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Erin M

Writer #1820






Profile Summary
Star Rating
Completed Orders 6,783
Revisions/Order 0.09
Repeat Clients 62%
Last Login 9/28/2016
Location Austin, TX
Education Masters Degree
Status Available
Endorsements
Blog Post20
Health13
Web Page10
Article8
Copywriting8
Marketing8
Search Marketing7
Data Sheet3
Industry
Asset Type
Expertise
Experience
Summary of Experience
As a freelance writer, Erin delivers innovative work that directly connects her clients with their target audiences. From optimized web copy and marketing collateral to white papers and eBooks, she's done it all. Her copy is concise, moving, creative and powerful. She helps her clients capture attention and deliver results.

Currently, Erin ghostwrites extensively on behalf of B2B companies to support their content marketing and thought leadership campaigns. Her clients range from major Fortune 500 companies to small business startups. She is also the co-founder of a boutique content marketing and brand strategy agency that specifically services startups.

** Erin is committed to building long-term relationships with her clients. She invites prospective clients to contact her about solo assignments. She is currently only accepting assignments that pays the Six Star rate per word.**

Prior to freelancing, Erin worked at Kennedy Communications, a Washington D.C.-based communications consulting firm, serving as Senior Editor, Deputy Creative Director and Vice President for New Media. As Senior Editor, she assumed final editing responsibility for all written material, including advertising collateral, company and client web copy, direct mail content, and client proposals. As Deputy Creative Director, Erin continued her editing duties, while working closely with the Creative Director to manage a team of on-site and off-site writers, graphic designers and web designers. Erin also made strategic design decisions for direct mail and print marketing collateral. During her final year at Kennedy Communications, Erin helped co-found the company's digital strategy division, serving as Vice President for New Media. She managed all aspects of digital strategy campaigns, including SEO optimization, web content production, and social media marketing.

Previously, Erin worked as a writer and researcher for the Washington, D.C.-based communications consulting firm Malchow, Schlackman, Hoppey & Cooper. Erin got her start as a copywriter for radio broadcast and web publication at Voice of America.
Specialties
Content Marketing:
Thought leadership campaigns
White papers
eBooks
Blog posts

Interactive Media:
Targeted email content
Search Engine Optimization: meta titles, keywords and descriptions
Web copy: blog posts, home page/about us content, product summaries
Social media marketing: converting online enthusiasm to offline action

Marketing:
Case studies
Direct mail concepts and content
Government proposals

Copywriting:
Academic writing
Article writing
Editing/proofing
Ghost writing
Interests
Erin loves adding stamps to her passport, photography, scuba diving, hiking and cooking. She has snorkeled with whale sharks, won over 10 Pollie Awards (the "Oscars" of political advertising), and volunteered as an English teacher for indigenous students in Ecuador. On any given weekend, Erin can be found hiking with her chocolate lab, exploring the nearest aquarium or art museum, or perfecting her secret cheesecake recipe.
Education
London School of Economics Oct 2007 – Sep 2008
Media & Communication, MSc Politics & Communication

This intensive one-year Master's program provides a strong theoretical and practical background in the fields of communications, media and politics. It culminates with a quantitative research-based dissertation. Erin graduated with Distinction (the UK's equivalent of summa cum laude) and completed her dissertation on the media's coverage of political spouses, using the coverage of Michelle Obama during the 2007-2008 presidential campaign primaries as a case study.


University of Pennsylvania Sep 2002 – May 2005
Political Science, Communication, B.A. Political Science

Erin completed a four-year undergraduate program in three years, graduating magna cum laude. Her studies focused on American politics, communication, international relations, psychology and photography. She completed advanced coursework at the Annenberg School for Communication and graduate work at the Fels Institute for Government.


Projects by Industry
Education

Edited personal statements and essays for college, graduate, law and business school applications. Edited Thesis and Masters Dissertations. Wrote marketing copy for academic programs, including nursing, education and graduate business programs.

Health

Wrote SEO web content for wellness and chiropractic care website. Optimized web content for private medical practice. Wrote blog entries and short articles on a wide range of wellness topics, including medical weight loss, nutrition, exercise, natural pain management and holistic care.

Researched and wrote health care q&a on general health topics and prescription drugs, including SEO meta titles, summaries and keywords for ShareCare, an interactive health and wellness platform.

Politics

Wrote web content for political and progressive non-profit clients, including persuasive email content and website copy. Wrote and concepted targeted direct mail pieces for political clients, utilizing sophisticated micro-targeting and consumer data modeling to identify supporters, likely voters and undecided voters— and strategically target the client’s resources. Produced original, creative work to cut through mailbox clutter, move public opinion and win elections.

Food

Wrote restaurant reviews for a Dallas-based travel website. Identified and reviewed leading fine-dining restaurants as well as unique "off-the-beaten-path" diners and taco bars. Wrote creative, engaging reviews that capture the tastes, smells, atmosphere and essence of each restaurant. Wrote "Top 5" and "Top 10" guides to the best dishes in Dallas, as well as “Best spots for romantic dinners” and “Best spots for corporate lunches.”

Search Marketing

Wrote blog articles on search engine marketing for leading SEO and technology websites. In-depth understanding of content optimization and the need to move beyond keyword-focused content to create dynamic, engaging content for social media sharing. Topics include "Google Analytics 101," "SEO Myths Debunked," "Google Panda," "Google Funnels and Conversion," "How to Do Conversion Testing," "5 Social Media Marketing Mistakes" and "Why Internal Links Matter."

Projects by Asset Type
Copywriting

Wrote and conceptualized targeted direct mail pieces, wrote web content for political and progressive non-profit clients.

Grant/Proposal

Wrote and edited RFPs, government contracts and general proposals for political, small business and health care projects.

News Story

Wrote copy for radio broadcast and website publication for National, European, Middle East, East-Asia and South-Asia news desks at Voice of America as a contract writer.

Blog Post

Wrote 350-500 word blog posts for a wide variety of commercial and professional clients, including posts for Allstate's blog, medical blogs, travel & tourism blogs, interior design/decorating blogs, and veterinary/animal welfare blogs.

Projects by Writing Style
Journalistic

Wrote copy for radio broadcast and website publication for National, European, Middle East, East-Asia and South-Asia news desks at Voice of America as a contract writer.

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