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Profile Summary
Star Rating
Completed Orders 1,932
Revisions/Order 0.12
Repeat Clients 55%
Last Login 7/24/2016
Location Phoenix, AZ
Education Masters Degree
Status Available
Endorsements
Blog Post28
Web Page16
Real Estate12
Article6
Finance6
Health6
Marketing5
Kids/Family4
Industry
Asset Type
Expertise
Experience
Summary of Experience
Linsay has written professionally since 2004. Her background lies in academic writing and research -- she has a master's in anthropology and a master's of library and information science -- and she's worked in non-profit development and corporate community relations, writing grants, composing newsletters, managing campaigns and creating marketing materials. She's written more than 4,000 SEO (Search Engine Optimized) articles on topics ranging from gardening to green living, travel to parenting, health to nutrition, women's issues to finance, SEO techniques to real estate, insurance to fitness. Her work has been published on USA Today, Houston Chronicle, Sitterfied, Motley Fool, Trails Travel, Livestrong, San Francisco Chronicle/SF Gate, the Nest, Modern Mom, AZ Central, Global Post, Hidden Valley Ranch and Pureformance.com. She's also created content and landing pages for company websites, ghostwritten e-books and white papers, and written more blog posts than she can count. Linsay's currently employed as a copywriter/content creator for an international education company.
Specialties
Linsay can write (almost) anything that requires research, including articles, blog posts, research pieces, product descriptions and press releases. She's well-versed in AP, APA and AAA style and can tailor her writing style to your specific audience, whether you need funny, authoritative, narrative or conversational articles -- or want an article that sounds like it was written by a snarky, sarcastic bugger.
Interests
Linsay loves reading, traveling, cooking, gardening, sailing, hiking and spending time with her amazing kids and her awesome husband.
Education
Western Washington University Anthropology, MA

Focus on socio-cultural anthropology


University of Southern Mississippi Library and Information Science, Masters of Library and Information Science/MLIS

Focus on bibliometric research


Honors and Awards
Women's Studies Scholar Award for exceptional research and writing; project involved primary research into women's status within the Whatcom County justice system.

Writer's Choice Award Linsay's article "Extreme Shade Plants" on the topic of gardening in the shade received a $1,500 award in the Demand Media Writer's Choice contest.

Association Memberships
American Library Association

Progressive Librarians

American Anthropological Association

Certificates
Inbound Certificate Hubspot
From the Hubspot site: "Inbound Certification helps you stay on top of the latest trends in the inbound world...The content spans the entire Inbound Methodology from how to attract visitors with content and website optimization, to how to convert visitors into leads, close leads into customers and then delight those customers into promoters." So there you have it!

Projects by Industry
Garden

Linsay has written more than 1,000 gardening articles for sites such as the San Francisco Chronicle/SF Gate and local nurseries on topics ranging from xeriscaping to rain gardening, using native plants to choosing salt-, deer- and drought-resistant species. Her article "Extreme Shade Plants" won a $1,500 reader's choice award from Demand Media. Ironically, after moving from the Pacific Northwest to the Sonoran Desert a few years ago, her (many and varied) attempts at gardening have been, shall we say, less than awesome. But she's working on it. Cause let's be honest here, plants are awesome!

Green Living

Linsay's green creds = She recycles! Composts (which, in Phoenix, is more like a science experiment)! Brings her own bags to the store! Attended a super-crunchy liberal arts university! Drives a 40MPG car (OK, full disclosure, the 40-mpg car was recently traded in for a massive Canyonero that will pull the pop-up camper)! Used to live in Seattle! Plus, she has written about topics like solar panels, solar ovens, pet-safe weed killers, soil and water conservation, geothermal energy, water-wise gardening, eco-friendly real estate remodels and eating/cooking/gardening with organic foods.

Health

Health - Linsay is all for it! She's written articles, features and blogs on topics like healthy eating, exercising, heart-healthy cooking, vitamins and weight loss. She's also a writer/editor for Pureformance.com, an innovative wellness/fitness start-up that incorporates nutrition, exercise and mindfulness with a healthy dose of super deep thoughts. Yay for philosophy and exercise! Her work appears on sites like Houston Chronicle, AZ Central, Global Post, Pureformance, Livestrong and FRS.

Kids/Family

Linsay has two little beasties of her own, so she knows a thing or two -- seriously, it often feels like just one or two things -- about the craziness of life with kids. She's written kid-centric articles on topics like traveling with children, mindful parenting, cooking for the family, green living with kids, and kid-friendly activities, hotels, restaurants, and attractions in various locales around the U.S. and the world. Her parenting articles are published on sites like USA Today Travel and Sitterfied, and she's ghostwritten for a number of parenting, child therapy and child health blogs.

Non Profit

Before leaving the "lucrative" world of non-profit for the equally lucrative but even less stable world of freelance writing, Linsay was a grant-writer/fundraiser for non-profits and foundations. She has written about grant writing, fund raising and non-profit organizations in various regions and fields, and has written numerous successful grant proposals (up to $750K, thank you Bill Gates), annual reports, direct mail campaigns and newsletters.

Travel

Linsay used to work in the airline industry -- yes, she was that annoying person at the gate whose only goal in life was to make your trip hellish -- and she's traveled extensively since childhood. She's also written more than 1,000 articles and blog posts on hotels to hostels, cruises to bicycle tours, honeymoons to adventure travel, and budget to luxury travel for sites like USA Today Travel, Trails.com and Vacation Maine. She currently "satisfies" her wanderlust by writing for an international education company.

Nutrition

Linsay just looooves to eat but she doesn't want to have to someday be hoisted out of her living room by a crane, so she attempts to eat as nutritiously as possible. She's written nutrition, diet, cooking and healthy eating articles for sites including Hidden Valley Ranch and Livestrong. Of course, she's ironically eating a cro-nut while she writes this.

Women

Linsay's primary research on the impact of electronic journals on women's representation in academic publishing was recently published in the journal LIBRES. She's done extensive research on the impact of U.S. population policies on women's access to reproductive health care in the global South, as well as published research on the impact of intellectual property laws on women's access to HIV/AIDS drugs in developing countries.
She's also published articles, blog posts and a couple of chapters in an e-book on sex, gender and women's issues, such as the evolving nature of women's roles and rights in education, the workplace and society; the influence of social media and the Internet on gender roles and male-female relationships; transgender issues; and global women's issues.
Plus, she's a woman, so that helps.

Real Estate

Linsay has published on topics such as remodeling to sell, short sales, foreclosures, staging, moving, commercial real estate development, property management and real estate demographics. She's created several real estate websites from the ground up and has ghostwritten countless real estate blog posts for commercial and residential Realtors. She's also written numerous Realtor and mortgage loan officer bios. She currently writes for the real estate section of SF Gate/San Francisco Chronicle with an emphasis on landscaping to sell in the Bay Area.

Fashion

As you would expect from a mother of two living in suburban Phoenix, Linsay is a paragon of high style - namely, styles found on Target's 75%-off rack. Seriously, she looks both fierce and fabulous when she's engaged in the glamorous activities that make up her day-to-day (when she's not writing, of course), like changing diapers, putting the d**m toys back in the d**m toybox for the umpteeth time, and driving her kids back and forth to playdates. She puts this razor-sharp fashion sense (most of which has been gleaned from watching every episode of Project Runway, ever) to work in her articles about fashion. Make it work!

Humor

Linsay can be funny, especially after she's had a few drinks -- not that she would ever drink and write, how dare you suggest it! However now that Linsay has kids, she has to keep her constant snark monologue to herself, rather than uttering it out loud and damaging their tender, fragile psyches. But hat's good news for you, because her built-up reservoir of snide observations on the human condition must have an outlet lest her head explode. And if she runs out of ideas, she just inserts the word "Santorum." Seriously, try it. Works every time!

Insurance

Like everyone, Linsay believes that insurance is an inherently exciting, sexy and glamorous topic -- ahem -- but she does her best to spice it up even further. Just TRY to keep from laughing out loud while you read her writing sample about Florida's no-fault insurance law. She's also written about several aspects of the insurance industry, from personal health to auto, and her work appears on national and local, independent insurance company pages.

Politics

Linsay is a political junkie of the worst kind; she gets very worked up when reading about politics so has to limit her time on Salon and HuffPost. She loves to write about politics, though, and is (mostly) capable of keeping her biases -- which are strong and many -- to herself, even through the word "Santorum" makes her giggle every time she hears it.

Finance

Linsay has written finance articles for the Motley Fool website and created blog posts, articles, downloadables and web pages for a number of investment companies, including a politically progressive financial advisor and a company that provides passive investment services to high wealth individuals. Topics range from the stock market to budgeting, definition of economic terms to investing, the role of the Federal Reserve to estate planning.

Food

Mmmmm... donuts. Linsay likes to cook and to eat, and she loves to read and write about it, too -- in fact, she's completely obsessed with Cook's Illustrated. Most of her food-related articles center on nutrition, menu planning and organic eating and have been published on sites like Hidden Valley Ranch and AZ Central. She's also the writer/editor at Pureformance.com, an innovative wellness start-up with a focus on incorporating healthy eating as part of an overall fit lifestyle.

Home Living

Not many things are more exciting than air ducts, HVAC systems and cement fiber siding. Linsay knows this because she's written about all of them, including a rewrite of an entire air duct website as well as home improvement articles on topics like kitchen remodels, landscaping and foundation repair.

Search Marketing

Though sometimes it seems like navel gazing, Linsay has ghostwritten many blog posts about... you guessed it, blogging -- or more specifically, blogging with search engine optimization intent. She's also written posts about online marketing for small businesses, B2B marketing and using SEO to drive traffic.

Consumer Goods

Linsay's a compulsive reader -- she's compelled to read every bit of text she sees -- but she absolutely hates commercials and and she really hates reading boring product descriptions! To remedy this, Linsay loves to write entertaining descriptions that grab the customer's attention -- and get them to click and buy.

Projects by SEO Skill
SEO Keyword Requirements

Most (all?) of the assignments Linsay has written for clients have involved key words. Though sometimes making keywords blend seamlessly into a piece of writing is easy, mostly she's had to figure out clever, creative ways to work in some really obscure, unrelated phrases into seemingly unrelated topics.

Link Building

Linsay understands that link building is an important way to up your search engine ranking, drive traffic and increase your site's overall "quality." As such, she incorporates links to other, **credible** sites into her work whenever it's appropriate. Pretend the websites in the sample below are links.

Title/Meta Descriptions

Honestly, because of the nature of doing freelance work on sites like WriterAccess, most of the assignments Linsay receives already have a title chosen. But for the ones that don't, Linsay totally gets how to incorporate key words, short and long-tail, into titles, subtitles, meta-descriptions and alt tags.

Projects by Asset Type
Article

Linsay's written more than 4,000 search engine optimized -- SEO -- articles on a wide variety of topics, from travel to gardening, Drupal to WordPress, finance to parenting, green living to real estate, SEO practices to gladiators (Seriously, gladiators). Her articles appear on sites such as the Houston Chronicle, Motley Fool, USA Today Travel, Hidden Valley Ranch, Vacation Maine, San Francisco Chronicle and Livestrong.
She's published academic articles on subjects such as intellectual property rights and AIDS pharmaceutical distribution in the developing world, and gendered trends in library and information science academic publishing.

Grant/Proposal

Linsay has researched, written and successfully submitted a variety of grants for non-profit organizations (child abuse prevention, education, services for immigrants) and environmental foundations.

Blog Post

Linsay's ghostwritten blog posts on topics ranging from green living to parenting, credit card reporting to residential real estate, travel to home improvement.

Web Page

Linsay has written and rewritten landing pages -- including home, about us, services, mission statements, goals, background, history, etc. -- for investment, real estate, insurance, HVAC, moving companies, dental offices, finance companies, fitness, audiologists, psychologists, therapists, limo services, nutritional supplement retailers, and many more.

News Story

Linsay has written news stories on topics ranging from international organic produce standards to politics.

Brochure

Linsay has written product descriptions for online brochures. Products include sporting goods, electronics, clothing and accessories.

Annual Report

As a grant writer and fund raiser for non-profits and foundations, Linsay was responsible for writing annual reports.

Book

Linsay has ghostwritten content for an e-book that explores the role of the Internet in gender roles and sexuality among today's college students; part of an academic volume of research focused on municipal economic development in the age of social media; several e-books about real estate for home buyers and seller; three e-books about nutrition, fitness, exercise and mindfulness; an e-book on passive investing; and an e-book about the role of the feminist movement in today's male-female relations. Whew.

Product Description

Linsay has written hundreds of product descriptions for items ranging from shoes to outdoor gear, exercise equipment to jewelry, electronics to socks. Her goal? To write engaging -- or even humorous, when appropriate -- content that keeps readers engaged and encourages them to click and buy.

Projects By Expertise
Research Writer

Linsay loves to perform research and most of the more-than 3,999 articles, blog posts and other assignments she's completed have required it.
Her two master's degrees -- one in anthropology, one in library and information science -- provided her with extensive experience using both primary and secondary research sources. Her own primary research has been published in academic journals.

Projects by Writing Style
Authoritative

Because Linsay is a mom, she is used to ordering other people around all day long. As such, she has written many articles and blog posts using an authoritative -- that's just a nice word for "bossy" -- voice. Plus, as an experienced researcher who holds two master's degrees, she's well-versed in the use of an authoritative, even academic, voice.

Conversational

Linsay often gets requests for pieces that read as if the author was having a casual conversation with a friend. This informal, friendly style is pretty much her favorite voice to write in.

Humorous

Linsay loves to let her inner snark out through her writing. She's written many blog posts and product descriptions that are, unlike this description, funny.

Journalistic

Linsay has written several articles using a journalistic style -- engaging and narrative. She loves doing research -- she has two master's degrees and her own personal research has been published in academic journals -- and enjoys combining disparate resources into accessible, readable formats.

Promotional

Linsay has attempted to convince people to buy, use, try, believe in, travel to, visit or support various things, ideas, destinations and products by writing in a promotional style, incorporating calls to action, and using urgent language. So hire her now, because time's running out! Click here to order Linsay's exclusive writing services -- but don't delay, the clock is ticking! (See how that works?) Her day job is in marketing, so she knows how this nonsense works.

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