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Profile Summary
Star Rating
Completed Orders 442
Revisions/Order 0.34
Repeat Clients 38%
Last Login 9/28/2016
Location Port Saint Lucie, FL
Education Masters Degree
Status Available
Endorsements
Article8
Blog Post8
Web Page7
High Tech6
Business5
Technology5
Copywriting4
Script/Video4
Industry
Asset Type
Expertise
Experience
Summary of Experience
Allan is an experienced, seasoned writer and editor who has worked with clients across a wide range of industries and topics for 30+ years. He has in-depth research skills, which have enabled him to help customers seeking content on topics as diverse as commercial real estate, positive psychology, legal matters, drug rehabilitation, finance, senior living lifestyles, technology and electronics.

As a writer and editor he wrote scores of technical, marketing and advertising print pieces supporting medical electronic products for Picker Corporation (now Philips Medical) and others over many years.

In 1996 he began writing web content for The Mind Spa, and continues today providing search-engine-friendly content for companies including the Safe Teen Driving Club, Education.com, Buyerzone.com, Skyword.com, Kudzu.com and others.

His broad business and entrepreneurial background, coupled with three college degrees (one in English), enable him to create any type of content needed, whether it is educational, authoritative, "edgy" or promotional. Allan currently maintains and writes for two web sites and writes regularly for two blogs.
Specialties
Allan writes product descriptions and promotional/sales/biz dev content, press releases, news, commentary, instruction manuals, video scripts, brochures and white papers. The bulk of his assignments are for web page material and blog articles. He writes both for publication on the web and for print media. He also has a novel in production and a number of short stories to be published shortly.
Interests
Business development, Electronics, Entrepreneurship, Food, Health, High Tech, Kids/Family, Legal, Manufacturing, Marketing, Medical, Nutrition, Office, Pets, Politics, Psychology, Publishing, Real Estate, Relationships, Science, Search Marketing, Self Help, Software, Spirituality, Travel.
Education
John Carroll University Professional Management,

This degree covered virtually every aspect of managing others, ranging from human resource issues to finance and general accounting.


Ohio University Psychology, BA

This curriculum covered a mix of experimental and clinical psych issues. Allan took the degree to attain a better understanding of human behavior.


Ohio University English, BA

He knew even during high school, as a contributor to various school publications, that he'd spend a lot of time writing. Thus, the degree in English just made sense. Further, it opened the door to Allan's first job in technical and advertising writing immediately upon graduation from college.


Association Memberships
Society for Technical Communication Jun 1973
Allan joined the STC in 1973 and participated in their activities over many years.

Certificates
Information Theory UCLA
Jul 1972
This certification was awarded after completing coursework at UCLA that delved into information theory as it pertains to written communication.

Projects by Industry
Education

Allan has had several of his articles published at Education.com, a site ranked by Alexa as one of the top 2,500 sites in the U.S.

This snippet from this article is the result of a first-person interview with the Dean of Student Success at a major state university. The goal of the interview was to learn why 50 percent of students don't graduate college, and to provide advice that might help increase that number.

Electronics

Beginning as a General Class ham operator -- building receivers, transmitters, keyers, 'scopes and other gear at age 14 -- and coming from a family headed by an electrical engineer, Allan was drawn to electronics early on. After college he used his knowledge to begin work as a professional writer, producing more than 50 technical manuals for the medical electronics industry.

Finance

Allan has written for numerous interim and part-time CFO's who offer their services to small and medium businesses. Likewise, he's written for various financial sites, sometimes where the site owner wants a "punchy" article on a current financial issue. Here's the opening from one such article written in mid-2011.

Kids/Family

Teen driving crashes are the number one cause of death for teenagers. Many initiatives, such as Graduated Driver Licensing laws, have helped rein in the 5,000 per year death rate and the 300,000 per year rate of injuries. The snippet below is from an e-book titled "911 for Parents: A Guide for Parents with Young and Novice Drivers." A free document, it has been downloaded countless times by parents since its publication in 2007.

Politics

News and commentary are always in demand. Allan has actively fed the frenzy with his unique point of view on current events. With dozens of articles published for major news portals, the call for a flow of newsworthy topics that need a fresh interpretation never ends.

The article below was published during the 2011 debt ceiling limit debates.

Software

Allan has written on content management systems, cloud computing, BYOD app development as well as accounting software and other segments of the software market. This snippet is from a web page outlining a mobile app development technology.

Spirituality

As a student of "A Course in Miracles," Allan has evolved a unique point of view on human behavior and the influences we all experience in daily life. This article is titled "How My Doctor and A Course in Miracles Helped Me Beat Stress." It provides a technique anyone can learn to use to reduce stress and live a more fulfilling life.

Travel

Cuenca, Ecuador is a city of 330,000 in southern Ecuador, South America. It has appeared on numerous lists as one of "The Best Places in the World to Retire." Allan wrote this article for Yahoo (see introduction excerpted below) to summarize a month long trip to Cuenca. The article provides an inside look at reasons, pro and con, one might choose to live in Cuenca as an expat.

Self Help

With a degree in Psychology, Allan has written on numerous topics in the self-help category. These include mindfulness, emotional intelligence, "mindful loving" and its impact on relationships -- and has provided numerous book reviews to clients including "Twelve Steps to a Compassionate Life," "Stumbling on Happiness,"Positivity" and others.

This article provides guidance on mindfulness meditation.

Technology

Allan began his career as a technical writer, then was promoted to Technical Editor responsible for the quality, accuracy and adherence to standards of 10 other writers for over a decade. He has continued writing on technical topics for over 30 years.

Allan has developed content for medical electronics, GPS tracking systems, computer hardware and software, traffic signal controllers and a diverse range of consumer and industrial products.

During his tenure at WriterAccess he's written for the world's largest chip manufacturer on highly technical software topics; produced technical documentation for a cell phone repeater company; produced press releases for a prime contractor to the European and NASA space programs ... and many others.

Projects by SEO Skill
SEO Keyword Requirements

The e-commerce company Allan co-founded in 2005 has appeared on page one of Google's SERP's quite reliably for the past nine years. These results are achieved organically; no ads are purchased. "Content and relevance are king" when you're looking for top rankings in the search engines.

SEO practices evolve as Google (and others) update their criteria for defining top quality content. Allan has stayed abreast of changes and has helped WriterAccess clients seeking SEO expertise.

Title/Meta Descriptions

Titles and meta descriptions are fundamental keys to achieving good placement in search engine result pages. Each page needs its own title and description. Your website needs to observe the rules (largely established by Google), if you expect to get top placement on the search engine results pages.

Determining the best title and descriptions for your site requires a good deal of research using various online tools. It's not trivial.

Projects by Asset Type
Blog Post

Relevant, well-written blog content keeps the search engines returning to re-index your site. Following the best practices in search engine optimization is the key to achieving good position on search engine results pages (SERP's). But unless you keep that content fresh and up to date, your site gets stale. Your position in the SERP's can suffer.

In addition to the sample provided, many sites have published blogs Allan wrote.

+ BuyerZone.com provided a "Marketing Insights" page that links to several of his articles.
+ Wordpress holds blog articles he wrote a few years ago
+ Kudzu.com offers several more samples for your review:
+ Keyword Phantasmagoria - see http://www.writeraccess.com/blog/don-t-let-keyword-phantasmagoria-demote-your-website/

Copywriting

Various ebooks, numerous web articles. This sample was done when Allan served as a contract Executive Director for a large business networking and referral organization.

See the article at http://www.writeraccess.com/upload/7cfc270782338fb3f9d8e0613a2a43ac.png

Press Release

This press release was written for a web hosting company that sought a new way to generate revenue. They offered a service, which Allan named "AboutMe." For a nominal one year fee job seekers and others could obtain greater exposure via a profile page, resume and related information of interest to hiring managers.

Allan has also written press releases for companies serving aerospace, Internet security, political polling, software and other industries, .

Advertisement

Typesetters and graphic artists scoffed at laser printers as an alternative to conventional typesetting when laser printers first hit the market. Allan wrote this advertisement, published on the back cover of the monthly Society for Technical Communications magazine.

See http://www.writeraccess.com/upload/af8602f61adac20b1db999519beb004d.jpg

Article

Allan's research skills allow him to write on a wide array of topics ranging from bitcoins to tech topics to spirituality. Here's one of many short articles he wrote that explain how a girl going off to college helped her empty-nest parents cope with tech support issues in her absence.

Brochure

Allan has written brochures and sales sheets for products and services for more than 30 years. They have included promotional material for laser printers, diagnostic x-ray machines, traffic signal controllers, vacation homes in Jamaica and others.

This snippet is the opening copy for a full color, bi-fold brochure delivering basic information on the products offered by a company promoting driving safety.

Data Sheet

This data sheet provides instructions for use of a vehicle GPS tracking device. It was written for parents of teen drivers to give parents a way to monitor the driving behavior of their children. The document was provided as a free PDF download for customers who bought the tracking system.

Direct Mail

As Executive Director of a business networking and referral organization, it was Allan's job to handle business development along with related issues. This direct mail piece went out to almost 1,000 sales managers in the Atlanta area to seed the referral networking organization with new members.

Since then he has helped a multitude of business owners grow their business through direct mail.

Presentation

Allan has produced slide decks for numerous WriterAccess clients.
With a career in sales, marketing and biz dev, he wrote copy for diverse subjects including HR services, business networking and lead generation, CRM software, the Bitcoin economy, PC hardware and various software packages.

The snippet below is excerpted from a slide deck on teen driving safety.

As an entrepreneur he visited high schools in the Atlanta area in connection with his company. The visits presented safety tools and services to parents of novice teenage drivers. While it's not possible to provide the entire PowerPoint presentation here, a few snippets illustrate the approach used.

Script/Video

Working with WriterAccess clients, Allan has written scripts for videos and PowerPoint presentations including drug rehabilitation, financial services, relocation services and others. Some of these have been informational and educational, others contained a dramatic element while still others were promotional in nature.

The following snippet is from video script that was used in an Indiegogo.com crowd funding campaign.

Email Copy

It appears the Federal CAN SPAM Act along with email filtering is working reasonably well to reduce the amount of spam we all experience. If you are considering an email campaign using Constant Contact, MailChimp or any of the many services available, you'll want to take special steps with the copy you deliver to your customer and prospect inboxes to assure compliance with CAN SPAM.

Your list needs to be a clean, opted-in list. Your subject line and copy need to be crafted carefully. Your email layout needs to be "mobile device friendly," especially because a growing number of people access the web from a mobile device.

Newsletter Content

Allan has been writing newsletters since founding a retail company in 1996, and continues writing for an e-commerce company he co-founded in 2005. Newsletters are effective in retaining customers, promoting products and increasing sales.

The sample below is an excerpt from a newsletter sent to a national audience of parents with teenage drivers.

Product Description

Medical electronics, insulating materials used on satellites and space craft, traffic signal controllers, GPS tracking devices, real estate, programmable relays, Kanthal resistance wire, Roku's video streaming device -- Allan has written product descriptions for all these and many others for more than 30 years. He's up to date on technology, has strong research skills and deep experience across many industries. Whether you want a "straight-up" product description ... or one with a bit of sales-y flare, Allan will delight you with a professionally written product description.

Projects By Expertise
Research Writer

Research is the key to about 80 percent of projects Allan writes for WriterAccess clients. In the past few years he's written on well over 300 topics that required research, often in-depth. As a "power user" dating from the dawn of the PC era, he's able to dig out the facts on most any topic.

For example, when Voice Over Internet Protocol was introduced, many VOIP providers believed the new technology would lead to the default of traditional land-line phone service companies. Allan wrote articles for the VOIP provider supporting that assumption. (Of course, VOIP failed to topple the landline industry giants as some providers had hoped). One of these is included in the sample below.

Other topics that required deep research include: positive psychology; drug rehabilitation; insurance; CFO topics; investment strategy; Hadoop software; the national debt and deficit; tutorials on the uses for resistance wire; weight management and health; bitcoins ... and the list continues.

Editor

Allan served as a full-time editor for over 10 years, editing the work of ten technical writers at Picker Corporation, Cleveland, OH. Since then he has continued to write for the web and for print across many specialty areas.

Technical Writer

Allan served for several years as a technical writer for Picker Corporation in Cleveland, OH, leveraging his degree in English and his natural writing ability. With WriterAccess he's helped numerous clients create clear, concise tech documentation on products ranging from software to hardware to consumer products.

See http://www.writeraccess.com/upload/43efd14ac8b2bad7ca2bd7b850fa1d26.pdf

Copywriter

Copywriting is writing to promote a product or service. It's promotional. Over many years Allan has written hundreds of web pages and articles to promote a company's offerings.

Going back to the beginning of this hi-tech era -- when laser printers were first introduced, costing almost $4,000 -- many print shops that farmed out their typesetting began considering laser printers as a lower cost alternative to traditional photo-typesetting. The copy below is the first paragraph from a back cover ad that ran in the Society of Technical Communication journal.

See http://www.writeraccess.com/upload/af8602f61adac20b1db999519beb004d.jpg

Projects by Writing Style
Authoritative

Many WriterAccess clients seek an authoritative voice that informs, educates and convinces the reader to believe what he or she has just read. Achieving these goals requires an *active* voice. It builds trust by providing only factual information. (The Internet allows any reader to confirm your facts or find them lacking. It's critical to use original sources when providing factual information -- not someone's blog or another secondary source).

Authoritative writing avoids words like "many people agree" ... "most doctors say" ... and other weasel words.

Below is a short sample of an authoritative article written in a journalistic style. It was originally used in a monthly email newsletter.

Conversational

This article uses a conversational tone to tell a story. Writing in first person is generally used in blog articles and personal narratives.

Promotional

Allan spent most of his career in sales, marketing and biz dev. His writing talents supported him throughout his career. With his extensive background in moving products and services from his company to the customer, he gained a real-world understanding of what's required to "close the sale." This is reflected in his writing.

Projects by Company Size
Small Business

Allan served as a contracted VP of Business Development for a .NET software startup during its incubation period at the Georgia Tech Advanced Technology Center. He also served as Executive Director for a large Atlanta-based business referral and networking organization. Further, he founded three companies and currently serves as CEO of a company that helps parents with safety issues surrounding teenage driving.

Below is a snippet from Sales Guide that defined the entire sales and marketing process for a .NET software development company. This excerpt is from the "Introduction" section of the Guide.

Fortune 500

At Picker X-Ray (now Philips Medical NYSE:PHG) Allan oversaw the writing, editing and management of the company's technical documentation. 11 years.

At AST Research (Irvine, CA) he worked as a Major Account Manager, selling to NASA, Florida Power & Light and other Fortune accounts. Five years.

Working at Data General (now EMC2) Allan covered the East coast from Maine to Miami as a sales rep. Eight years.

At Administaff (now Insperity NYSE:NSP) he served as an HR sales consultant, working with accounts in the Atlanta area. Two years.

This Fortune 500 background gave him a grounding in the practices and structure of Fortune companies. In each case his writing talents contributed to his success. The excerpt below is from a Major Accounts Program document he created while serving at AST Research.

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