Carrie has been involved in marketing, copywriting and the evolution of SEO for many years. Carrie tells us that "Over time, the details and search-engine rule-book have changed rapidly, but the overall idea has remained the same: interesting, well-targeted content will always achieve its purpose. It will sell products, build reputations / brands and create connections." She stays current with the latest successful SEO strategies for businesses large and small.
Carrie is a full-time writer, researcher and expert marketing consultant. She helps businesses establish themselves as experts in their field by brainstorming engaging, authoritative and popular content for blogs, white papers, landing pages and more. She also generates original concepts for new business websites, authoring content for enitre sites, including About Us, Products and Services, and FAQ pages. She excels at striking just the right tone to convey the personality of the business - from casual, folksy and friendly to humorous and edgy to factual and authoritative to elegant and sophisticated.
Recent published work: includes AOL (in the travel, health and careers sections), eHow (DIY, craft, special education and pet care/animal articles), Bright Hub (health section) and DailyGlow (skincare) and more. Small business websites that she's developed content for include: computer game design firms, real estate agencies, home health care agencies, marketing/sales education websites, heating and air conditioning contractors and more. See SAMPLES in Carrie's profile.
Health writing: Carrie gained extensive health care writing experience from her position as communications manager for a national women's health care non-profit and their group of clinics. During that time, she created physician-reviewed website content, print and email newsletters, brochures and other informational pieces. The goal of the position (and the writing) was to educate the general public, clinic patients, government legislators and volunteers about health issues as well as to raise funds.
Talent-focused writing: Carrie also has an extensive background in the entertainment field, working for various divisions of Warner Bros. for 10 years. Her experience includes writing content for specific film websites and TV projects plus online fan clubs, e-commerce websites and merchandising materials for well-known musical artists. In total, she has over 10 years experience writing all styles and types of material to reach many different audiences - online and in print.
Ecommerce and Product writing: At Citysearch.com, the well-known online city guide, Carrie was responsible for writing reviews of hundreds of businesses and products, while running the web design and QA departments over a period of 4 years.