some work related to more traditional forms of marketing.

Green Living

Kristen has a deep understanding of the reasons for and implications of green living, plus plenty of hands-on experience with the details. She crafts compelling arguments for sustainable practices, including recycling, buying local products, and reducing the use of harmful chemicals. Her experience includes writing blog posts, informational articles, and sales copy.

Office

Kristen understands the nuts and bolts of offices, and her work spans a wide array of topics in the industry. She has written about managing work flow in office environments, cutting costs and reducing waste, and even throwing memorable office parties. Kristen has also written product descriptions for office supplies.

Fitness

Kristen is a strong believer in the importance of fitness, and she brings that passion to her work in the industry. She has hands-on experience in many of the most popular fitness activities, including spinning, yoga, and Pilates. Her writing on the topic is clear and compelling, and her goal is to motivate individuals to take an active interest in their own fitness.

Home Living

Kristen takes pride in her personal role as a hands-on home living expert, and she brings this passion and experience to her writing in the area. She has written about home improvements, home decor, and all sorts of entertaining. Themed parties are her specialties, and her latest project at home was throwing a monster-themed birthday party for her daughter.

Other

Kristen loves taking on interesting projects that don't fit into the usual industry categories. She has written short biographies for businesspeople, web copy for niche industries, and even the postcard text for a family announcing their recent move. If a project doesn't fit into the usual boxes, Kristen is always happy to have it end up in her inbox.

Medical

Kristen has written blog posts for many medical professionals, including chiropractors, midwives, audiologists, dentists, and optometrists. She appreciates the challenge of explaining complex medical topics in a way that the average person would be able to understand and relate to. Her writing is clear and concise, while maintaining a friendly tone and an attention to detail and accuracy that is critical in the industry.

Projects by SEO Skill
SEO Keyword Requirements

Most of Kristen's work includes keyword requirements, and she has lots of practice with using the keywords naturally. She knows where to place them in the article for maximum SEO effectiveness, and she works hard to make them fit in with the flow of the writing. Kristen's work adds lots of value beyond the use of keywords, but she wants clients to know that she pays attention to keywords too!

Title/Meta Descriptions

Kristen understands the complexities of crafting titles and meta descriptions to incorporate SEO strategies and engage online audiences. She is easily able to add an appropriate SEO title and meta description to any article or blog post she writes. Her work experience also includes crafting SEO titles and meta descriptions for full websites that already have content.

Projects by Asset Type
Article

Much of Kristen's work experience has been in writing short articles of 200 to 1,000 words. She researches the topic, using client-recommended resources if applicable, and crafts the information into a compelling and accurate article. She puts her own spin on the topic, bringing her understanding of the subject to consolidate and comment on the facts.

Blog Post

Kristen's skill as a blogger is seen in her ability to engage readers in a topic from the very first sentence. She has blogged for a wide range of companies, including banks, marketing agencies, medical offices, home improvement contractors, and home living stores. She incorporates keywords into the text to increase search engine visibility and writes content directed at the targeted audience of the blog. Her posts are informative and have a voice appropriate for the audience, which ranges from comical to technical, depending on the blog.

Web Page

Kristen has written web pages for many types of companies, including full websites for a roofing company, a merchant processing service company, and a property management company. She digs deep to understand what a company's strengths are so she can accurately express them in writing. Kristen is very experienced with incorporating keywords to improve SEO for web pages, and she can write titles and meta descriptions for each page.

Copywriting

Kristen's copywriting starts with a deep understanding of the target audience and the product or service she is helping to sell. From that understanding, she crafts compelling copy that convinces the audience that they will benefit from the product or service. Her copy is subtle, yet effective, and her call to action is always compelling.

Product Description

Kristen writes brief and compelling product descriptions for a wide range of industries. She takes the time to understand the unique benefits of the product, thinks about the intended audience, and crafts a description that will appeal to the audience. Her descriptions can also incorporate SEO keywords for maximum effectiveness.

Newsletter Content

As the volunteer editor of her neighborhood newsletter, Kristen has hands-on experience with what makes a compelling newsletter article. She has helped many clients create compelling newsletter articles that people will not only read, but also find value in. She enjoys ongoing newsletter projects so she can develop a consistent and friendly voice that recipients come to recognize and trust.

Projects by Writing Style
Authoritative

Much of Kristen's work has been for clients who want to present themselves as the authority in a particular field. She writes articles based on good, hard facts, while also combining and consolidating the information to give readers true value. She writes with a strong voice that leaves readers knowing that the information they are reading is reliable and authoritative.

Conversational

Kristen is skilled at writing blog posts and articles that draw the reader in and communicate information in a way that feels like it is coming from a trusted friend. Her writing flows seamlessly from one idea to another, and she allows a topic to build on itself as she unfolds it. While maintaining a conversational voice, Kristen still understands the importance of explaining information clearly and encouraging the reader to engage with the material.

Journalistic

Kristen's journalistic work is focused on finding the facts and communicating to the reader what the story is about and why it is important. She is able to present the topic in a compelling fashion and leave the reader feeling like they just got a glimpse into a topic from an expert. Kristen is experienced with finding sources to interview when needed.

Promotional

Kristen's promotional writing experience has been primarily for company websites and for marketing endeavors. She learns what the company does and what makes it unique, then crafts these into compelling copy that makes the reader feel like this company is the best choice for the job.

Projects by Company Size
Medium Business

Kristen has written hundreds of blog posts and dozens of pages of web copy for medium-sized businesses. Her goal in this area is to showcase the business as an authority in the field and help them gain exposure and increase their market share. She has also helped businesses learn strategies for marketing themselves on Facebook and Twitter.

Small Business

Kristen's work for small businesses includes everything from creating websites to writing newsletter copy and blogging. She understands how critical image and marketing are for small businesses, and her attention to detail and personal touch make her an ideal writer for these types of projects. Kristen is also highly educated in how small businesses can market themselves on social networks, including Facebook and Twitter.

Large Business

Kristen has worked with several large businesses on projects related to web copy and blogging. She knows that these businesses have very diverse audiences, so she pays attention to layering her writing so there is something for every segment of the audience. Kristen's professional demeanor and reliability make her an ideal writer for any large business that needs to see a project through to completion.

Fortune 500

Kristen has crafted web copy for several Fortune 500 companies as part of major branding campaigns. She takes the time to understand how the company wants to present itself and then pays attention to maintaining the correct voice and tone in all her work for that company.

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