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Profile Summary
Star Rating
Completed Orders 559
Revisions/Order 0.14
Repeat Clients 58%
Last Login 9/30/2016
Location Albuquerque, NM
Education College Diploma
Status By Appointment Only
Endorsements
Blog Post6
Article5
Web Page3
Health3
Consumer Goods2
Marketing2
Medical2
Copywriting1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Carrie has been involved in marketing, copywriting and the evolution of SEO for many years. Carrie tells us that "Over time, the details and search-engine rule-book have changed rapidly, but the overall idea has remained the same: interesting, well-targeted content will always achieve its purpose. It will sell products, build reputations / brands and create connections." She stays current with the latest successful SEO strategies for businesses large and small.

Carrie is a full-time writer, researcher and expert marketing consultant. She helps businesses establish themselves as experts in their field by brainstorming engaging, authoritative and popular content for blogs, white papers, landing pages and more. She also generates original concepts for new business websites, authoring content for enitre sites, including About Us, Products and Services, and FAQ pages. She excels at striking just the right tone to convey the personality of the business - from casual, folksy and friendly to humorous and edgy to factual and authoritative to elegant and sophisticated.

Recent published work: includes AOL (in the travel, health and careers sections), eHow (DIY, craft, special education and pet care/animal articles), Bright Hub (health section) and DailyGlow (skincare) and more. Small business websites that she's developed content for include: computer game design firms, real estate agencies, home health care agencies, marketing/sales education websites, heating and air conditioning contractors and more. See SAMPLES in Carrie's profile.

Health writing: Carrie gained extensive health care writing experience from her position as communications manager for a national women's health care non-profit and their group of clinics. During that time, she created physician-reviewed website content, print and email newsletters, brochures and other informational pieces. The goal of the position (and the writing) was to educate the general public, clinic patients, government legislators and volunteers about health issues as well as to raise funds.

Talent-focused writing: Carrie also has an extensive background in the entertainment field, working for various divisions of Warner Bros. for 10 years. Her experience includes writing content for specific film websites and TV projects plus online fan clubs, e-commerce websites and merchandising materials for well-known musical artists. In total, she has over 10 years experience writing all styles and types of material to reach many different audiences - online and in print.

Ecommerce and Product writing: At Citysearch.com, the well-known online city guide, Carrie was responsible for writing reviews of hundreds of businesses and products, while running the web design and QA departments over a period of 4 years.
Specialties
Carrie enjoys, and has extensive real-world experience, writing web content of all types, articles with natural-sounding SEO, blogs, reports, promotional, marketing and sales materials, reviews, how-to articles, tip sheets, advertising, product descriptions and new site content (about us pages, products and services pages, FAQs and more.)
Interests
Carrie enjoys film, music, literature, dancing and playing basketball (badly) for fun.
Education
Platt College Graphic Design, Associate's

Graphic design, web content and creating an addictive user/customer experience


CSU Northridge Journalism and Psychology,

I also have an Associate's degree in Graphic Design from Platt College.


Honors and Awards
Web Design and Productivity Carrie won several quarterly awards for productivity and for web design while working at Citysearch.

Projects by Industry
Auto

Carrie has written previews of upcoming new model cars, tire performance comparisons, auto insurance articles, articles about donating your vehicle to charity, copy for auto dealer websites and more. Carrie is experienced at including appropriate key words in addition to those requested by the client. This ensures that a variety of search engine users can find the article or blog on the client website, leading to more traffic for the site. You can read her article on Ford Fairlane Interior Options on eHow. See samples link below.

Career

Carrie writes career outlooks and overviews for AOL.com, tips for advancing your career, emotional intelligence in the workplace, what you should never say on your resume, how to use social media to build your personal brand, how to survive layoffs - and many other related subjects. Please see a sample below.

Craft

Carrie has published many diverse DIY and How-to projects like how to make a cloche hat, a bird house, a duct tape dress, various costumes for Halloween for the eHow.com website and more. She has earned a 4.7 writer rating (5 is the highest possible rating) from the editors of the site.

Education

Carrie is an an experienced education writer with several years of experience creating web content with natural-sounding SEO. She's written on elementary and special education for children and teens.

She's also done significant research on various university masters programs, Ph.D requirements, application guidelines for grants and scholarships, how to choose the right college, online degrees and more.

Carrie has also written about classroom furniture and setting up a successful learning environment for NovaDesk and many other clients. See a published sample below on educating children with special needs. Also included is a sample on engineering education at the university level.

Entertainment

Carrie's 10 year career in music and film marketing (working for Warner Bros.) has included writing bios, advertising copy, web content, ghost-writing blogs, corporate blogging, social media messages and much more. Carrie is adept at choosing and incorporating key words as necessary and keeps current with the ever-changing SEO best practices. See below for samples!

Fashion

Carrie has written extensively on fashion, style and clothing, including creative product descriptions with SEO for e-commerce, catalogs and online stores. She's published reviews of jeans, designer profiles, what's hot in your city, trends, fashion reviews, fashion trend articles, how-to articles plus many more topics. See sample below!

Finance

Carrie worked in banking for 2 years, learning all the functions of a typical branch including cross-selling, loan facilitation and internal audits. She has written articles on the recent banking/ mortgage scandal, credit card rates and perks comparisons, marketing for financial products and institutions and more. See a sample below.

Green Living

Carrie has written extensively on "green" subjects. She wrote the entire web content for Matthew Modine's environmental non-profit bicycleforaday.org. Carrie also writes articles and blogs on topics such as solar panels - are they worth the cost?, bicycling to reduce your carbon footprint and more. See a sample below!

Green Products

Carrie has written articles and blogs on many green energy subjects and green lifestyle articles including topics like solar panels, "green" cleaning products and much more. She's also written web content for environmental non-profits such as Matthew Modine's bicycleforaday.org. Since site was originally written, client has changed some text which now has some incorrect grammar. The Press page has not been altered and is still a good example. Or click the sample link below for a product sales page for "bio-glass" for GoGranite's website.

Hardware

Carrie has written for many hardware, home improvement and DIY do it yourself how-to websites. She's handled everything from comparisons of screen doors, how to install a basic door alarm, how to purchase an angle grinder and more. She's written about and for the HVAC industry, including the importance of sizing and choosing equipment of the proper capacity, options in geothermal installations, both ground and water source, solar energy options and how to determine the solar potential of your home, etc. See a sample here below.

Health

Carrie served as communications manager for a national health care non-profit, where she was responsible for writing website content about women's health, fundraising newsletters, clinic brochures and informational pieces about medical procedures. She has also written medical career guides, medical test explanations and medical condition descriptions. Projects included web content to educate the general public, gain support from government legislators and recruit volunteers as well as raise funds for non-profit health care.

Carrie has also written articles and blogs on detox diets, fat loss, healthy eating, vitamins and supplements, etc. for well-respected sites such as: Livestrong.com and AOL.com Health.

Humor

Many of Carrie's clients request a humorous or light touch or a witty style. She's happy to oblige and has written many irreverent "deal" emails in the style of Groupon. She's written various levels of humor from subtle puns and play-on-words to complete irreverence to non sequitur humor. See a sample below!

Insurance

Carrie has written on all types of health insurance and issues - new insurance changes and legislation, auto, home and renter's insurance, life insurance issues, self-employed person's business liability and HSAs, errors and omissions insurance, worker's compensation, comparisons of US insurance to coverage available in Europe and more. See a sample below.

Kids/Family

Carrie has written articles for kids and about children for AOL and eHow.com. Subjects include: how to take care of your pet, how to brush your teeth, types of music lessons best for kids and more. Carrie is skilled at writing for specific grade levels or age levels to ensure understanding. To ensure reader comprehension, she uses specialized tools to verify the reading level of her articles before supplying them to the client. Writing for kids of various ages or writing about kids (parenting, education) is no problem. See a sample below!

Medical

Carrie has written medical career guides for AOL.com, medical test and medical condition explanations, health articles, dental blogs and more. As Communications Manager for a national healthcare non-profit and created informational web content and marketing brochures about the best hospital for certain types of surgery and more. See a sample below!

Office

Carrie has written career advice and office dynamics articles on how to handle office politics, getting along with your pod-mate, getting used to suddenly not having an office, and other related subjects. She's also written related topics like how use social media to further your career, how to build your personal brand and how to deal with layoffs as the employer or employee. See a sample below!

Pets

Carrie has written on how to take care of your pet bird (kids audience), how to start a pet-sitting business, teaching a puppy not to bite (AOL.com) and other pet how-to articles on eHow. Carrie's a real cat person, but loves all animals. See a sample below or contact Carrie to request a more specific sample.

Real Estate

Carrie writes real estate content, such as descriptions of property and homes, articles on how to market your business to new homeowners, newsletters and advice on different types of new roofing choices for homes and much more. She's also written about related subjects like the recent mortgage and foreclosure crisis and market effects - and more!

Search Marketing

Carrie has worked in the marketing field for many years for industry giant Warner Bros. and pioneering online city guide Citysearch.com as well as many small business clients. She stays current with the latest SEO key word strategies, which change often. Carrie has written tip sheets on how to handle SEO for small businesses, the dangers of keyword stuffing and more. When writing anything for the web, she's able to include SEO elements while still sounding natural so that readers will find value in the text.

Self Help

Carrie has written dating advice for Match.com, plus stress-management articles and tips for staying positive and prioritizing your self-development in a complex world. Other articles have included green tea benefits and other alternative medicine and herbal web content. Carrie's also written book reviews, blog content with SEO in mind and more. Request a sample for your project!

Travel

Carrie has written for AOL Travel and other websites about subjects like best places to go for happy hour in Los Angeles, best BBQ in Austin, comparison of cruises/ cruise lines to the Caribbean, travel insurance, passport requirements and more. Carrie was selected as part of an elite group of writers to write travel how-to articles for eHow. She's also written on the more soulful side of travel and its value to help a person learn and be more creative. Carrie is adept at adjusting the tone of the piece to fit your needs: factual, evocative, luxury, adventure travel or other styles. See sample!

Women

Carrie has written dating advice, postpartum depression articles, blogs on detox diets, fat loss, healthy eating, vitamins and supplements, etc. for well-respected Internet sites across the web. She's also written comparisons of women's studies programs at various universities and much more. She worked as Communications Manager for a women's health and education non-profit for two years, writing doctor-reviewed website content, lobby brochures for patients and much more.

Fitness

Carrie has written articles and blogs on detox diets, fat loss, healthy eating, vitamins and supplements, etc. for well-respected sites such as: LiveStrong and DailyGlow. She's also written on related subjects like health, medicine, nutrition and more, keeping key words and SEO in mind.

Relationships

Carrie has written for Match.com on dating/ relationship advice, best places for a first date, and more. She also wrote some of the early FAQ for the website as well as advertising and press releases. Carrie has written articles and blog posts covering what to wear on a first date, places to go depending on your dating personality, dating after divorce and other topics.

Marketing

Carrie has worked as a marketing manager for Warner Bros. Records and the Film/TV division. She has also written articles on how to market your small business, promotional t-shirt sales pitches, web content and much more for many small business websites. Carrie always pays attention to the latest SEO requirements and best practices to ensure the content is found by lots of search engine users (and the right users). See a sample below!

Nutrition

Carrie has written extensively on vitamin supplements, healthy eating, detox diets, fat loss, plus product reviews and informational pieces as well as the latest nutrition news and discoveries. She's also written product descriptions for e-commerce and catalogs, press releases and more. Carrie struggles to eat nutritiously but sometimes falls off the wagon.

Consumer Goods

Carrie has reviewed products for consumer guides, online stores, e-commerce, catalogs and more. She's also written engaging product descriptions for everything from interior design websites to online bath product and skin care catalogs to building materials, heating and air conditioning e-newsletters and blogs - all with SEO in mind. See a sample below.

Construction

Carrie has written hundreds of blogs for heating and air conditioning contractors across the country who don't have time to write or feel that writing is not their best talent. She has even written video scripts for them to use when making entertaining and informative videos for YouTube and for their own company websites.

Banking

Carrie worked in banking for 2 years, learning all the functions of a typical branch including cross-selling, loan facilitation and internal audits. She has written articles on the recent banking/ mortgage scandal, credit card rates and perks comparisons, marketing for financial institutions and more.

Carrie is experienced at including appropriate key words in addition to those requested by the client. This ensures that a variety of search engine users can find the article or blog on the client website, leading to more traffic for the site. See a sample below.

Music

Carrie has a 10-year career in music marketing (Warner Bros.) writing bios, advertising copy, web content, 'music education for kids' brochures and more. Her work can be seen (or read) on the official websites of musicians like Idina Menzel, Micheal Buble, Eric Clapton's official online fan club ECaccess.cc and many more. See a sample below!

Non Profit

Carrie writes for environmental and healthcare non-profits, including Matthew Modine's bicycleforaday.org non-profit. Since site was originally written, client has changed some text which now has some incorrect grammar. The Press page has not been altered and is still a good example.

Carrie has also served as communications manager for a national health care non-profit writing website content, newsletters, brochures and informational pieces. She has also written medical career guides, medical test and medical condition explanations. Projects included web content to educate the general public, government legislators and volunteers as well as raise funds for health non-profits.

Projects by SEO Skill
SEO Keyword Requirements

Carrie finds that creative, long tail (more detailed niche) key words--and phrases--work well for small businesses, because more general and shorter key words are typically dominated by major brands in search engine results. She is skilled in SEO optimization and using key words naturally within the content. She keeps up with the latest search engine updates and strategies to help her clients' websites climb higher in natural search results.

Carrie primarily uses Google's key word tool these days. She says "I also use Google Trends if the subject of the article or blog post is up to me - to see what people are searching for at this very moment."

Title/Meta Descriptions

Carrie keeps up with the latest search engine algorithms along with titles, headlines and meta description strategies. Carrie comments: "In general, titles and descriptions should be similar, and chosen to catch the reader's eye - but they shouldn't be exactly the same. That looks more natural to Google these days."

Link Building

Carrie uses both internal and external linking when it makes sense within the main body of the article/blog/page, as requested by the client. External links are used to lend authority and support to the text, while internal links help lead the reader to additional relevant content on your website. Internal links to other blog posts keep site visitors interested, so they stay on the site and return again. Internal links can also go to services offered by the client to subtly encourage sales. Links, especially good external links, tell search engines that the writing has value and is supported by facts. It's important not to include too many links, which can distract the reader and look bad to search engines.

Projects by Asset Type
Article

Carrie loves to research and write in-depth articles - she's written hundreds on behalf of clients (ghostwriting under their names) or been commissioned to write for large well-known websites under her own name, such as AOL Travel and Careers, eHow and many more.

Blog Post

Carrie has been hired to impersonate all types of business experts and owners online. She's ghost-written hundreds of blogs for business people who just don't have the time or perhaps feel that writing and sometimes-tedious SEO rules are not their strong suit. They'd rather be out making sales or running their businesses! Carrie loves to step in and learn about these businesses. She writes to consumer audiences (BtoC) as well as BtoB (business to business) copy.

Copywriting

Carrie worked in entertainment marketing for 10 years and handled marketing, website and client education materials for a prominent women's health care non profit. She's written freelance SEO copy on topics ranging for animal care to hardware for small businesses across the country. She enjoys researching new topics and choosing just the right words to engage the intended audience.

News Story

Carrie majored in journalism in college at California State University at Northridge. She's been called upon to write many news articles and updates in her writing career - everything from the latest music news to sports and hard news as well.

Speech

Carrie has written executive speeches for VPs, CEOs, COOs, entertainers and more at Citysearch.com and Warner Bros. Often these are award acceptance speeches, speeches on business issues for the Chamber of Commerce or introductions of entertainers or explanations of new policies being announced to company employees and more.

Web Page

Carrie writes content for new websites, including About Us pages, Description of product or services, FAQs and more. She has a background in marketing and often writes special landing pages for retail promotions and sales.

Script/Video

Carrie has most recently written video scripts for Paitson Bros., (heating and air conditioning contractors) and many other small and large businesses clients alike. She's also created concepts for rock band videos and consulted on scenic design.

Scripts can be done as dialogue only or in a 2-column style, including action and scene descriptions/settings separate from scripted dialogue.

Catalog

Carrie has written lots of e-commerce copy for clothing and rock-band merchandise while she worked at Warner Bros. for 10 years, for example. At Citysearch.com, she wrote descriptions of local businesses, product descriptions and reviews for 4 years while running the web design and quality assurance departments.

Projects By Expertise
Editor

Carrie has edited articles for print publications as well as web content. Work includes newsletters, white papers, blog posts, articles, research papers, fundraising appeals, e-mail marketing communications, e-commerce product descriptions, instructional manuals and more,

Carrie edits work for continuity, clarity, style, intended audience education level and proofreads for correct grammar and spelling. This includes making sure the:

- Final piece is on topic with clear statements of the main ideas being presented.
- Text is "on-brand" fitting the image and style of the company it represents, making sure logical and popular SEO terms are included.
- Final piece develops ideas fully and flows in a logical order from beginning to end.
- Article fits the demographic, persona or audience type (men, women, age group) and education level (children, high school, college, etc.)
- Tone is correct to get the message across, whether it needs to be authoritative and serious or light and friendly or somewhere in-between.

Research Writer

Carrie is an excellent researcher who easily finds the most authoritative sources for a particular article. She understands how to fact-check and make certain white papers and other writing is factual and correct. She can also determine ideal SEO terms and keywords as well as locate "inside" expert sources for almost any project. This helps to get the latest information as well as an authentic style and feel to the final piece.

Creative Writer

Carrie is very creative and capable of coming up with original concepts for advertising copy, video scripts, entertainment articles, first-person accounts of events, humorous anecdotes. She then fills out the original idea with text that will grab, entertain, engage and inform the intended audience. She's had a 10-year career in the music and TV/film divisions at Warner Bros.

Copywriter

Carrie has both corporate and freelance experience in copywriting. She was a marketing manager at Warner Bros. for 10 years writing ad copy, website copy and more. Carrie handled promotions for music artists, TV shows and films.

Carrie has done lots of medical and health care copywriting while working for a women's healthcare organization. She composed newsletters, wrote fundraising appeals, SEO-friendly web content and patient information.

At Citysearch.com, Carrie wrote thousands of product and business descriptions and reviews over a 4-year period.

As a freelancer she has written blogs, white papers and well-researched articles on everything from hardware to pet care, and she enjoys it all.

Script Writer

Carrie has scripted many product and service-related videos throughout her career. Often, she creates the concept for the video and includes action/direction text. Other times, she authors the dialog only and/or works with the client's concept. Each project is unique.

Journalist

Carrie has interviewed talent (musicians, actors, directors, costume designers, etc.) to create bonus content for TV, movie or e-commerce websites. She's also interviewed experts in various fields for website bios and About Us pages. Carrie recently interviewed several race car pit mechanics for a piece about "what it's like to work in _____" various off-best careers. She majored in Journalism at Cal. State Northridge.

Legal/Paralegal

Although not an attorney or paralegal, Carrie has written well-researched articles on legal subjects such as HIPAA regulations (health care), human resources projects like how to interview prospective employees - what you can and cannot ask. She's also written on chain of custody (documentation which shows proper control of evidence) in criminal proceedings.

Projects by Writing Style
Authoritative

Carrie is known for writing well-researched, engagingly presented articles and features. She was recently published on AOL Careers, where she wrote career outlook and salary overview articles.

Carrie served as communications manager at a health care non-profit where writing authoritative, physician reviewed clinic pamphlets, fundraising materials, video scripts and more was any everyday task. Carrie enjoys creating informative, in-depth articles, studies and white papers.

Conversational

Carrie excels at the conversational style. She's written about everything from animal care to hardware and she loves it all - really! Want to hire someone who's smart, quick and has tons of creativity to bring to your project? Just contact Carrie :0)

Humorous

Carrie loves to share a laugh with her readers and she likes to think of them enjoying her work. She's always happy for an opportunity to use clever phrases and have fun with content creation. Many of Carrie's clients request a humorous or light touch or a witty style. She's happy to oblige and has written many irreverent "deal" emails in the style of Groupon. Carrie has written various levels of humor from subtle puns and play-on-words to complete irreverence to non sequitur humor. See a sample below!

Journalistic

Carrie studied journalism in college at California State University at Northridge. She's been called upon to write many news articles and updates in her writing career - everything from the latest music news to sports and hard news as well.

Promotional

Carrie's experience and work history revolve around marketing and promotion, with positions at Warner Bros. (promoting music and talent) and handling communications at a health-care non-profit, where she "sold" the cause in order to create fundraising emails and to attract volunteers to the organization.

Currently she works with small businesses of all types, writing ads, promotional email and landing pages - with SEO in mind. She's done promotional writing in various tones, from direct mail style to humorous to down-to-earth and friendly, from subtle to hard-sell and everything in between. Check out the wide variety of samples in her profile.

Projects by Company Size
Small Business

Carrie writes sales tips, irresistible product descriptions, SEO articles on how to start a small business, and entire web sites for small businesses of many diverse types from computer game design companies to bridal or wedding websites to plumbing and heating contractors. She has also done lots of product descriptions and content for e-commerce sites and managed the editorial team for several years at Citysearch.com.

Medium Business

Carrie has written press releases, e-mail newsletters and marketing collateral for various medium size business in the direct-to-consumer market as well as B to B.

Large Business

Carrie has held positions at medium-sized businesses like Citysearch (before it was part of IAC InterActive Corp.) She's written speeches for company executives, press releases, white papers, corporate blogs and more.

Fortune 500

Carrie has held positions at Fortune 500 companies such as Warner Bros. In her freelance career she's written profiles or bios of company CEOs and other C-level company officers, as well as profiles of businesses.

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