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Profile Summary
Star Rating
Completed Orders 144
Revisions/Order 0.35
Repeat Clients 26%
Last Login 9/7/2016
Location Greenville, SC
Education Some College
Status Available
Endorsements
Article2
Education2
Copywriting1
Transportation1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Stasey has been writing for the web for over 20 years. She has five years of ad agency experience, where she was responsible for bringing in millions of dollars with her creative prowess--including ad copy, email campaigns, web content, new business pitches and direct mail pieces. She was known there as "The Tagline Machine," and because of her ability to wow the client, Stasey was central to every new business effort the agency sought, winning blue chip clients and even an Addy award.

Stasey has been freelancing for many years as well, making it her goal to learn and master the art of Search Engine Optimization (SEO) copy. Stasey believes writing SEO is an art, because the copy must flow seamlessly while still compelling the reader to that all-important call to action -- without the text having the appearance of keyword stuffing.

Stasey's work appears on hundreds of web sites in the form of written content, meta data for search engines, PPC (pay-per-click) ads, sales pages, ads for ebooks, full-blown web sites, banners, taglines, SEO articles and catalogs.

She has won awards from various newspapers for her creative writing.
Specialties
Stasey specializes in writing for the brand she has been assigned. An ambassador for the brand, Stasey seeks to fully understand the tone the client wishes to represent, their business, the call to action, as well as the type of content requested.

Taking the time to do the research required, Stasey has the gift of providing content relevant to the topic and in synch with client mandates, while staying within the boundaries of the assignment.

If the client desires humor, Stasey can certainly provide that! If the client desires a more technical piece that is instructional or purely informative, Stasey always hits the mark.

Deadline driven, Stasey has delivered full copy for several attorney web sites, restaurants, realtors, moving companies, as well as hundreds of product descriptions for catalogs--ranging from toys to fashion to household decor.

Born into a family of writers, Stasey follows in her father's footsteps who was a blue chip reporter and news anchor. She can't imagine doing anything else but writing, and finds her best ideas by the water.

Also known as "Gadget Girl," Stasey is never without her notepad app, so she can record an idea or capture a solution posed by a client.

Stasey owns a Mac as well as an iPad, two tablet PCs and who knows what else she's added by now.

A photography buff and PhotoShop guru, Stasey's clients often reap the benefit of photos taken by Stasey herself, saving them the cost of having to hire a photographer or purchase photo rights.
Interests
A music fiend, Stasey enjoys Christian rock, classic rock, swing and rockabilly.

A bookworm and arm chair detective, she can often be found curled up with the latest true crime novel.

Stasey is also a collector iPods, laptops, tablets and any other kind of electronic device she can get her hands on.
Education
Florida State University Marketing,

Stasey studied English, marketing and advertising at Florida State University.


Honors and Awards
Golden Pen Award from the Dallas Morning News Oct 2008
Stasey's wrote an essay from the heart about leaving the big city and going to a small-town family reunion. This was hailed in the Dallas Morning News.

She also had several letters to the editor published, on subjects ranging from being a single parent at Christmastime to teenage gang issues.

Best Creative Direction for Employee Onboarding Kit Apr 2004
Stasey created a kit which contained an egg planter: a small fake egg which, when opened, would serve as a small planter that would adorn the new editor's desk. The new employee could plant her seed in the planter and "grow" within the company.

The idea of the egg was presented to an agency of over 3,000 people by a grown man in a chicken suit who represented a seasoned ad agency pro. He was rolled out onto the stage and then popped out of the egg to greet new editors.

The egg came with original copy that read (in part):
Don't worry! You are not always going to be little! Nurture yourself with knowledge and culture daily and grow with us. Welcome to the farm!

Association Memberships
Copywriters Guild Stasey is a member of Copywriters Guild, a group where writers gather to discuss evolving digital opportunities, best practices and e-learning.

SEOM Stasey is a member of SEO SEM Social Media, which focuses on methods to optimize web sites using SEO keywords and SEM strategies.

Advertising Professional Stasey is an active member of Advertising Professional, where discussions center around staying abreast of using social media to propagate branding and product messaging.

Certificates
Information Mapping Specialist Information Mapping
Sep 1998
There are two kinds of readers. "Scanners" and "full copy readers."

Information Mapping is a method of categorizing and labeling information that is suitable for both kinds of readers. It is a specific taxonomy that is useful for web content, especially when displaying user help, technical information, glossaries or product descriptions.

ITIL ITIL


Projects by Industry
Humor

Stasey has written several keyword articles for ebook authors, containing humor as the central element. Her pre-sales page for Match.com was noted by many as being "laugh out loud funny."

When Stasey found herself with an assignment of writing 30 SEO articles on urban chicken coops, humor was her savior. With Stasey's imagination and unorthodox sense of humor combined, the end result was assignment completed - and the client falling on her face laughing.

Legal

Stasey has a knack for capturing the essence of the types of law practices, the attorneys' philosophies, as well as the tone conveyed. She has written full web sites (content and SEO) for lawyers specializing in bankruptcy, divorce, and child custody lawyers--and has even tackled the tricky subject of DUI and crime.

Marketing

Stasey has written product descriptions for catalog items including decor, toys, bedding and bath accessories. She cut her teeth on writing product descriptions for long distance package offerings for the world's first dial-around (Excel), long since out-dated. From there, she wrote in layman's terms for the call center employees who would have to explain certain packages to callers who were unfamiliar with the offerings and packages. Since that time, Stasey has written for a myriad of online catalogs.

Banking

This client specified the purpose of this PPC (pay-per-click) campaign was to inform community bank and credit union presidents, IT folks, marketing department, etc. on the ROI and effectiveness of online advertising around the "leave your bank" media. They requested an informal, humorous message that would be served upon the reader clicking the PPC tag "Click Here to Leave Your Bank," which was also created by Stasey.

High Tech

Stasey believes that keeping up with technology is a must and the mainstay of her continuing ability to write about new high-tech concepts and offerings. She has written user help files, user FAQs, program installation steps and process documentation for quality assurance test plans and test cases. Stasey is one who does read new release notes for updates to her software. She is self-taught with HTML and CSS.

Auto

Before joining WriterAccess, one of Stasey's main clients was a major auto dealer known worldwide. She wrote the monthly newsletter for opt-ins, as well as product "reveal" landing pages, site and email content.

Stasey has contributed to award-winning creative for both Toyota and Lexus, from new product reveals to the content on their respective web sites. It was Stasey's assigned duty at the agency where she worked to write the monthly Toyota Racing Development newsletter, which involved interviewing race car drivers and Toyota personnel.

Pets

Stasey has written web sites for kennels, dog adoption agencies and informative articles on specific breeds--requiring her to use her impeccable research skills. Stasey has the added advantage of being an animal advocate and dog lover, so she enjoys projects where she can write about our furry friends.

Health

Stasey has written numerous articles on health, including advice on how to purchase equipment, running or climbing gear or start a new health regime. She has produced copy on types of teas that are good for the body and mind, as well as a published piece on how to work out at home with no equipment--even how to stay physically active when unemployed.

Gaming

Stasey has crafted articles with regard to fishing, because it is one of her favorite sports. This article was an easy A for Stasey; however, it is Stasey's policy to perform all the research necessary to write about any sport or game she has not had experience with, and she still hits the mark! This was the case at the ad agency, where Stasey found herself writing help files for online games for the Sony gameboy!

Business

In her capacity as Editorial Director at a worldwide ad agency based in Dallas, Stasey has been involved in numerous Statements of Work, where goals and objectives for a project were outlined and documented. These documents evolved from discovery meetings with account directors who had close relationships with clients and prospective clients. As a freelancer, Stasey has produced SOWs independently for clients including Ag-Power and Tammy Lane Productions.

Projects by SEO Skill
Title/Meta Descriptions

One of Stasey's freelance clients required an extensive rewrite to their web site, incorporating SEO into the content. This mandated re-naming all site tags and meta content, and then re-writing the content to be in line with the new SEO data. Creating the keywords and then writing to them is a large undertaking for any writer, since the client has entrusted the writer with researching the industry and the company's services in order to arrive at the most appropriate keywords for the web site.

Projects by Asset Type
Copywriting

Stasey has written SEO several web sites, blogs, articles, sales copy pages, to the delight of her clients. She specializes in SEO.

Catalog

Stasey has written a multitude of product descriptions for catalogs including home decor, bath and bed accessories and fashion accents for the home.

Script/Video

Stasey has written introductory scripts for Internet podcasts, all of which were used word-for-word by the client.

Projects By Expertise
Copywriter

Stasey is a published, award-winning copywriter who has tackled a myriad of types of copy--from essays for newspapers, to ad collateral, email campaigns, web content, press releases and articles.

Research Writer

With every assignment comes a little research, or a lot of research. Stasey is incredibly adept at "web scraping," finding the information she needs, making a point to learn the language and then regurgitate client-pleasing copy.

Journalist

Stasey has journalism in her blood, having contributed several published and award winning articles to various newspapers in her life. She enjoys the challenge of writing fact-based pieces that speak to specific statistics in a journalistic style.

Projects by Writing Style
Humorous

Below is an article written for a dating site. Everyone has commented that it is "hilarious." Humor is a gift that shines through naturally in much of Stasey's writing. She has written comical essays, funny poems, slapstick humor and blog posts that poke fun of news stories or editorial fails.

Her greatest achievement while working for WriterAccess were the 30 SEO articles on urban chicken coops (Variations on the spelling of the word coup is for SEO purposes)

Promotional

Having done most of her professional writing in the agency arena, the bulk of Stasey's writing and editing was promotional. While serving as Editorial Director at a well-known ad agency, she was a direct contributor to H-E-B grocery store emails where specific products were being promoted, as well as Best Buy, Brinker Restaurants, Hewlett Packard and many more.

Projects by Company Size
Fortune 500

Stasey was the writer of a monthly newsletter for one of the top electronics stores in the United States. She also helped construct, optimize (using SEO) their web presence: MyRewardZone.com. Stasey also supervised the team of writers who developed "trigger emails" for opt-in customers, direct mail pieces, as well as banner ads and email/landing page campaigns.

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