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Profile Summary
Star Rating
Completed Orders 360
Revisions/Order 0.21
Repeat Clients 55%
Last Login 9/23/2016
Location Pocatello, ID
Education Some College
Status Available
Endorsements
Article2
Blog Post2
Business1
Health1
Home Living1
Marketing1
Technology1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Throughout her adult work history writing, proofing and editing has always been a part of the job description for the majority of the positions Lisa has held, although none of them have ever been in the tradition "publishing" field. Lisa is detail oriented and enjoys all aspects of the editing and proofreading side in addition to writing, whether it is a newsletter, informational copy, articles ,or an ad for print or radio. She excels in an environment where she's given the assignment, the information, and a deadline--a text-book self-starter.
Specialties
Lisa enjoys writing articles and blog posts on health and fitness, pets, and cooking, recipes, and food. She is adept at writing how-to articles, interviews, reviews, radio and newsprint ads, newsletters and press releases. Additionally, much of her work requires knowledge and successful use of SEO practices.
Interests
Avid in health and fitness, Lisa has worked out consistently for about 20 years. She cares for a number of special needs animals (her vet calls her house their "satellite clinic") including a diabetic cat and a Chihuahua with liver failure. Aside from writing, Lisa enjoys reading, cooking, knitting and sewing in her "spare" time. She also roasts coffee for herself as well as a modest number of clients.
Education
Boise State University Communications,

Having worked in radio while in high school, Lisa considered pursuing a career in broadcasting and communications. Although her experience and background allowed her to excel in the courses she majored in briefly, it was really the writing part of the classes and the related jobs that Lisa was drawn to, giving her a reason to switch gears and follow the writing career path.


Idaho State University Magazine Article and multiple Creative Writing Courses, Certifications in all courses

Although writing has always been in the job description for Lisa no matter what job she held, when she decided to leave 9 to 5 behind and write full-time, she wanted to be sure that she was doing as much as possible to put a firm foundation beneath her career as well as further it. She excelled in every course she took and enjoyed them immensely, proving to herself and others that she could write well and that her career move would be a wise one.


Idaho State University Psychology,

What drives people to behave how they do? How can some justify lives of crime while others won't even accept incorrect change back even if it is in their favor? Issues like these have always been of interest to Lisa, so when she had the opportunity to take a few college courses, Psychology was at the top of the list. A degree and possible second career may be in the cards for Lisa at some point in the future, but for now her background in psychology has provided valuable knowledge for her fiction writing.


Certificates
Research Methods for Writers Idaho State University
Dec 2011
With more and more assignments coming her way from eHow, Lisa at times found herself tasked with writing on a subject that she had only a passing familiarity with. Determined to maintain, if not improve, the level of quality articles she wrote that provided useful information in a knowledgeable voice, Lisa sought out a class that would help her dig up information for articles, stories and other works that would allow her to write with an authoritative tone. Personal interviews, researching public records and copyright law and proper attribution were some of the valuable topics covered during the class. Lisa has since been employing much of what she learned in Research Methods for Writers, pleased to begin using the skills even before the class was completed.

The Craft of Magazine Writing Idaho State University
Dec 2005
While taking an advanced creative writing course, Lisa was introduced through one of the sections to writing articles for magazines. That small section sparked an interest that refused to be put off, so she registered for the very next class that was offered in magazine article writing. Magazine genres, crafting engaging, readable articles and submitting queries were useful topics covered in the class and it is this class and certification that Lisa credits most with helping her to write the numerous how-to and review articles she was hired to write for eHow.

Advanced Creative Writing Idaho State University
Sep 2005
Freshly finished with the initial Creative Writing course she took in the summer of 2005, Lisa was eager to follow up with an advanced course. The initial Creative Writing class served to polish up skills she already possessed as well as whet her appetite to do more writing. The advanced course turned out to be a great experience that encouraged and induced creativity in all the writers attending and helped to draw out Lisa's unique, humorous and, at times, quirky voice. The class also covered the topics of research for writing, writing for magazines and writing novels and took Lisa's talent and aspirations to a new level.

Creative Writing Idaho State University
Jun 2005
With an opportunity to take some courses through the College of Technology at ISU, Lisa selected Creative Writing as her first college course in years. It was a good match and a good choice, reigniting her passion for writing and contributing some focus on technical skills like grammar, production and editing and honing her natural writing talent.

Projects by Industry
Craft

Lisa has written a number of how-to craft articles on a wide range of topics from knitting to sewing to children's crafts.

Food

Food writing projects Lisa has worked on have included original recipes and cooking tips as well as list-type articles that detail healthy types of foods and uses for specialty foods and ingredients.

Pets

Articles Lisa has written on pets have ranged from how to make homemade treats to food advice to how to care for African Grey Parrots. With the experience she has with special needs pets, Lisa has the background to branch out more to write veterinary and pet health pieces.

Fitness

Lisa's husband owns a gym and is a personal trainer. He has also developed a piece of personal fitness equipment. Lisa edited and published the workout manual for the equipment as well as wrote and published a newsletter for his health club. She wrote copy for the product brochure and continues to write and voice radio ads for both businesses and wrote copy for a product brochure.

Nutrition

With her love of cooking and background in fitness, a nutrition education has been necessary for Lisa, although it has been a self-taught one. Articles she has written include Healthy Types of Breads, No Carb Foods, and list-type articles like The Best Oils to Cook With.

Utilities

Lisa was tapped over the summer of 2011 to write some articles on utility services for White Fence. Titles included Comparison of Verizon Phones, How to Add High Speed Internet to Your Cable Service and U-Verse Internet.

Marketing

With a background in radio and television ad writing, marketing is a niche Lisa is comfortable writing in. Whether the copy needs to appear as an informative article or have an obvious sales slant, Lisa can provide what you're looking for with expert style.

Projects by SEO Skill
Title/Meta Descriptions

Lisa currently write SEO content for clients of an SEO marketing company to place on their client's web site as well as external pages.

Link Building

Lisa currently writes SEO content for clients of an SEO marketing company to place on their client's web pages.

Projects by Asset Type
Copywriting

Lisa used to work in radio, writing and voicing/producing ads. She still writes and voices the ads for her husband's businesses.

Press Release

Most of the press releases Lisa has done are for her personal business and her husband's businesses. The sample given list here is for a non-profit organization, one for which Lisa sits on the board.

Blog Post

Lisa has written guest posts for several clients' blogs. Whether they are informative or humorous--or a combination of both--blogs are projects she really enjoys working on. So much so, in fact, that she recently started a fitness blog just for the "fun" of it. This sample was a recent assignment for a client.

Newsletter Content

The bulk of Lisa's experience with newsletter copy comes from writing for a client who owns a health club. The newsletters go out every two months to the members and focus on keeping them abreast of happenings at the club, i.e.: new classes and services being offered, welcoming new staff and updates on construction and renovations, when applicable. Typically a short informative article is also included offering workout, weight loss and diet advice or educational articles on nutrition, benefits of supplements and similar topics.

Projects by Writing Style
Authoritative

Lisa has written over 300 articles in the last year that were either "how-to" or informational, requiring an authoritative voice for all of them.

Humorous

Much of Lisa's humor writing took place during the years she worked in radio, when it was part of a typical day to write short humorous sketches to perform live or to record to be played later. Most recently she compiled a collection of humorous essays and had them published through Lulu.com. They centered around the theme of women and men and how unlikely it is that they are even of the same species, let alone from the same planet.

Promotional

Having worked at a radio station with a news room, Lisa has in her background experience writing advertisements and press releases. Lisa continues to write sales-slanted articles as part of the SEO work she does as well as writing ads for her husband's business and press releases for a non-profit organization.

Samples

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Reviews

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Endorsements

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